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Assessing Psychology 's Public Image Essay

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In assessing psychology’s public image, two dimensions are paramount in the issue: “popularity” (or how the public feels toward psychology and psychologists), and “understanding” (what the public knows about psychology and what psychologists do) (Benjamin, 1986, p. 945). While overall, psychologists are met with a moderately favorable attitude (Guest, 1948), several studies have revealed a deficiency in the knowledge of who psychologists are and what they do (Wood et al., 1986; Wollersheim & Walsh, 1993; Lent, 1990; Cialdini, 1997; Webb & Speer, 1986; Farberman, 1997). This deficiency is the driving force behind many of the negative misperceptions that the public holds, and one cannot help but spy the tendency of the public to doubt the mechanisms behind psychology, namely the science. Lilienfeld (2012) published an article titled “Public Skepticism of Psychology: Why Many People Perceive the Study of Human Behavior as Unscientific.” In this article, Lilienfeld suggests that, “the general public agrees with the soft science nomenclature that is frequently applied to psychology” (Munro & Munro, 2014, p.534). He lists six common criticisms of the scientific basis of psychology, some of which include: psychology does not use scientific methods, psychology cannot yield meaningful generalizations because everyone is unique, and psychology is not useful in to society. An addition criticism listed is that psychology as merely common sense (Janda, England, Lovejoy, & Drury, 1998;

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