1) Executive Summary
759 STORE established in year 2010, is the retail business of the CEC Group [1] that was set up with reference to the consumer culture of living areas in Japan. It mainly sells snacks, beverages, food and other packaged food and cosmetics which imported from Japan and other regions of the world. In the year, 759 STORE gradually introduced characteristic domestic goods including kitchen supplies and household goods mainly from Japan. Running with high inventory turnover rate, 759 STORE aimed to gJuly 30, 20157/30/2015ive desirable service to vast local Hong Kong residents, providing a relaxing shopping environment with wide range of products for 759 store’s customers to choose.
CEC國際控股 (0759.HK)
2.000 0.070(3.627%) 07月29日, 星期三, 15:59
…show more content…
Nowadays, 759 STORE is basically one of largest snacks chains store in Hong Kong.
This project report aims to find out “ How to improve 759 market share in Hong Kong”, review the business strategies, state the opportunities and problems through the internal and external analysis, and recommend future strategies for improvements.
For strategic analysis part, we used PESTLE and Porter’s 5 forces for external analysis; and SWOT and Value Chain for internal analysis.
For Porter’s Five Forces analysis, the degree of each focus should be:
1. Rivalry among existing firms – low
2. Threat of new entrants - low
3. Bargaining power of suppliers - low
4. Bargaining power of buyers -
An internal analysis’ purpose is very similar to that of an external analysis. Both are essentially developed to assist an organization build a successful strategy. Where they differ is that the external analysis focuses on the influential external elements; an internal analysis focuses on the internal forces. An internal analysis can unquestionably assist an organization drive up the profits aligning with internal matters. First, it is important to recognize what an internal analysis entails. In the course of this paper we will be looking into the key components that comprise this analysis. These components are StilSim’s value-chain, resources, core competencies, stakeholders, and finally their mission and vision.
the internal analysis of the firm and the external analysis of the industry and competitive environment
In this technique, internal strengths and weaknesses of a company and external opportunities and threats faced by it are closely examined to chart a marketing strategy for the future (Forsyth, 2010, pp. 102-106). Major strengths, weaknesses, opportunities and threats of Starbucks are analyzed below.
Identify elements of the external environment and internal resources of the firm to analyze before formulating a strategy.
An analysis of a firm’s internal environment can be completed through various methods. These methods are value chain analysis, three circle analysis, SWOT
Most of the executives of Store24, a New England based convenience store, were gathered for an important meeting to discuss a way to increase store level employees retention. Some of the suggestions were to increase wages and bonuses, training enhancements or career development programs. However, top management lacked sufficient information available that would explained the relationship between manager and crew tenure on store level financial performance. Hence, the purpose of this paper is to shed light on the “employee tenure-store level performance” relationship as well as to discover how managerial skill,
Moving ahead,in order to get the idea about company’s internal environment and its capacity to survive and prosper in the market(Strategic capability), I analysed the resources and competencies(Appendix 3) ,the value chain (Appendix 3),the Cultural Web(Appendix 5). To find out the influence of stakeholders on the company I applied Power/Interest to the company and finally analysis of strengths,weaknesses ,opportunities and threats to the company(SWOT Analysis-Appendix 7) provide with clear idea about the strategic position of M&S.
The SWOT analysis of ASDA can help the organization to make strategic decision regarding their internal and external environment. However, Porter's model is also an effective analytical tool to evaluate competitive strategies. ASDA food has now strong sourcing and distribution network, they want to maximize their market at the each corner of the country as well as in the abroad. The parent company 'Wal-Mart' has strategic planning on the market expansion of ASDA food.
The aim of this paper is to critically evaluate the SWOT analysis as one of popular tools in marketing. SWOT analysis is an analysis method of identifying all external and internal factors for organization strategies (Rauch, 2007). It is considered in this paper that though SWOT analysis has limitations, it can be improved to be more effective as its development. This paper firstly focused on the definition of SWOT analysis. And then it discussed the context of the SWOT analysis including its evolution and its applications. Followed by, the paper introduced two relevant practice cases based on SWOT analysis. Next, the critical evaluation of SWOT analysis was presented with
Porter’s five forces analysis is a tool is useful for us to analyse the threat of competition in an industry. Porter believed that the industries were influenced by five forces; competitive rivalry, threat of new entrants, bargaining power of suppliers, bargaining power of buyers, and the threat of substitutes. Analysing these areas can allow you to see attractiveness of the market and find a competitive advantage.
The Porter’s analysis is a powerful tool in the strategy management. It helps to make decisions based on the external environment and the internal factors and to design the long-term goals of the company. Porter’s analysis mainly deals with the external environment of the firm which means the macro environment external to the company. The five forces of PORTER’S analysis includes
External environment is quite important for the any company, because it creates the conditions that the organization need to run the business in. In order to develop company strategy successfully, the external environment need to be analyzed properly. One of the best techniques to do that is Five Porter’s Forces analysis.
SWOT Analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieving that objective. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from Fortune 500 companies.[1]
In future maintain 5% of stores as mini-supermarkets in her development target. 759 STORE did its best to conduct “lower margin with high turnover” policy. Through this 3 years effort on active developing direct import model, it was grateful that 759 STORE had not only built up supplies with food distributors and manufacturers of Japan and other countries, but also a smooth import operation with substantial procurement scale. To avoid any conflict on product price setting with traditional market players, the Group would take further step to increase the proportion of direct import and much fully exclude the supply of local suppliers who were difficult to have price negotiation with and did not allow 759 STORE to set product prices independently. Exploring new products in all angles and without limitation, our procurement team continued to source wide varieties of import product for Hong Kong residents’ enjoyment, where around 80% of them was food products and 20% of them was household and other products, hoping that our
He has connected the first Japan snacks supplier in HKTDC Food Expo in 2011 by himself.5 In Japan, local products for domestic sales are not allowed to be sold to foreign companies. Thus, Lam even went to Japan in person searching for suppliers and set up shadow companies in Japan sourcing for any popular and fair-price snacks that are not yet known to the Hong Kong market.6 That is the reason snacks sold in 759 Store always catch up with the trend in Japan. Thus, 759 Store provides exclusive products which cannot be found in its competitors’ stores.