Apple : A Competitive Market

The company not only designs but they manufacture, market mobile communication and media devices, personal computers, portable digital music players. Apple technology has impacted so many businesses and individuals as a whole. Apple’s technology has always been a step ahead of their competitors. I have an iPhone and it seems like every year a new iPhone is produced with more features and capabilities.

There is a point in ones life where they are confronted with the arduous task of deciding what computer is best for them, this decision process is usually decided on a few factors which are price, reliability, security, storage space and of course the computers speed. In today’s economy buying a machine of value that works is hard to come by but one company has it figured out; it is time to invest in Apple computer. Apple is a company that was founded in 1976 by Steve Wozniak, Steve Jobs, and Ron Wayne in the hopes of making the PC personal again. The Apple revolution began in 1984 when Macintosh was introduced.

The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.

Apple is a fierce competitor in several industries, ranging from personal computers to entertainment media to mobile payment systems.

Apple Inc. is a world renowned company, recognized for its contribution to the technological market. The company has been around for over 30 years and in its time has grown and developed with the many changes in the

Due to its recent diversification initiatives, Apple Inc. operates in the Information Technology industry where it produces different kinds of computers including personal computers, software, and digital music players. The company operates in a high end market that is

Apple Inc. is a successful developer of both computers and consumer electronics. The company’s most popular products include Macintosh computers, iPod mp3 players, iPhone smartphones and most recently the iPad, which is a hybrid of a tablet computer, and an eReader. Apple’s Macintosh computers, iPods, iPhones, and iPads all share characteristics that make them part of the general information technology industry. However, since they are very different products each belongs to a more specific industry. The Macintosh computers are included in the personal computer industry, iPods in the personal media player category and, depending on the model, the mobile internet device (MID) market and iPhones to the smartphone and MID industry. The iPad

Many people all over the world own products manufactured by Apple, a multinational organization that is credited with revolutionizing the technology industry. The company was formed by Steve Wozniak, Ronald Wayne and Steve Jobs in 1976. During that time, computers were only available to scholars and researchers. However, the company made computers available for the use of ordinary people in the 1980s. Additionally, Apple has launched innovative products whose features have simplified business, education, and technology. The company is ranked among the most profitable companies in the world, achieving a whopping revenue of $170 billion in 2014 (Lusted 2010). This paper describes Apple’s strategies that contribute towards its success in the highly competitive technology industry.

Apple Inc., is most known for products such as, the Mac computers, the iPod music player, the iPhone, the iPad, and the newest addition to the lineup for Apple, the iWatch. Apple offers their own software products, such as the iOS, as well as, their mobile operating system, OS X. This is the Apple operating system, and application software.

Steve Jobs and Steve Wozniak created Apple Computer Inc. in 1976, introducing the first apple personal computer that was mass produced. Throughout the years apple has attained great heights and success in the computer and technological arena. The company has had a competitive advantage in the creation and marketing of the iPod, iPhone, and various other personal media devices including the apple personal computer. This paper will address the following:

Apple is one of the most revolutionary industries the world over. Famous for renovating the way we interact life forever with their technological genius forming what we know today as the computer; specifically the Macintosh. This company started out in a garage in Silicon Valley, created by 2 college dropouts with aptitude and vision. Growing to be a giant know and recognized all over the world. Inspirational design, sleek graphics, rebellious form, they cut a mold for themselves.

Nowadays, Apple has positioned itself to be an innovator in the personal computer industry and Apple has developed by offering modern products compared to its competitors. According to Apple’s mission statement last year, “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad.” (Business Management,

Apple Inc. has manufactured some of the most recognizable products in America today. From the commercial success of the Apple II in the early 80’s to the worldwide embrace of the iPod as a cultural icon, Apple Inc. has established itself as one of the leaders in innovative household technologies. Apple Inc. introduced and attempted to sell its first product, the Apple I, in 1976. The Apple I was not as successful as its creators, Steven Jobs and Steven Wozniak, had hoped. As a result, Jobs and Wozniak went on to introduce the Apple II at a computer trade show in 1977. The Apple II launched Apple Inc. to the forefront of the new computer era. Although it had a bumpy road in the 1980’s, Apple continued to grow into a

Apple, Google, and Microsoft each develop, design, and market a variety of software, services, and devices. In this technology market, these firms face aggressive competition in serving single customers and various small, medium, large companies. Within this segment, the competitive forces exert pressure, which influences strategy development and execution and a competitive advantage. As such, the competitive forces are the power of suppliers, power of buyers, threats of substitutes, threats of new entrants, and existing rivalries (Rothaermel, 2017).

Apple Inc. is globally renowned as one of the leading companies, especially for its specialization in the personal computers and consumer electronics industry. The company is most well-known for the iPod, a digital music player and Macintosh, a personal computer released in 1984.