C201 Chapter 12 Quiz
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C201 Marketing -Product Strategy/Chapter 12 – Quiz
1) Crafty Covers Inc. (CCI) sells some of its products like cellphone covers, sling bags, and wallets, by storing, displaying, and selling them in gift shops, supermarkets, and drug stores. This implies that CCI is a a) limited-function merchant wholesaler.
b) merchant wholesaler.
c) rack jobber.
d) drop shipper.
2) Where does the supply chain begin?
a) Creation of the good or service
b) Delivery of the good or service to a marketing intermediary
c) Producer
d) Delivery of raw materials
3) For which of these products, store image is unimportant?
a) Business products and specialty products
b) Shopping products and specialty products
c) Specialty products and unsought products
d) Convenience products and unsought products
4) Goods and services are classified as either consumer or business, depending on the
a) amount of service required on the item
b) buying motives of the purchasers
c) cost of the particular item
d) purchasers of the particular item as consumers or businesses
5) A company that is a pioneer in bionics has developed prosthetic limbs that can respond to commands from the brain. They bring in potential recipients in order to make sure that the prostheses
are functioning well with different injury types. Which of the following stages of product development
does this scenario represent?
a) Focus group testing
b) Concept testing
c) Test marketing
d) Commercialization
6) Natural resources, such as iron ore used in producing finished goods, are classified as
a) accessory equipment.
b) supplies.
c) raw materials.
d) component parts and materials.
7) Life insurance and burial services are examples of which type of products?
a) Specialty products
b) Shopping products
c) Unsought products
d) Convenience products
8) Brady wants to replace his old mattress with a new soft-foam mattress and has spent almost a week researching different brands and prices. When he is ready to buy, Brady will be purchasing a(n) _____ product.
a) convenience
b) shopping
c) specialty
d) accessory
9) In a process called the _____, products pass through a series of stages from their initial appearance to their decline.
a) wheel of retailing
b) product identification
c) pricing cycle
d) product life cycle
10) Alberto works for Kahl Inc) an electronic goods manufacturer, and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests,
and functioning prototypes. Alberto is working in which stage of new-product development?
a) Test marketing
b) Screening
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Related Questions
9. Is this statement true or false? Explain. "If a retailer is effective, but its suppliers are not, then errors and delays in supply from the manufacturer or logistics services provider will impact the retailer and the retailer’s consumers, either in terms of higher prices or stock-outs (no products available on the store shelves)."
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Mattress Wholesalers, Inc. is constantly trying to reduce inventory in its supply chain. Last year, cost of goods sold was $7.48 million and inventory was $1.48 million. This year, costs of goods sold is $8.56million and inventory investment is $1.59 million.
Part 2
a) What was its weeks of supply last year?
enter your response here
weeks (round your response to two decimal places).
a) What was its weeks of supply last year?
weeks (round your response to two decimal places).
Part 3
b) What is its weeks of supply this year?
weeks (round your response to two decimal places).
Part 4
c) Is Mattress Wholesalers making progress in its inventory reduction effort?
Since the number of weeks that cover the supply has.
Mattress Wholesalers is making, in its inventory-reduction effort.
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Which of the following creates an online supply chain community that enables partners to collaborate on design, procurement, demand and supply management, and other supply chain activities?
a.
Supply chain event management
b.
Collaborative planning, fulfilment & replenishment
c.
Collaborative design
d.
Supply chain exchange
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The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly, unsustainable headache for retailers)
Based on the information in the article and what you have learned from Services Marketing, (1) identify andexplain three (03) key services marketing concepts/topics that are related to thecase, and (2) illustrate how these concepts/topics could be used by online retailersto improve customer experiences.Your essay should demonstrate that: (1) you understand the news article (by referring tospecific details mentioned in the news article), (2) you can conduct further research fromother sources (academic journal references, industry publications and other relevantsecondary sources), and (3) you can apply your Services Marketing knowledge .
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ikea Warehouse management plays a strategic role in the overall supply chain process. Effective warehousing strategies can assist the firms in increasing supply chain surplus. On the basis of online data availability, organization and analyze its warehousing strategies. 10 marks
Length of the answer: Between 200 and 220 words
Originality: 3
References: 1
Analysis of warehousing strategies used by the selected organization: 6
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Explain why each of these is critical for a successful supply chain operation:a. Integrated technologyb. Information sharingc. Trust among trading partnersd. Real-time information availabilitye. Event-response capabilityf. Procurementg. Risk management
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Subject: Channel management
Q): What is warehousing & why we need warehouse?
Q): What are the function & types of warehousing?
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Supply chain management involves suppliers, manufacturers, and warehousing, and ________. (Choose all that apply)
A.Distribution Centers
B.Customers
C.Marketing
D.Advertising
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Q-. Explain the following concepts.
