Analyse Research Information

Two years in a commercial gym have driven me to a point of disillusion with everything it stands for; pushy sales people, rolling contracts, the promotion of sugary bars and ‘glow in the dark’ energy drinks, abdominal machines, abs classes, abundant cardio machines (with TV screens) and choreographed classes. Don’t forget the satisfaction people have with their poor weight-training technique and their lack of willingness to learn anything different.

The threat of new entrants is high in the industry for three reasons: the industry is continually growing; there is no dominant firm; and, the barriers to entry are low. Consumer trends suggest that people chose fitness centres based on location rather than brand name, meaning switching costs are low . Low switching costs, a lack of government regulation, and the homogeneousness of services offered across the industry contribute to the low barriers to entry. The only current barrier to entry is the large capital investment required to open a facility. Because location is so important, rent and finding a suitable site for a fitness centre can be expensive. Although Club Train is a well-established successful

Produce a methodology for the chosen area of research, the approach taken and a précis of findings.

opportunities is the excellent climate and new items. Major threat is competition and the other is the

The study used statistical data that was significant to the accuracy of the results. Collecting data at different ages and conditions improved the accuracy of the information. The BSID and Chi squared test measures used to determine the norms of preterm infants were appropriate. The study provided data on mortality rates and handicaps of the children in the study.

What is the purpose of the research? Discuss the type of research being conducted, e.g. applied, quantitative, etc. and explain.

What kind of result was found by the research design? Compare the effectiveness of the survey research to the other subordinate data, experimentation or observation in the perspective of gathering information for this project.

Industry Changes: Within fitness there is more of a demand and need for group training. The YMCA offers opportunities for instructors to train and work at their company. They mentioned that most of the classes they offer are for larger groups. Personal training seems to be heading toward group training rather than individual training.

Today, people are focused on living and eating for a healthier lifestyle. One of the fastest growing businesses in the United States is the health industry. Business owners are investing and purchasing fitness franchises that offer low-cost membership as well as convenient hours. Snap Fitness is one of those franchises that have over 1,400 locations worldwide. One of the reasons that Snap Fitness would be beneficial to invest in and also to purchase is because it is a growing industry. “Economically, the health club industry has proven to be recession-proof, as health-minded consumers continue to look for a high-quality workout solution that provides the best value for their buck.” (Snap Fitness, 2015) Snap Fitness provides an in-house

Effective and efficient companies will need information on the country and the industry before setting up their operation in the stated area. This report focuses on Fitness First as one of the leading global health club companies and Singapore as the chosen country. The purpose of this report is to provide the PESTLE analysis on Singapore along with the Porter’s 5 forces analysis on fitness industry in the country, to understand how the company entered the industry’s market. The structure of this report will be as following; company background, country background, PESTLE analysis, Porter’s five forces, strategic recommendations, and the conclusion.

The Company operates four separate fitness brands: “Equinox Fitness” (luxury brand, and the focus of this paper), “PURE Yoga,” “Blink Fitness” (economical brand),

Needless to say, the competition from specialty classes such as cycling or Crossfit has been intense, however health clubs still continue to dominate the industry. It is estimated over the past five years, gym memberships have grown 6 percent annually. Besides promoting good health, fitness chains and studios have been a source of increasing employment. The job outlook of personal trainers and instructors in American is projected to grow 24 percent over the next 10 years.

Psychographic profile for customers most likely to use the gym’ s services: (Min. 200 words required)

The health and fitness industry is a continuously growing industry. The fitness industry has doubled in size over the last 10 years, and is a $17.6 billion industry. North America has over 25,000 health clubs currently. Entrepreneur magazine named the fitness category the fifth hottest franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates a

Reyes Fitness Company must assess internal and external environments while improving performance in their field. Since the company’s services and processes demonstrate its position within the industry, they must respond to the company’s internal and external issues by increasing the company’s strengths, embracing the existing opportunities, reducing its weaknesses and eliminating its threats. With these measures in place, RFC will be able to