Twenty or so years ago, the question of personal growth in retirement hadn't really entered the mainstream consciousness. To most people a generation ago, retirement was an ending, not a beginning. But as with everything else they've encountered, the Boomers are challenging that view of retirement.
With the help of improved medicine and nutrition research, Boomers are expected to live longer than their parents, and they anticipate better health in their golden years. Understanding this is at the core of knowing how to market to Boomers--and to deciding what products or services you want to offer them.
Types of Personal Growth
Whether you're thinking of expanding your current offerings or starting a new business, it's helpful to start by sorting
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Lifestyle and health-related growth: Anything related to eating, wellness, weight, or fitness fits here.
"Bucket-list" growth: Since The Bucket List came out in 2008, people of all ages have started crafting "bucket lists" of things they want to do before they die. Some retirees focus growth on achieving specific goals they've set for themselves (e.g. run a marathon, see the Grand Canyon, write a book, etc.).
Framing Your Offerings in Terms of Personal Growth
As you do the work of identifying your marketing niche, you'll begin to understand what types of personal growth your potential clients are seeking. In your marketing materials, frame your product or services so that your ideal clients see how you will help them achieve their growth goals.
If your ideal clients are focused on practical growth, for example, you might advertise your ability to help them articulate and track their specific goals, match them with Boomer-friendly classes, or help them stay connected through volunteer activities that let them put their new skills to
During the “Baby Boomer” era, following WWII, America underwent one of the largest demographic shifts and population growths in history. Huge amounts of home construction on the outskirts of America’s largest cities, known as “levittowns” became the new staple of the American dream, with the houses sporting two car garages, and white picket fences. These low density, predominantly middle class residential districts, were America’s first true suburbs. These suburbs were constructed mainly in response to the new postwar consumerism that enveloped the parents of the baby boomers. With the new economy, affordable housing, and most families becoming single income dependent, families grew bigger and bigger. The 1947 passing of the bill that lead to the interstate highway system, only added fuel to the fire of suburbanization. With the new interstate highway system, more affordable and fuel efficient automobiles, and the government aiding in the financing of new suburban homes, the choice seemed elementary. All of these factors pushing to the suburban movement, only spurred the baby boomers on, and between 1940-50, there was an 835% percent increase in living births with nearly 4 million children being born every year. In 1940, 19.5% of the United States population lived in what would be considered to be suburban areas outside of large metropolitan areas, however, by 1960; the number was pushing nearly 40%. The postwar suburbanization of America during the baby boomer
Many people in the "baby boomer" generation are staying active as they age. By either jogging, swimming or becoming part of a sports team. They strive to remain youthful and mentally young and view retirement as an active period of their life. Theirinterest in health , fitness, looking young and attractive and longevity is quite phenomenal. They can expect to live longer due to medical advances however stress and burnout could impact on this expectation of longevity. They are well educated, thirsty for information interested in travel and will want to stay involved in the political processes. In addition they are optimistic, forward thinking and undoubtedly redefine old age. As the oldest of the nation's 75 million baby boomers approach the age of 60, a Pew Research Center survey finds many are looking ahead to their own retirement while balancing a full plate of family responsibilities either raising children or providing financial and other
Most baby boomers grew up watching their traditionalist parents work very hard to make ends meet and take care of the family unit. As a result of their upbringing many boomers have adopted their parent’s strong work ethics; working hard, long hours trying to climb the corporate ladder. Baby boomers still enjoy personal face to face interactions and building rapport with people
projections for the baby boomer generation is that they are expected to remain actively fit
Their influences have lowered medication cost in some instances. Their generation saw an explosion in nursing homes, assisted living centers and home health aides. The Advances in medicine and healthcare has helped them live longer and these advance have carried over into the next generations. In retirement, Baby boomers have enjoyed increased travel. The decreasing cost in tickets and gasoline have made it easier for Boomers to travel cross country and world wide.
