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American Well Case Study

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American Well Benefits of Online Care for patients, health providers, and health insurance companies a) Benefits for patients With Online Care wait times are drastically reduced from days to hours or minutes and patients do not need to travel to the clinic. This service can be accessed at home providing privacy as well as protection from infections that can be contracted from other patients in the waiting area. The service is much cheaper compared to clinic visits. Patients can also instantly seek second opinion. There are no time constraints and PCPs are available on-demand with greater choice. The patients can easily manage and access their medical records and information online. Online care will allow for immediate professional …show more content…

The research done by AW shows positive results and there is a clear demand for using online services amongst patients and health providers (Refer case Exhibit 5). It is also said that many patients are comfortable searching online for health advice and using health-related websites. Anyone who has a phone, desktop, webcam and an internet connection can access this service online. The proprietary and sophisticated technology platform enables patients and physicians to communicate easily using the phone, video conference or online chat. After logging-in the physicians available are automatically matched with patient’s symptoms and needs. Thus helping patients choose the right physician as well as save time in researching and choosing a PCP. It also has convenient features like asynchronous communication or switching between online chat and phone without any time lag. Features like the prescreening tool and being able to view and sign up into a virtual queue are also very convenient and attractive. The service solves many problems for everyone involved - patients, health providers and health insurance companies. b) Target customer and service delivery channel The business to business model will work successfully as there are clear advantages for insurance companies and AW in this model. The insurance company can serve its members better, attract non-members

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