Summary of B Company 's BSG Performance According to the Footwear Industry Year 15 Report, B Company came in the last place out of the six participating teams in the Business Strategy Game (BSG). Unfortunately, we struggled with not expressing our opinions in the decision-making process. Therefore, the group could not meet the Investor Expectation Score (I.E.) 78, which the team ended with 62. In addition to this, B Company is not the best performing firm in the industry because we did not receive a score of 100 in all five measures (ROE, ESP, image rating, stock price, and an A+ credit rating). On the other hand, out of the five performance metrics, the team received in Y2014 an A+ credit rating but went down to an A- in Y2015. As for …show more content…
These options are costly, and a company can put this money towards hiring celebrities to expand the brand. We did very well in this area and won an award for Y2014 and moved to second place in Y2015.
The second lesson learned was continue to upgrade plants as well as building more facilities in Asia because of the global demand and our projections.
Thirdly, it was no surprise that the winning team Feel-Fasters exceeded their annual EPS performances. This firm dominated every year and had the largest percentages among the six groups, which they met expectations in five areas.
During weeks 7 and 8, the group learned that any strategy could win the game as long as our costs are low. As a matter of fact, it 's about maximizing profits, and we should have focused on our market share as well as advertising. For example, if we would have kept our cost down and used that money for publicity, then it would have increased our profits.
B Company 's Performance Targets The company ended in the last place, and we know that there are areas of opportunities. In spite of this, out of the five performance areas, our weighted average scores were above the investor expected standards for Y2015. On the other hand, we never meet the image rating score of 70, and our EPS fell
With the cost of celebrity endorsement deals reaching astronomical highs, one has to address the effectiveness of such
“One of the most important lessons learned was never to assume you’ve won before the simulation is over. We possessed the highest shareholder value for all rollovers except the final round. Our placement dropped to fourth in the final round as a result of poor allocation of funds due to the assumption that we couldn’t be beat.”
After a period of declining sales for Allround, we increased the advertising budget to be consistent with our competitor’s budget. We decided to be very consistent with our strategy over the ten periods; however, in hindsight we should have implemented a more dynamic strategy that factored in the changing
The board decided that the company should be judged on its ability to make a profit, gain market share, provide positive ROA and make money for our shareholders with an increasing stock price. Our target was a stock price of $38
2. Chesapeake is doing very well when compared to the national average. Their total margin increased from the year before and compared to the average was almost 3 points higher. Their total asset turnover was lower than the industry average but it did increase from the year before but about a ¼ of a percent below average. However, since their total margin was high, their ROA was higher than national average by almost double. Their equity multiplier
Table no 8 shows the credit rating, Image rating and the Investor confidence index. The credit rating of the company has been ranging from B+ to A+. The best in industry score is 20 while the overall credit rating is 20.The image rating is 59 with best in industry and overall rating being 20. The investor confidence index is fair as compared to competitors A and C who have an excellent rating.
Along with capacity, we also made it a focus to limit the amount of overtime and second shift workers. This kept our costs down and our profit margin wider. We paid attention to our inventory on hand and made sure to not schedule more production than was needed. Towards the later rounds, we really seemed to grasp the idea of the game, which can be seen in our large increase in profitability. In the Finance portion, we borrowed money in the first five weeks to pay off our current debt. As the game got into the later rounds we began paying off our current and long term debt because our profits were increasing at a higher rate. Overall, we believe that our group had a decent understanding of the concepts as we finished with high market share and profits.
B/B1- My original strategy was to focus on the niche market, only have 50 different pairs of shoes, higher quality and higher price. But I saw that the market was a lot different at first then that and that I was in 8th place. I decided to change after the first round to be more of a lowest price, match the features and performances of everyone else, but also have the biggest availability of everyone. This worked out for me up until the 17th round, I thought that I had 10 rounds not 8 to make choices on, that is when I made a horrible choice and bought a lot of production with a 1 yr loan and so the final year all that loan was due and my overall score fell down 43 points taking me out of 3rd place back to
2. What do the results say about how firms in this industry can deliver strong financial returns in different ways?
Return on Total Assets was 4.43% which is below five percent. That indicates that the company is not accurately converting its assets into profit. The total for Return on Stockholders’ Equity was 8.89%, however financial analysts prefer ROE to range between 15-20 %. The company’s low ROE indicates that the company is not generating profit with new investments. Lastly, Debt-to-Equity ratio for the company was 1.01 which indicates that investors and creditors are equally sharing assets. In the view of creditors, they see a high ratio as a risk factor because it can indicate that investors are not investing due to the company’s overall performance. The totals of these three ratios demonstrate that the company’s financial state is not as healthy as it should be.
If our company can earn sufficient fund, it is proposed to increase production in Asia-Pacific (AP) region. It is because the production cost in AP is lower than in North America (NA).
Return on assets has declined from 19 % to 14 % in six years. The decreasing efficiency is mainly attributed to international operations. High employee satisfaction scores, both domestically and internationally, indicates a highly motivated work force. Turnover rate of 25 % is pointing in a different direction. Training and internal recruitment provides good environment for learning, innovation and growth.
In quarter 3, I got the performance report and brand judgement for my first brand. According to the balanced scorecard, my total performance score is 38.836, lower than the average score, among the financial performance, market performance and marketing effectiveness, only the marketing effectiveness part is better than the average. In quarter 2, although my market share is fairly good, occupied 48% of the Workhorse market, nevertheless, it’s nice to have the largest market share, profit is more important than market share. Heartbreakingly, although my brand profitability is 92,996, the profit from sales revenue is only 9%, what’s worse, my net profit is below zero.
The overall goal of this ranking was to help corporate analysts decide which of their business units to fund, and how much; and which units to sell. Managers were supposed to gain perspective from this analysis that allowed them to plan with confidence to use money generated by the cash cows to fund the stars and, possibly, the question marks. As the