B2C and B2B Marketing Comparison

conditions being met are crucial to control. A business intends for consumers to buy it’s product.

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

3. An important step to ensure success of the product is that we make some modifications to the product. The ASSESSOR results in the product acceptance indicates that those who made a repeat purchase will most likely mention manageability as the thing they liked most about Enhance. The company does not really focus on manageability as much as they do on conditioning and cleaning. The relative importance of ‘manageability’ is merely 23% in comparison to 33% for ‘conditioning’. Given the results of the likes and the dislikes of the customer, we

BUS 475 Week 2 Knowledge Check 1. Compared with other approaches to business, the marketing concept is distinct in that it  focuses on sales  produces new products and services  creates a broad assortment of products  focuses on satisfying customers' needs 2.

In this report I will be comparing methods used by two different retailers on how they distribute two chosen products, of my choice, in two different retailing sectors. Seeing as the food and clothing sector both have very different styles of how they meet their product requirements, I will compare Tesco and JD; The products from these two companies itself that I’m going to compare is ‘Tesco Value Bread’ and Nike hoodies.

In my opinion, I believe marketing is knowing what the consumer wants and figuring out how you are going to get the product to them. In addition, I believe marketing involves researching to understand the needs of the customer. Business owners need to be successful at marketing or their business will fail if they cannot make a name for themselves. In 2009, Kermit Pattison wrote an article for the New York Times, discussing the importance of small businesses getting involved on Facebook. Pattison continues to explain Facebook is a way to get their business out there, while learning who their possible customers will be and what they want. In my opinion, marketing is pointed to society, therefore making it important because they are given a variety

Every business owner needs passion and determination to make a business work. You need to anticipate what comes next and know the

Thirdly, to know and understand the situation and condition of customers is significantly important for seller. When customers buy something which is not on the shopping list, the decision might seems like that it is completely depends on one’s thought, but it is not. The decision is depends on the customer’s surrounding condition like a smelling. For example, Malcom Gladwell points

The car manufacturer would deal directly with a tire manufacturer to get their product. The different supply channels in this situation would travel from the car manufacturer to the tire manufacturer to the raw supplies dealers. An example of a business to consumer model would include an individual looking to book a flight and hotel in Las Vegas. The supply channels would typically travel through a variety of more channels compared to the B2B model that include the individual, the online store, the airline, the airline staff, the hotel and hotel staff. Another key difference between B2C and B2B has to do with properly integrating technology characteristics. B2B needs to be integrated to their business partner 's software for adequate re-supply of inventory, billing and other elements. This is an aspect that the B2C does not have to deal with since the customer will return to them out of loyalty and satisfaction versus convenience. Using once again an example with a car manufacturer and a tire manufacturer, Mars Auto signs a deal with Firestone tires. Mars Auto must accurately communicate to Firestone in order for Firestone to know exactly how many vehicles are going to need tires delivered for the upcoming weeks, months and years. Firestone will also have to account for the tires received and charge the company accordingly, so the integration of the billing and payments can be transferred back and forth effectively

A business is made up of many different things. Some are smaller and independently owned. Some are larger and may be bought by lots of partners. The larger companies also could have been a smaller company that a larger corporation has bought to offer jobs for a community. It doesn?t matter how big or how small all of them are important to our communities so that we can all pay our bills. Managing diversity is also important because of discrimination issues. You have to make sure that whatever the company is about whether its goods or services, all play a major factor in sending out the best products that money can buy.Dependable employees are also very important to a company usually, people with education and experience will do a great job.

In this report the business I have chosen to evaluate is Tesco’s. Tesco’s is one of the largest supermarket stores around the world; it has 330,000 staff working in 3,146 stores, there are stores located in China, Turkey and Japan. Research shows that they have stores in 9 other different countries and 27 million people outside of the UK own their own club card to receive offers and discounts from Tesco’s. They sell a range of different products to suit customer’s needs. The products range from food and groceries, their own clothing brand F&F, their own mobile phone network, and also have personal banking. Tesco’s are all

Interpretation of Consumer and market data provides vital information concerning the likelihood and weak point of the company product. Therefore, while reviewing the data Dana should focus on the key factors

There are many reasons to choose B2B rather than B2C for our target market. First, the B2B is a more professional way of doing business. It is easier to manage when the professional business sellers and buyers are registered. Most of registered customers have been working in the industry for years, so they know the general situation about the industry and how it is working. Second, for the number of cars that B2B provides there is less people to deal with and so it is more easier to manage. Also, they are providing a lot more cars than a single customer would have provided.

Yes, there are similarities. But there are also differences in selling to business and professional buyers vs. the general public. In fact, here are six key factors that set business-to-business marketing apart from consumer marketing:

B2B buying behavior is influenced by a selection of variables. These variables are divided into four fundamental classes: