MAR4802 Lesson 05- Assignment

Marketing Baby Carrots Like Junk Food Please read the attached case picture and also please answer the CASE QUESTIONS: Which is likely to be more effective---marketing baby carrots to young consumers or to parents of young consumers?  Why? Does the marketing of baby carrots raise any social or temporal dilemmas? Is there a potential "dark side" to marketing baby carrots as junk food? Do you agree with this strategy of marketing baby carrots as junk food instead of as a healthy snack?  Explain your answer.(Thank you in advance for your help!)

In your own understanding, what are the hidden secrets and rationale for the perceived success stories of companies such as toyota, yamaha, coca-cola, pirelli, casio, panasonic, mobil, and marlboro among others that have outlived generations of consumers from building generic products to being megabrands they are today?

Amazon’s purchase of Whole Foods Market had many consumersconcerned that being owned by a very large firm would change theconscious marketing culture at Whole Foods. Visitwww.wholefoods.com to see if the four principles of consciousmarketing are still present. What impact do you believe Amazon’spurchase of Whole Foods has had on the firm’s socially responsiblereputation? Do you believe that the concern surrounding the purchase iswarranted? Why or why not?

Assume you have been hired by Uber as a consultant to analyze its marketing environment. Specifically, Uber wants you to analyze two specific aspects of the company's environment  - one micro (the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public) and one macro(Demographic, Economic, Political, Ecological, Socio-Cultural, and Technological forces), and give advice.  1. Who will be the main direct competitor for Uber? What would you say are the main strengths and weaknesses of this competitor? How would you suggest Uber compete with the competitor? 2. What are the main legal regulations Uber must abide by to make and sell its services in the United States? Uber wants a list of the main legal regulations it will need to consider; what do these regulations require Uber to do or not do?

Ethical marketing is more of a philosophy that informs all marketing efforts than a marketing strategy. Consider a social media advertisement that claims a product will do X, Y, and Z, but when you order it, you discover it can only do X. These types of disreputable, dishonest, and corrupt marketing strategies acted unethically. Finally, while unethical marketing may succeed in the short term, it is not a good long-term strategy. Customers will begin to distrust your brand as a whole, making it difficult to find brand advocates willing to spread awareness about your product or service through word-of-mouth marketing. Investigate the critical role ethics plays in modern marketing and formulate the best practises to create ethical solutions to all of your marketing challenges?

We've discussed many examples of value-driven or purpose-driven marketing, including Dove, Always, Heineken...even Nike.  Choose one, and answer the following:  Tell the story of this brand and its purpose-driven marketing campaign. What are the advantages of purpose-driven marketing for a brand and its consumers?  Is this a smart way to go to market?  Why OR why not?

McDonald's "Plan to Win" strategy has added healthy food options to its menu, phased outtraditional artery-clogging trans fats, launched a major multifaceted education campaign, andaddressed environmental issues. "Plan to Win" best exemplifies which concept?     A) sustainable marketing concept     B) marketing concept     C) societal marketing concept     D) strategic planning concept     E) consumer business concept

Honest Tea, the Coca-Cola brand that produced $130 million in global revenues last year, got its start because cofounder Seth Goldman didn’t like the options in the beverage coolers at convenience stores. So with the help of a former professor, he launched Honest Tea—the nation’s first fully organic bottled tea. But the company’s drive for success was not based not as much on profits as on a desire to change the world. With social responsibility steeped deep into its business model, Honest Tea set out to help develop the economic structure of impoverished nations. Honest Tea purchased raw ingredients from Native American and South African farmers and invested in its supplier-farmers to help them become self-reliant. Although Honest Tea has been a wholly owned subsidiary of the Coca-Cola Company since 2011, it continues to operate on the principles of social responsibility established by its founders. List as many examples as you can showing how Honest Tea defies the common social…

Honest Tea, the Coca-Cola brand that produced $130 million in global revenues last year, got its start because cofounder Seth Goldman didn’t like the options in the beverage coolers at convenience stores. So with the help of a former professor, he launched Honest Tea—the nation’s first fully organic bottled tea. But the company’s drive for success was not based not as much on profits as on a desire to change the world. With social responsibility steeped deep into its business model, Honest Tea set out to help develop the economic structure of impoverished nations. Honest Tea purchased raw ingredients from Native American and South African farmers and invested in its supplierfarmers to help them become self-reliant. Although Honest Tea has been a wholly owned subsidiary of the Coca- Cola Company since 2011, it continues to operate on the principles of social responsibility established by its founders. After viewing the video featuring Honest Tea, answer the following questions:  List…

1. Consider the expression “timing is everything” in relation to the building of the TOMS brand. Besides the influence of recovering economic conditions and the increased affluence of potential customers, what forces contributed most significantly to TOMS growth and market share? In your answer, consider the following: a. Which cultural/social concepts and/or norms influenced a potential buyer to purchase TOMS products? Detail the impact of your identified concept/norm on TOMS growth. b. Do you think that most businesses can successfully leverage the same cultural/social concepts and/or norms that TOMS did? Be descriptive in your response, and, if appropriate, identify a company/business that has put such principles to work to their advantage. 2.Review the TOMS website (especially the section on "Impact") and access the “Code of Business Practices via the link below. Of the elements of the Code, select three and review them in terms of ethical behavior and corporate social…

