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American Eagle Outfitters, Inc.: Executive Summary

Satisfactory Essays

After careful review of the American Eagle Outfitters, Inc. 2014 Annual Report, it was noted that the company have four areas that they are focusing on. The first being to make more money by adding more “compelling product assortments” by providing an unique costumer experience both online and in stores. The second being to expand their Omni-Channel capabilities. The report defines Omni- Channels as stores including displays and kiosks, web, mobile devices, social networks and email. The third is growing their digital business. The final area is improving profitability. In 2014 AEO opened 60 new stores but closed 70 stores. They renovated 44 stores in 2014. Refurbishing included but was not limited to new floor plan, store fronts, painting, …show more content…

Aeropostale has third party licensing agreement, where they make revenue. They are planning on operated 239 AE and PS from Aeropostale in the Middle East, Asia, Europe and Latin America as of January 31, 2015. They are also moving from the mall environment to a off mall location and international licensing agreements. The company has already closed 126 mall locations. The plan is to increase their e-commerce distribution channels and explore third party distribution channels. The company started operating Go-Jane in 2012 and believes that this expanse their new fashions online. They are trying to expand this brand through channels they already possess.
In addition, the company had independent focus groups to help understand their consumers better. They have other brand they are trying to improve like Bethany Mota Collection, Live Love Dream, Tokyo Darling, Brooklyn Calling and Free State. They closed 122 stores in 2014 and plan on closing another 50 to 75 in 2015. The annual report does say they plan on opening a number of new store in 2015 but does not give a number. They also say they are planning on renovation store but again list no number as to how many. They have invested in technology to improve their supply chain and productivity. It also implies they will be cutting hours for employs to save

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