Wholesaler
Fire Insurance
Short Term Finance
Indirect Channel
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Firm A manufactures brake pads, a component of a braking system, and sells them tofirm B, who sells braking systems used in vehicles. Firm A is best described as a:a. Tier 2 supplier. d. distributor.b. Tier 1 supplier. e. retailer.c. manufacturer
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20-.............. is critical component of CRM O a . Insourcing O b. customer intimacy O cBuild -to - stock O d. Mass production
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DHL's Scope and Maintenance of Supply Chain Performance Measurement
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Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items 7%
a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few %
b. What are the vital factors or vital contributors to the problem?
c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?
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2. Based on Gallup website: (https://www.gallup.com/home.aspx) Advantages and challenges of using this site as secondary information?
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List severalstrategic, tactical, andoperational responsibilities related to managingthe supply chain.
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Table 10.5 provides financial information for a hardware retailer. What are the retailer’sdays-of-supply?
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link of PDF :
https://docdro.id/psUSO2n
https://docdro.id/KV8USNQ
question :
1. According to Weele, why should we measure the purchasing function?
2. According to Weele, what elements in the purchasing function should we measure?
3. According to Weele, the items that we measure determines the role of the purchasing function. List these roles, and show the mapping.
4. According to Simpson and et.al, why should we measure the performance of our suppliers?
5. According to Simpson and et. al, what are the characteristics of our suppliers should we measure? List these down in terms of evaluative criteria and its details.
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"An organization that has the capital and human resources needed to manage the new business of distributing its own products"
1. Expalin why and how firm use forward integration in such situation.
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Key account management is a strategy used by suppliers to target and serve high-potential customers with complex needs by providing them with special treatment in the areas of marketing, administration and service.
As a Sales Manager, you have been tasked by management to consider setting up key accounts.
Explain five (5) circumstances under which you feel a company is more likely to move towards setting up key accounts. In addition, briefly discuss five (5) criteria to consider in selecting key accounts for your company.
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Related Questions
- 9. Is this statement true or false? Explain. "If a retailer is effective, but its suppliers are not, then errors and delays in supply from the manufacturer or logistics services provider will impact the retailer and the retailer’s consumers, either in terms of higher prices or stock-outs (no products available on the store shelves)."arrow_forwardMattress Wholesalers, Inc. is constantly trying to reduce inventory in its supply chain. Last year, cost of goods sold was $7.48 million and inventory was $1.48 million. This year, costs of goods sold is $8.56million and inventory investment is $1.59 million. Part 2 a) What was its weeks of supply last year? enter your response here weeks (round your response to two decimal places). a) What was its weeks of supply last year? weeks (round your response to two decimal places). Part 3 b) What is its weeks of supply this year? weeks (round your response to two decimal places). Part 4 c) Is Mattress Wholesalers making progress in its inventory reduction effort? Since the number of weeks that cover the supply has. Mattress Wholesalers is making, in its inventory-reduction effort.arrow_forwardWhich of the following creates an online supply chain community that enables partners to collaborate on design, procurement, demand and supply management, and other supply chain activities? a. Supply chain event management b. Collaborative planning, fulfilment & replenishment c. Collaborative design d. Supply chain exchangearrow_forward
- The article below is from The Sydney Morning Herald. (‘Huge problem’: Parcel returns a costly, unsustainable headache for retailers) Based on the information in the article and what you have learned from Services Marketing, (1) identify andexplain three (03) key services marketing concepts/topics that are related to thecase, and (2) illustrate how these concepts/topics could be used by online retailersto improve customer experiences.Your essay should demonstrate that: (1) you understand the news article (by referring tospecific details mentioned in the news article), (2) you can conduct further research fromother sources (academic journal references, industry publications and other relevantsecondary sources), and (3) you can apply your Services Marketing knowledge .arrow_forwardikea Warehouse management plays a strategic role in the overall supply chain process. Effective warehousing strategies can assist the firms in increasing supply chain surplus. On the basis of online data availability, organization and analyze its warehousing strategies. 10 marks Length of the answer: Between 200 and 220 words Originality: 3 References: 1 Analysis of warehousing strategies used by the selected organization: 6arrow_forwardExplain why each of these is critical for a successful supply chain operation:a. Integrated technologyb. Information sharingc. Trust among trading partnersd. Real-time information availabilitye. Event-response capabilityf. Procurementg. Risk managementarrow_forward
- Subject: Channel management Q): What is warehousing & why we need warehouse? Q): What are the function & types of warehousing?arrow_forwardSupply chain management involves suppliers, manufacturers, and warehousing, and ________. (Choose all that apply) A.Distribution Centers B.Customers C.Marketing D.Advertisingarrow_forwardQ-. Explain the following concepts. Wholesaler Fire Insurance Short Term Finance Indirect Channelarrow_forward
- Firm A manufactures brake pads, a component of a braking system, and sells them tofirm B, who sells braking systems used in vehicles. Firm A is best described as a:a. Tier 2 supplier. d. distributor.b. Tier 1 supplier. e. retailer.c. manufacturerarrow_forward20-.............. is critical component of CRM O a . Insourcing O b. customer intimacy O cBuild -to - stock O d. Mass productionarrow_forwardDHL's Scope and Maintenance of Supply Chain Performance Measurementarrow_forward
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