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Analysis of City View

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Introduction
City View has updated little of its business process since opening in 1975. In order to remain competitive City View needs to be brought the 21st century. The report aim of this report is to understand the impact that information systems can have on City View. It will give suggestions on ways that information systems can be used to improve the business. As well as how to incorporate new technologies into their business activities to improve efficiency and effectiveness and influence the competitiveness of the organisation.
1. Chosen Business:
City View is an all-in-one venue for wedding ceremony, reception and accommodation located in Melbourne’s CBD. My father, Bob has owned the business since 1975. City View’s target market are budget concerned couples wanting a relaxed and intimate wedding. City View is also a family owned and run, which helps provide an easy-going atmosphere. City View has been running successfully for so long because it has been able to attract a niche market. … More Background from case

2. Knowledge Management and Business Intelligence:
Knowledge management refers to organising and sharing the various forms of business information created within an organisation (Marakas and O’Brien 2013). Knowledge management is important as it increases the capability of a firm to learn from its environment and to incorporate knowledge into its business processes (Laudon & Laudon 2014).

Proper knowledge management is essential for City View, as

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