Access Health Care Executive Summary

Marketing is the action or business of promoting and selling goods or services. A person who works in advocating for the good or service is called a marketer (Meerman, 2011). The main and most valuable purpose of marketing is to create awareness of a good or service to increase its sale. A customer is the most valuable business asset so marketing is mainly aimed at attraction of customers. It is therefore important for any organization to have a marketing plan. There are very many advantages of marketing in a growing an established business organization. Marketing helps the organization management to identify the different needs of the consumers. This is because a marketing plan should involve direct consultation with customers to know their

goals as well as giving back to the communities we serve. We hold each other accountable for all aspects of our performance” (CVS, 2010). Using their strategy to “Use minute clinic location and specialty pharmacy division to lower costs while improving the health of those we serve and increase CVS Caremark leadership in and contribution to the areas of pharmacy services and healthcare (CVS,2010), CVS does not fail to deliver. Every team member feels passionate about their jobs, feel connected and put discretionary effort into their work. The level of competence of the health providers in the clinic and the pharmacy increases the level of customer satisfaction and quality of service delivery (CVS, 2010). There is congruence and team work

Organizations have different health care policies and procedures established by health care administrators. Health care administrators are in charge of the three aims of health care: access, cost, and quality. Within each organization, there are different administrators that are responsible for different aspects of health care. I recently interviewed a program director who is responsible for preventative health in the Fort Wayne community. Falls are a common injury in the Fort Wayne community that can produce further consequences to a patient’s health.

In the reading I noted that The Institute of Medicine(IOM), found that patients were not satisfied with the quality of care that they received (Joel, 2013) I feel that the healthcare services for a patient should be that not only of a good quality but it should be cost effective, and make improvements for better outcomes with their overall health We have many organizations out there like NQF, NCQA, and TJC to help us with achieving this goal and maintaining a better quality of health with our patients and their needs.

o Marketing plan is a document that lists activities aimed at achieving particular marketing outcomes in relation to goods or services. The plan provides a template for

From the perspective of a first-time marketing plan creator, with coworker suggested outlines, examples from http://www.mplans.com/, and a little research using websites and YouTube videos to supplement self-training (http://www.wikihow.com/Create-a-Marketing-Plan, http://www.entrepreneur.com/article/43018, https://youtu.be/7eTN-R4r6I,

When developing a marketing plan, it is imperative to discuss its purpose. Marketing Plans provide comprehensive blueprints of overall marketing efforts, requiring research, time, and commitment, helping to develop business products and services (Kristen 2013, p. 20). Without effective marketing clients are unlikely to approach businesses and ask for services, and the marketing plan is designed to meet the needs of the target market (Stephenson 2010, p. 238). Developing good marketing practices will help give customers an understanding of how products and services are better or different from competitors

Marketing plans are critical to the success of any business organization as they help achieve company goals by providing guidance, instruction, and structure to an organization. Effective marketing plans are crucial to the success of all companies large and small. Marketing plans, may look different depending on the size and scope of the organization, but no matter their appearance they serve an important role in achieving and maintaining organizational goals. A well-written marketing plan provides focus and direction for the company and its employees. It organizes valuable information about the product and target markets. An effective plan transforms the marketing strategy into calculated procedures to achieve company objectives. Without a marketing plan confusion can ensue because information is not properly relayed and there is little consistency.

A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company 's overall goals and strategies.

Marketing plan is the central instrument for directing and coordinating the marketing effort. The marketing plan operates at two levels: strategic and tactical. The strategic marketing plan lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities. The tactical marketing plan specifies the marketing tactics, including product features, promotion, merchandising, pricing, sales channels, and service.

In order to the success of a marketing process, planning is vital to give purpose and direction to all the business’s activities.

The marketing plan habitually comprises time limits, budgets and allocations of staff and this can help the business identifying the definite marketing activities and specifications for the budget, setting and achieving marketing goals, bringing a marketing strategy in the company for life (Mcdonald et al, 2011)

As an entrepreneur who has formed a new small business I understand the need for a marketing strategy. A marketing strategy identifies the planned marketing programs, all the marketing activities that a business will use to achieve its marketing goals, and when those activities will occur (Ebert and Griffin 349). A marketing strategy is all about planning the marketing mix, which includes product, price, place, and promotion. But, first selecting and analyzing a target market for the marketing mix and product is best for satisfying the target market and the firm’s marketing efforts. As an entrepreneur, it is my responsibility to understand the marketing strategy, to select and analyze a target market, and create and maintain a marketing

Marketing play vital role in success of every type of business. The objective of Marketing Plan to skeleton the strategies, tactics and plans to achieve the targeted sales goals.

Consequently Marketing Communications Plan is the marketing plan which promotional plan incorporates two or more integrated marketing communications mediums aiming to reiterate the same goals and objectives. Marketing Communications Plans are considered by many professionals as an excellent way to effectively communicate with target audience. The development of a cohesive and integrated marketing communications plan demands the adoption of a systematic process to ensure that all dimensions of the plan are carefully and considered (Yeshin, 1998, p. 70). the