The old people have very different consuming structures and needs. For example, they prefer golf over vigorous sports such as tennis and hockey. They also like walking, gardening more than young people do. They also need health and pharma cares. This generation has longer life-span, they were at their peak of earning before retirement and have larger discretionary income to spend. The baby boomer market is full of chances that are extremely profitable. The old people are more concern about their health condition, therefore nutritional/dietary consulting, massage, personal training, and fitness instruction such as yoga, tai-chi could be possible opportunities for profits. The baby boomers also have desires to visit and experience new places and lifestyle, they will need specialty tour provider and travel agents; and they might want to improve the quality of their lives, so they will spend money on redecorating houses, buying artworks, indulge in luxuries, interior decorating and high-end interior renovations are all in
When boomer demand slams into the market place, prices soar (until the fad passes). Nothing stops the baby-boomer. There is somewhat of a bright side to all the spending and boomer traffic. Being just a few steps ahead of the boomer can make an individual very well off if you know which way they are headed. Boomers have always acted this way. Still the largest generation in the United States has been shifting markets ever since the diaper and baby food industries in the late 1940's (Geoffery 59-64). Construction of elementary facilities exploded for municipal budgetsLos Angeles was spending $1 million a week on new schools in the mid-1960's (Geoffery 59-64). After that happened, the boomer moved on abandoning a huge amount of those facilities. When younger boomers wanted cars, the Mustang and Camaro were considered a phenomenon and as the boomer herd passed so did the sales. Suburban homes in beautiful areas were next since boomers were doing the family thing. Prices on suburban homes exploded in the 80's and as usual; when the boomer left, so did the sales.
The baby boomer generation will have tremendous impacts on health care as they continue to age and experience health issues. The impacts will show a significant financial difference in the very near future than what the impacts look like today for all health care organizations across the country. The baby boomer generation began between 1946 and 1964. Throughout the 18 year time span, over 76.4 million people were born. By 1964, this made up over 40 percent of the total US population. Today, this generation is between 53 and 73 years old and by 2020 there will be one and five people over the age of 65. As this time approaches and this generation becomes Medicare and
The aging of the baby boomers is not just a demographic issue. It has important economic implications. Owen and Griffiths (2010) argue that the baby boomers can best be seen as a generational bulge that occurred between 1946 and 1964. This generational bulge is so large that it drives the economy during each state of the baby boomers lives (p. 76). This suggests that the aging of the baby boomers is a demographic issue with important economic implications.
As the baby boomer generation begins to reach retirement age, there has been much speculation as to what affect they will have on the health care industry. The baby boomer generation is the group of people born between 1946 and 1964. At one point, there were more than 76 million of them, of which 4 million died before 2000. With all this in mind, I will discuss what specific effects they will have now they are getting to that “elderly” stage.
The generation of hard working Americans that innovated our way of life and catapulted us into the twenty first century is aging. This fact alone will lead to skyrocketing medical costs and a compromised lifestyle for those in the Baby Boomer generation. As a result, a large number of diseases will increase, including Alzheimer's. According to The Alzheimer’s Association, “These numbers will escalate rapidly in coming years, as the baby boom generation has begun to reach age 65 and beyond, the age range of greatest risk of Alzheimer's.” A shocking “estimated 10 million baby boomers will develop Alzheimer’s” and “by 2050, an American will develop Alzheimer’s every 33 seconds”
Costa, D. L. (1998). The evolution of retirement: Summary of a research project. The American Economic Review, 88(2), 232-236. Retrieved from https://search.proquest.com/docview/233045640?accountid=41759
As adults enter the stage of later adulthood, many changes will begin to develop for each person. The aging process includes transitioning from work life to retirement, changes to roles, social positions, social policies, determining living accommodations with healthcare needs, and relationships with families and peers. The stage known as the golden years comes with great challenges while adjusting to the many changes in a person’s life. (Zastrow & Kirst-Ashman, 2010). Transition from work to retirement
With the growing rate of the elderly, increasing the need for our services, the growth potential for our business is enormous. As long as we stand by our commitment of a professional company and live up to our own standards, we will surpass the
We all are currently aging. We live in an again paradox. But, it is what we choose to do with our time while we have it that counts the most. As a young adult, and before this class I was very unaware of the importance of planning your retirement as early as possible. There are many things that go into planning for a successful retirement. Such as, but not limited to: Where will I choose to live? What will I do to stay mentally active? Or even, when will I choose to retire. In this paper, I will go over a plethora of aspects for my personal plan for aging.