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Aims And Objectives Of Asda

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Unit 1 task 1
Introduction
The business I have chosen for this investigation is ASDA superstore. This is a large chain of supermarkets throughout Britain which retails clothes, merchandise, food, and electronics etc. in this part of my course work I will briefly explain the aims and objectives of ASDA I will also explain the external factors which affect the aims and objectives of the business however I will first be talking about a brief history of ASDA.
History
The history of ASDA started in the 1920’s when some Yorkshire farmers created Hindell's Dairy Farmers Ltd. In 1949 after a period in which the company was successful the name was changed to Associated Dairies and Farm Stores Ltd. In 1965 the Asquiths chain of supermarkets created a merger with Associated Dairies and Farm Stores Ltd and called it Asquiths and dairies hence the name ASDA however in 1968 associated dairies bought Asquiths allowing one company to own the ASDA name. The 1970’s was a good decade for ASDA the company was making higher profit and this was the decade which produced the pocket tap ad that is to this day globally recognized .In the 1980’s the company successfully created the George Davis partnership which led to George. In the 2000’s ASDA began rapidly expanding in certain areas such as ASDA .com and the shopping service began expanding quickly along with ASDA living stores which began growing in the UK. In 2010’s asda has continued to grow in 2011 there were approximately 523 ASDA stores. …show more content…

Market share is calculated by taking the company's sales over the period and dividing it by the total sales of the industry over the same period.ASDA’s current market share is 17.1%.As you can see in figure 1 on the right this pie chart shows the market share of ASDA in

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