An Overview of Target: One of Fortune's Most Admired Companies

Target’s mission statement: “Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less brand promise.” (target.com)

Target Corporation (NYSE:TGT) is the leading large-format general merchandise and discount retailer in the U.S., challenging Wal-Mart in electronics, toys and apparel while also seeking to differentiate with higher-end fashions and products for an upscale audience. As of the close of their latest fiscal year (FY2011), Target operated approximately 1,760 stores encompassing 233,000 square feet in 49 states and the District of Columbia. The company is divided into the retail and credit card divisions and moves the majority of its products through a highly integrated network of 37 different distribution centers, which include four food distribution centers. Target is one of the most well-entrenched large format retailers in the U.S., has the ability to manage their pricing strategies at a level of accuracy and precision that is comparable to Wal-Mart (Henderson, 2001). Unlike Wal-Mart, Target concentrates on a value-based message that concentrates on quality and price differentiation to sustain their gross margins while Wal-Mart concentrates on supply chain efficiency and a continual reduction of supplier and transaction costs (Krishnamurthi, 2001).

Target is one of the largest retailers in the United States. Target wants to be able to give guests better quality products for a cheaper price. They also want to be the one stop shop. Target relies on their team members to keep the guests happy so they always come back again and again. Target Corp. is the nation 's #2 discount chain (behindWal-Mart). The fashion-forward discounter operates about 1,765 Target and SuperTarget stores in 49 states, as well as an online business at Target.com. Target and its larger grocery-carrying incarnation, SuperTarget, have carved out a niche by

Target’s brand strategy is working very well. Although their image has changed in a positive manner over the past few years, they have remained true to their image of being an affordable alternative to other department stores. The consumers have, and more than likely will continue to enjoy the collection of items provides in their stores. The strategy has been to provide cheap alternatives, but with the introduction of private brands, Target has been able to bring in a whole different demographic. They have done a good job balancing the affordable to quality ratio. This strategy has provided a solid profit across the Target stores.

Target Corporation offers its customers a vast variety of products, well also providing a service. The corporation owns or has exclusive rights to many different brands ranging from groceries to clothing. For example, some brands that can only be found at Target are Archer Farms which provides food merchandise, Merona which supplies clothing and Room Essentials which provides home goods (Target, 2015, para.2). The shopping experience that Target provides can be defined as a service. The stores shopping experience is a service, since it cannot be patented, interaction with the customer occurs, it is heterogeneous, along with perishable and time dependent and contains the package of features (Chase & Jacobs, 2013, p.9). Target is a popular consumer destination because it provides both a service and goods making it ideal for one

The aim of this paper is to highlight the strategic position of the company with an overview of its internal and external environment. The study of its strategy, design and other forces, one can easily gauge why and how target has managed to become the retail giant it is today.

In addition to Target Corporation’s retail stores, there are several other key lines of business as well. Target Commercial Interiors provide goods and services for the office environment. Target.com is an online presence and marketplace that provides a retail website for the public. Target Financial Services provides financial products including the REDcard program. Target marketing also plays a large role in the business with their mottos including “Expect More, Pay Less” and the more recent “Hello, Goodbye” television marketing campaign.

Achieve the correct store arrangements which have to do with a long existing relationship with improvement of Target store. Amass having a corrective connection and accreditation through improved consumer experience. Bring in and seclude with connective understanding to use this store Target for shopping which started off in the 18th century.

This report examines Target Corporation’s performance in a detailed strategic audit. The audit includes an external, internal and strategic analysis as well as a recommended course of action. The findings of the audit recommend a robust on-line/mobile presence to complement in-store sales, and to increase future earnings to remain competitive by building upon physical assets, brand value and logistical capabilities.

There is an ongoing debate on which store, Target or Walmart is the most ideal. This essay will compare their missions, product quality, customer service, and overall superiority. A mission statement can say a lot about a business, so we will analyze them both. Product quality isn’t about how sparkly the dress is, it’s about the fabrics lifetime and quality. Customer service could be the thing that keeps customers coming or drives them away. what I’m trying to solve is, which store has the best of which and what store will get the job done

Target Corporation has recognized itself as one of the top retailers in the United States market on the basis of excellent service quality, customer experiences, operational excellence, strong financial position, and a wide array of product offerings. Through its high degree of service orientation at physical outlets and adoption of fair business practices, Target Corporation has become the most distinctive retailer in the eyes of its potential customers. Being one of the top-notch retailers in the United States, Target Corporation has to carefully strategize on its business operations and marketing tactics so as to keep itself in the row of competitive brands of the industry.

Lions, tigers and panthers are enjoyed in the Markell household, but unable to actually own one. For that reason, a pack of dogs roams the house for the protecting and guarding the precious family. When marketing brought in the official commissioner, Bullseye, the mascot for Target, This dog was “spotted” in many marketing campaigns. Another central reason to shop at Target is the simple layout of the store. The staff is snappier dressed and present patience with handling people. Usually there are Starbucks inside this store, although they are a bit on the pricy side. Another advantage is how Target believes in the community and touches many people’s lives. Children are our future and if you own a Target card, you could designate a school to make contributions toward. This is known as the “Take Charge of Education” (Cite

Target Corporation is an upscale discounter store, providing high quality on trendy merchandise, at nice prices in a clean environment and guest friendly store. The first Target store opened in 1962 in Minneapolis area of Roseville, MN with a focus on useful shopping at reasonable discount prices. Today, Target remains committed to providing a one-stop shopping experience for guests by delivering separated merchandise and outstanding value with its Expect More. Pay Less brand promise. Target currently is the second largest general merchandise retailer in America, with Target.com consistently being ranked as one of the most-visited retail Web sites. Target now has 801 stores in the United States, 130 stores in Canada, 37 distributions

Target has built its reputation of customer satisfaction over the years by providing excellent service to customers

Best Buy, a familiar retailer in the technology world, is struggling to stay on top. Online and mass stores have cornered the market in terms of convenience, customer service and price matching. The recent closing of over two hundred stores alongside falling sales has experts predicting that the giant won’t be in business long. Using a results-only work environment (ROWE), Best Buy has removed the customer from the equation and forced many employees out. A marketing disaster, Best Buy must change its marketing strategy from sales-based to a customer-based to stay afloat.