BUS 640 Week 6 Final Paper

In 2005 Apple had approximately $13.9 billion in sales with about $6 billion of that coming from computers and

- April 19, 2006: Apple Computer, Inc. announced that it expected its third quarter revenues to be around $4.2-$4.4 billion, GAAP earnings of $.39-$.43 per share, translating to non-GAAP earnings of $.43-$.47 per share. Analysts expect non-GAAP earnings of $0.47 per share on revenues of $4.72 billion in the same period.

A few years after the release of their second model, Apple II, sales went up to $139,000,000 dollars.

Apple is a large multinational company and is the second largest information technology company. Apple has a revenue of $199.9 billion and a profit of $44.46 billion. Apple’s market capital, meaning the aggregate value of the company based on its current share price and the number of outstanding stocks is $741.8 billion. Apple is a public company meaning you can buy shares into the company, which are traded freely on a stock exchange and is now the largest publically listed company. It was founded by Steve Jobs, Steve Wozniak and Ronald Wayne on April 1,1976. Apple employs 92,600 people and has 437 stores located in fifteen different countries. An online store is also available in 39 countries to serve on

Apple's stock price surged 13.1% in May climbing from $165.26 as of April 30, 2018 to $186.87 as of May 31, 2018. The price increase can be primarily attributed to the company's strong second quarter financial results, a period in which Apple reported higher than expected figures for both earnings per share and revenue. Apple reported quarterly earnings per share of $2.73, ahead of analysts' expectations of $2.64, and quarterly revenue of $61.14 billion, narrowly surpassing analysts' estimate of $60.9 billion. Q2 FY18 revenue of $61.14 billion represents a nearly 16% increase from Q2 FY17's quarterly revenue of $52.90 billion. Additionally, the company announced plans for a $100 billion share repurchase authorization and raised its dividend

In the last five years, Mac sales have grown an average of 15 percent annually, compared to an average of three percent a year for the PC market as a whole. The iTunes App Store, which turned five this year, has crossed the 50 billion app download mark and the brand’s trendsetting retail stores are performing 17 times better than any other physical retail store—a fact that seems to justify the trademark Apple received for its distinctive design and layout. According to the latest news, Apple will launch a number of new products, such as Apple TV, iPhone6 and iOS's 8 in June this year.

"Apple is a California corporation that was established in 1977. Apple is a company that designs, manufactures, and markets mobile communications and media devices, personal computers and portable digital music players. It is also a company that sells a variety of related software, services, accessories, networking solutions and third party digital content and applications.” iPhones, iPads, Mac, Apple Watch, Apple TV are some of products that the company sells through retail stores, online stores, direct sales forces and through third party cellular network carrier, wholesalers and valued-added retailers.

Apple’s annual report, as submitted to the United States Securities and Exchange Commission (SEC) on Form 10-K, lists its total assets as $47,501 for fiscal year 2009 and $75,183 for fiscal year 2010. Its largest asset for the same two years was $18,201 in short-term marketable securities in 2009 and $25,391 in long-term marketable securities in 2010. Accounts payable listed as $5,601 in 2009 and $12,015 in 2010. All figures are noted in millions (Apple, Inc. Annual Report). Apple does not report taxes collected from its customers that are paid to governmental authorities. Apple’s 2010 annual report lists cash, cash equivalents, and marketable securities valued in 2010 as $51,011 million and in 2009 as $33,992 million. Total current assets in the year of 2010 were $41,678 million and for the year ending 2009 were $31,555 million. Current assets are listed in the order

Apple had nearly $137 billion of cash at the end of Dec 2012. Over the past few years, the Company had been highly successful with the launch of the iPhone 3G in 2008, and which was followed by the launch of iPad in 2010. The Company enjoyed high profitability, and was able to keep its costs at a minimum. The gross margin on the iPhone was between 49% and 58% from October 2010 to March 2012, and the gross margin on the iPad was between 23% and 32% in the same time period. Apple’s capital structure included no debt; hence, there was no outflow of cash for making interest payments.

Apple included in the top 25 company in forbes magazine The assessment is based on their Rankings for sales, profits, assets and market value. In 2012, Apple posted quarterly revenue of $36.0 billion and quarterly net profit of $8.2 billion, or $8.67 per diluted share. International sales accounted for 60 percent

Apple as an association will remain as a picture of riches and status. Besides, apple will soon dispatch their iPhone 8 with another staggering parts and apple has started publicizing of that and numerous people are sitting tight for it curiously. This is the arrangement of apple to know their customers review regarding their future thing. We are suspecting incorporate as extra as new customers by giving organizations as their necessities. Furthermore, apple will remain the top advantage getting association in phone arrangement.

With only $1,300, Apple Inc. was founded privately in 1976 by Steve Wozinak and Steve Jobs. Because it was such a small company when it first opened, Apple Inc. was a private company, and it wasn’t until 1980 that this company went public. At the time, Apple had only a few computers known as the Apple I and Apple II series. Two years after going public, Apple was the first computer company to reach over $1 billion dollars in sales in the time span of only a year. It went public offering 4.6 million shares and ran out of stock in literally minutes. Today, Apple currently sells, manufactures, designs, and distributes many technological products. Its line of products includes the Macintosh laptops and desktop computers as well as the iPod, a digital media player, the iPad (apple’s version of a tablet), and smart phones (the iPhone series). It operates on the Macintosh OS X operating system. The iTunes music store is also a part of the Apple family in addition to an Xserve G5 server, and Xserve RAID storage products. Apple also has stock which has averaged about $100 per share in the year 2014. Apple’s products are sold online, through 3rd party distributors and currently has about 125 stores located nationally as well as internationally.

This graph shows the total number of Apple employees at the end of each fiscal year from 2005 to 2016. As of 2016, the total number of full-time employees had reached more than 110 thousand. Apple is the most valuable brand in the world in 2016 (Forbes, 2016), but it is not the world’s largest companies in terms of staff. A lot of companies in technology industry, such as Amazon and Samsung, have a larger number of employees than Apple.

| Samsung Electronics Co, International Business Machines Corporation, Cisco System Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others.

In January 2007, Apple entered the smartphone industry with a firm stride. Apple 's iPhone be-came a pioneer in the Internet-enabled multimedia cellular phone commerce. Its "revolutionary" fea-tures combined everything consumer could possibly wish for: a GSM standard phone, an iPod and an Internet browser. In less than three month after launching, Apple sold over 1 million of iPhones. However, its success started to fade as an array of complaints and restrictions struck the company with an unexpected blow. Apple had to face dissatisfied customers and international law authori-ties. The issue laid in the core of its marketing plan. The company was mainly oriented on innovative technology, forgetting who this technology was actually serving.