BSBMKG605B Evaluate International Marketing Opportunities Assessment Task 1

Please note that this Assessment document has 3 pages and is made up of 3 Sections.

Australian Vintage Limited is a leading Australian wine company. Championing a fully-integrated wine business model, the breadth of our capabilities extends to vineyards, boutique and bulk wine production, packaging, marketing and distribution. As one of the largest vineyard owners and managers in Australia, Australian Vintage

The assessor should record their assessment decision with the criteria met clearly identified. The assessor should follow procedure with regards to making this information available to authorised colleagues and should maintain confidentiality.

Due to the fact that consumers have a plethora of premium wines (substitutes) to choose from and there is no penalty for switching between brands consumer buying power is fairly high, making consumers sensitive to price increases. As previously mentioned, the competition for sourcing quality grape growers is high making switching costs high as well. In order to circumvent the dependency on outside growers, Mondavi is starting to increase its internal sourcing capabilities.

The assessor can elicit further information and check that the candidate has understood the assessment fully, particularly if they have not given full answers

Please note that this Assessment document has 11 pages and is made up of 3 Sections.

With all of the activities carried our by the learner (with or without the assessor) the assessor needs to make decisions on the learner's competence in relation to the requirements of the qualification. The assessor should make their judgements of success or not and provide constructive feedback to the learner in a way that best suits the individual. If any further action is necessary for the completion of the qualification criteria (i.e. more training, description of knowledge or other evidence of ability) then a further plan should be agreed to achieve this. All such information discussed and agreed should be recorded appropriately at each stage.

Please note that this Assessment document has 9 pages and is made up of 4 Parts.

4.4 Explain how assessment arrangements can be adapted to meet the needs of individual learners

2. Your Assessor may want to discuss written answers with you to get further evidence of your understanding and to check that it is your original work

Bonny Doon currently has an enviable position in the 1990’s Californian wine-producing industry. The company has successfully differentiated itself from its competition and achieved a first mover advantage in terms of selling “undervalued” wines. However, due to increased rivalry and a changing and increasingly challenging market,

Vincor does market wine alternatives itself, as a way of dealing with substitute demand. Vincor makes cider and has a wine kit business division (Spagnols) that gives Vincor some product diversification. Partly because of the ease of competition and as part of the differentiation and protection of the Canadian wine industry, Vintners Quality Alliance (VQA), a quality assurance program that identifies Canadian premium grape content, assists in making start-up more difficult for those wishing to emulate Canadian wine brands. The dollars spent on marketing and brand loyalty play a large part in protecting market share and there are certain absolute cost advantages that contribute to establishing some barriers to new competition. Ultimately, there is little cost to the consumer when considering switching brands. Experimentation in wine drinking is often a characteristic of the wine drinking market and thus can contribute to promoting new substitute entry into the market.

In assessment process, I am good in using required methods/strategies to conduct formal and informal assessment. I am good in planning and designing my assessment activities. I make effective use of ILT/ICT to support the assessment process. I also make effective use verbal and written feedback in the assessment process. I am focusing on managing the recording and reporting on assessment achievement and progress, and collecting and collating assessment results to support evaluation and equality processes. I am focusing on my improvement areas in the assessment process. I have planned to record and report on assessment achievement and progress by making use of ILP/ICT. I am also planning to organize and collect and collate assessment results and participate effectively in evaluation and quality processes. I will definitely need support my peers and line manager in achieving these target. I aim to achieve these targets by the start of next year. I will review my progress by

In this assessment task, you will demonstrate skills and knowledge required to assist in planning for recruitment and obtaining approval for your plans.

The objective of Bonatelli Wines is to produce quality wine at a reasonable price, with the aim of repeat business and customer loyalty. By successfully providing quality wine at reasonable prices Tony Bonatelli can ensure a happy and comfortable lifestyle for his family.