“Market Segmentation: Still the Bedrock of Commercial Success” (Source: https://www.marketingjournal.org/market-segmentation-still-the-bedrock-of-commercial-success-malcolm-mcdonald/)   In light of the phenomenal advancements in marketing technology, it is important to dispel some of the popular myths surrounding market segmentation and explain why needs-based segmentation is still the main route to commercial success.  The most common objective of modern com­mercial organizations is the sustainable creation of shareholder value. This can be achieved only by providing shareholders with a total return, from capital growth and dividend yield, that exceeds their risk-adjusted required rate of return for this particular investment. In today’s highly competitive environ­ment, the major sources of shareholder value creation are the intangible mar­keting assets of the business, such as brands, customer relationships and channels of distribution, the 70% of the company’s value that does not…

What type of consumer influence, and its overall effectiveness does Apple have on its audience?

Marketing Plan - There is an unmet need for dog owners. Over two thirds of US households have one or more pets and millennials and gen-z account for the largest proportion of these pet owners. As a pet parent, ensuring your dog is getting enough exercise is critical to keeping your dog happy, healthy, and out of trouble. While there are existing products and services in the market today such as doggy daycare or at-home products such as dog treadmills, these can be expensive, inconvenient, and require expertise to use. We believe there is an unmet need for consumers looking for affordability and convenience. Similar to mobile dog groomers, we believe there is an opportunity to create a mobile service that brings the exercise experience directly to the consumer. Vans can be converted to accommodate dog treadmills, featuring dog-friendly videos to keep your pet completely engaged.  These vans will be managed by highly-trained staff who will go directly to the consumer’s home and exercise…

Question 1: Apply the model of consumer decision making to the purchase behaviors shown by the Nike consumers. Questions 2: Imagine for a while that you are working as a Marketing Vice President Nike. After analyzing the marketing and branding strategies Nike is implementing, recommend the changes you will be introducing in these strategies with logical reasoning. Question 3: Assess the social and ethical considerations in targeting consumers and recommend in detail how Nike can implement this concept in better way. Question 4: When it comes to marketing, for three decades...Nike has used the image of rebellion to sell its gear. Is it a good idea (yes/No), give detailed arguments?

1.List all the factors and changes that contributed to the decline in Toys R Us commercial success, 2.Categorize those factors into the main marketing environment components of: the internal environment, the micro-environment, and the macro-environment, 3.Rank the factors (based on the video and below information) in terms of which ones were the most significant in the downfall of Toys R Us.

Explain how both positive and negative attitudes toward a brand like porsche develop. How might porsche change consumer attitude toward the brand?

Explain how you will use the marketing mix (4 P's) to create your marketing strategy under each one of the four stages of the product life cycle (introductory, growth, maturity, and decline) of Starbucks

For parent-fit matrix, choose two of LVMH brands for each of the five categories, please.   Edge-of-Heartland Businesses: In this position few characteristics of parent fit the businesses and few do not fit. Parent cannot provide all the skills and resource the strategic business units needs. These SBUs needs to capture much of the corporate parenting attention, as the parent strive to comprehend them better and convert them into Heartland Businesses. Heartland Businesses: Heartland Businesses be supposed at the heart of the parent’s future opportunities. In this position corporations understand critical success factors of their SBUs very well and these businesses have opportunities for upgrading by their parents. These strategic business units should have main concern for all corporate actions. Alien Territory Businesses: In this position parenting characteristics do not fit with its business units’ strategic factors. So, these businesses have modest chances to be improved by their…

Given the unusual circumstances of AmericanEagle’s launch of its American Beagle line, do youfeel that this April Fool’s prank was genuinely aprank turned reality or do you think that it wasactually a planned launch and American Eagle wastesting the waters in a way that created consumerengagement and buzz in the market place? Or perhapsyou have another opinion? Explain your answer

Considering marketing environment forces, describe how Burger King went about developing its new Satisfries. With Satisfries, has Burger King truly created customer value, or is it just chasing trends?

GUIDE QUESTIONS: EASTERN AND WESTERN PERSPECTIVES ON THE SELF    1.  Who is the influential person in your life that inspired you to take up marketing you have? Explain his or her eastern or western characteristics and how close these characteristics are to you. This influential person must be an actual person, not a fictional character. 2. Because of  Western colonialism experienced by the Philippines for several decades, much of our practices and even our identities as Filipinos reflect some western ideals. Thus, the Philippine Culture is now a mixture of Eastern and Western culture. Looking into yourself, which of the two cultures mentioned is most dominant in your identity? Or are you also a mixture of two cultures? Use the discussion concepts as a basis for your explanation. 3. How can you promote cultural empathy through marketing and future profession?

Is Volkswagen a competitor-centered company, cus- tomer-centered company, or market-centered company? Explain your answer.

Apple claims to never do any marketing research for new product ideas but instead creates products that Apple employees themselves would be excited to have. What are the risks of this approach? Would it work for all consumer and organizational markets?