A Business Situation Analysis Of Apple Inc.

This paper presents a brief discussion and analysis of Apple Inc. using the Strengths, Weaknesses, Opportunities and Threats (SWOT) management model as a way of providing the reader an “at a glance” perspective prior to making a decision to invest in the firm. Some of the company’s financial figures obtained from its recently published 2011 unaudited financial reports such as the income statement, balance sheet and cash flow reports are included in the analysis and will be used as a reference for the explanation of the concepts here reviewed.

Apple Inc, best known as Apple is an American based global company that designs and sells electronics, PCs and computer software. The company was established in 1976 by Steve Jobs and Steve Wozniak and was incorporated in 1977. Some of the Apple’s best-known products are the Macintosh range of personal computers, iPod, iPhone, and iPad. By 2012, Apple reported to have more than 300 retail stores located in more than 10 countries in the world and more than 60, 000 employees on permanent employment, and about 2,800 on temporal employment. Despite the success the company, Apple has faced hard competition from other electronics manufacturing companies. The objective of this paper is to develop a strategic plan that will enable Apple improve its position in the personal computer industry. The paper will use Michael Porter’s forces; key success factors, SWOT analysis and the competitive strength to point out specific, workable recommendations that will allow Apple stay afloat and improve its position in the personal computer industry (Gamble & Marino 2012).

Apple corporate culture has played a major role in its success; the corporate culture is founded on values, traits, morals, principles and standards that are believed to be crucial in assisting it and its employees to succeed. The corporate culture is the foundation for what is done in Apple and how it is done. Cumulatively, the distinctive values make Apple a unique company. Apple’s core corporate culture is founded on innovation and nurturing talents of creative people. The company strives to build highly innovative products that not only meets but exceeds the expectations of the customer. Apple’s products embody outstanding designs and styles that attract consumers across the world. Since its inception, Apple has always been associated with cutting edge technology; the company boasts of the most

Based in Cupertino, California, Apple Inc. has become one of the titans of the technological industry in the 39 years since it was created in the spring of 1976. This growing company employees over 115,000 people and has 450 retail stores in 16 different countries. With an annual revenue of $233 billion in 2015 Apple Inc. is the most prosperous technological company in the world. Along with its many retail locations Apple also runs the online Apple Store making it a truly global brand. Over the years Apple has expanded their product line; in its infancy the company specialized in personal computers but more recently the main product line is phones and tablets. Apple’s other significant products include computer software and other consumer electronics (iPod, Apple Watch, and Apple computers).

Founded in 1977 Apple Inc. has provided an extended range of products and services to meet the increasing demands of consumers worldwide. Apple has multiple lines of consumer goods including. Computer software and cell phones along with consumer electronic products globally Apple values their shareholders and consistently creates new goods and ideas is a way of life for Apple. Apple has over 300 locations across ten different countries giving them a significant presence in the market. Apple has become a prime example of a prosperous business organization that is thriving globally. Apple is known for their high levels of customer satisfaction and retention and is one of the most well known global organizations (Graziano,2013).

This research portfolio is about Apple Inc., a multinational company that has many operating locations in the world, such as China, Taiwan, Japan, Ireland, Europe, Australia and so on. This paper will focus on Apple 's background information, its global operations and lastly, its employees and suppliers that help with the success of its daily operations.

Apple’s core business was computers and even though they had new products like iPod, iPad, and iPhone which would out sale their computers per Gamble & Thompson (2010). But Apple’s strategic plan was to venture and improve all over their markets especially the computers. Because the computers started the business and was the reason why they had been in business functioning on its own

Apple, Inc. is appears to be a successful billion-dollar corporation, this analysis will focus on the financial health of this organization. In this analysis of Apple’s business environment focus will be placed on the income statement, balance sheet, and cash flow. A comparative analysis will be conducted to that of its top competitors.

Apple Corporation was initially operating into the personal computer arena but later diversified into other segments. The change was brought by changes in management and differences in views that were coupled with missed opportunities resulting in loss of competitive advantages. The company currently operates in the music and personal computer industry as part of its initiative to continue providing innovative products for its customers. Despite venturing into different industries to enhance competitive advantages, the corporation is still confronted by intense opposition across all its business segments or industries. The aggressive competition is mainly because the markets for personal computers, mobile communication devices, consumer electronics, and digital music services are increasingly competitive. The competitiveness of these markets is also attributed to the rapid technological advancements that constantly increase the capabilities of these devices. In light of the increased competition, the Apple Corporation needs to develop and establish measures for sustaining competitive advantage with evolving external environment and executive succession.

Apple was unable to maintain any strategy over this period since every CEO inconsistently changed the business model and strategy of Apple. Apple’s most important resources and capabilities are Steve Jobs, and the integrated system of hardware and software that the firm has developed and successfully marketed to derive value. Steve brought Apple back to tremendous success following a decline in relevance and heads the continued creation of billions of dollars of value. While Apple’s designers, programmers, and engineers each represent key resources, the ability of the firm to exploit their abilities to create their entire software/hardware ecosystem is the firm’s key capability.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife,

Apple Inc. Company is an American corporation that designs and manufactures computer hardware, software and other consumer electronics such as mobile phones, music and video players. The company is best known for their Macintosh personal computer line, Mac OS X, extremely loyal user-base, iTunes media application and the iPod personal music player. The company boasts 284 retail locations spanning 10 different countries (Dougherty, Michael (2010). Apple Inc. Company provides services to businesses such as education institutions, medium to small businesses and government agencies. In this paper I will be discussing the company’s SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) to help understand the company's current position and again what will happen to the company business in the future for the iPhone 8. The company has experienced a tremendous growth since the introduction of the iPhone.

Introduction The intention of presenting this report is to give a full strategic appraisal and evaluation of Apple Inc. In 1976, the company was founded in a garage in Santa Clara, California. The American multinational corporation mainly involves in designing and marketing consumer electronics, computer software and as well as personal computers. Differentiation is the current strategy position of Apple Inc. There are five main firms in the PC industry and among them; the world’s leading brand is Dell. Apple’s major target is to sustain their present strategic position and to take over the market position as a leader. The key stakeholders include Steve Jobs, employees, lenders and the government.

It is beyond all doubt that Apple Inc is one of the most successful and well-known companied all over the world nowadays. What’s more, the company is considered to be the leader of the industry The Apple products are of high quality and in high demand on all the markets. Apple services and stores are the gold standards for all the followers and niche players of the industry. Moreover, the majority of Apple customers are extremely loyal to the brands. Once they started using its high-technical products they keep doing it. At the same time the market share of the company is increasing constantly. Probably all the competitors are questioning what is the key to Apple Company’s success. It is important to note that the whole strategy determines the success of the business and the strategic analysis of the company can help to identify the main criteria. Thus, the object of the research paper is to develop a strategic analysis of Apple Inc, including its internal and external environment.

This paper presents a case study of Apple Inc. Apple Inc. is a technology based corporation with emphasis on computer software and hardware (MAC and Apps), tablets (IPad), smart phones (IPhone), and mp3 plays, (ITouch). Apple Inc. has grown tremendously over the years and ever since 2001 has expanded its brand and retail stores to over 375 stores/outlets globally. The business has seventy two thousand eight hundred employees in thirty eight countries. Apple Inc. has truly become one of the most efficacious corporations within its field behind or competing with Microsoft and Google Inc.