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Analyzing The Accounts Of Sky Plc

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1. Introduction This report is provided for the purpose of evaluating the accounts of Sky PLC. The report shall feature calculations of ratios based on factual figures and provide a discussion as to the possible underlying causes of such changes. Sky PLC’s annual accounts have been used to gain the facts and figures and Sky PLC website has been used to gain company information. This report is limited to the information provided by Sky PLC and no other facts, figures or sources have been consulted. 2. Company Overview Sky began in 1989 when they launched a satellite television service with four channels which where free of charge. This included Sky News which was as the time Europe’s first 24 hour news channel and …show more content…

(Sky Facts 2015) 3. Ratio Analysis 3.1 Profitability (Please refer to Appendix 1 for calculations) To work out the profitability of Sky PLC various ratios can be carried out. For the purpose of this report four have been carried out. The net profit margin ratio shows us how much profit is from a percentage of sales. For the year 2014 this was 13.7% and for 2015 this is showing at 15.7% which is due to an increase of sales. This increase is from the expansion into Austria and Germany where 467,000 new customers were added as a result. (Sky Accounts 2015 p 4&6) Another reason for this increase could be down to revenues from SkyStore, Adsmart and Skyvision increasing by 122%. (Sky Accounts pg1) There are also 4.6million new paid for prescription products and an overall growth of 973,000 new customers. (Sky Accounts 2015 pg1) The return on capital ratio shows us what the percentage of profits come from total assets. For 2014 this was standing at 17.11% and in 2015 it decreased to 6.32%. The main reason for the decrease is due to Sky PLC selling off intangible assets. (Sky Accounts 2015 pg24) This included Sky’s stake in the national geographic channel and a sale of the controlling stake in SkyBet. (Sky Accounts 2015 pg9) As these have been sold the income from this can no longer be counted towards sales. The figure has declined also as

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