Branding, Pricing, and Distribution

Ulta Beauty was found in 1990 and has become one of the largest retailer of beauty products throughout the United States. The continued focus on American- brand name products in local salons, department stores, and online has become a major feature of its massive growth through the 2000s and into the 2010s. The promotion of these multiple venues in the marketplace is based on the slogan: “All things beauty, All in one place.” This business model has provided a broad-spectrum marketing platform that utilizes multiple aspects of brick-and-mortar and online sales in the promotion of beauty products in the United States.

RB70, the new perspective, is the organic hair line that has been designed with concerns of hair ingredients and health in mind. The research team is composed of cosmetic chemists, and highly trained trichologists to ensure the best, and safest products are produced. The marketing department will be working with Ashley Webelhuth to establish our brand. In addition, business analysts have been interviewed, a team of business analyst have been organized to move forward. The analyst will bring their expertise from other companies.

The logo is simple and has been created the allow the company to speak for itself. The consumer who is interesting in purchasing the product, will want to research the meaning of the name and therefore I will capitalise on this by creating a website and immediately linking an online store where they are able to purchase the products. The colour of the

Thank you for reaching out and I look forward to hearing more about this hair extension online store and learn how I might be able to help you keep your customers coming back for

All too often, people use products without really paying attention to the ingredients. If a person does some research, he or she would be absolutely amazed at what they put on or in their bodies on a daily basis. If a person researches the side effects of the chemicals in the products they use, they would realize why there is a movement out there to go to more natural products. Some of the most chemical-laden products out there are hair products, such as shampoos and conditioners. There are chemicals in these products that, over time, can do significant damage to hair. Luckily, there are hair products out there that use natural ingredients that do a much better job of keeping hair healthy and they often don't have any of the nasty side effects of the chemicals.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

Clear Vision, Inc.'s core competency is provision of traditional contact lenses. In a bid to satisfy the needs of its increasing range of customers, it has undertaken to focus on creating conventional liquid drop contact lenses. Its customers are transforming from wearing the traditional contact lenses to liquid drop lenses. It intends to use state of the art technology to create liquid lenses. Its opportunities and strengths are based on its competition and the impending expansion into other market territories. Customary contact lenses pose serious competition to liquid drop lenses. This is the most outstanding weakness Clear Vision Inc. has. Price wars are likely to emerge because Vision Inc.'s competitors are more likely to introduce a similar product. Clear Vision Inc. has a loyal customer base this gives them an edge with regard to marketing and promoting liquid drop contact lenses which its competitors do not have. Clear Vision Inc.'s business model allows the consumers of its products to view the new model of lenses as a quality product, personal need, convenient, and reasonably priced. The uniqueness of liquid drop contact lenses gives the company an edge over their competitors that presently provide traditional contact lenses. Besides, Clear Vision Inc. uses state of the art systems with scientific testing and development capabilities. The company's weakness is attributed to inability of the

Nature Care products recognizes the unique expectations from individual consumers and have developed its niche product lines, such as make up, perfume, body deodorant, nail polishing, lipsticks, hair dyes, etc. These products intend to solve customers’ skin problems with the quality to offer specific therapy and cosmetics solutions. With the demands of various consumers Nature Care products main marketing objective is to provide a product range in each niche to fit various customers ' needs.

Advertisements: this is to increase exposure to potential customers about the product range that Nature Care Products sell.

Avon, started its journey in the early 1886 is now the oldest and the largest marketers and manufactures of the beauty products. The advertisements from “Ding dong, Avon Calling” to “Hello Tomorrow” and from “You never looked so good” to the latest one “The Company For Women”, always helped Avon to improve its image and enhance the marketing strategies to serve the purpose. One of the amazing facts about Avon includes that it’s headquarter is situated in USA but major portion of its sales comes from outside North America. Avon has captured a huge market all over the world and its distributing the beauty solutions to almost all

The Point-of-Difference Associations (PODs) for Pantene 3 Minute Miracle Treatment are intended to be product performance, experience and key ingredients (Pantene’s claimed pro-vitamins). Its immediate effect to repair hair damages and to protect the hair’s inner cortex due to styling, heating, or exposure to pollution will be the brand’s attribute associated in the mind of consumers. This is mainly because Pantene 3 Minute Miracle Conditioner contains the highest amount of advanced Terminal Amino-Silicones (TAS) which flattens and smoothen the outer layer or the cuticle cells on the hair surface, thus it improves the hair conditioning and styling experience. It transforms brittle, rigid and damaged hair to touchable, soft, shiny and beautiful hair more effectively than its close competitors. Pantene’s tagline, ‘Hair So Healthy It Shines’ translates and reflects exactly what the brand itself claims or promises to deliver, thus it resides in the minds and hearts of customers as a credible brand that addresses their perceptual hair problems effectively.

Promotion Strategies 1. Explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. (50%)

In society today, everything has a name for it. If the product doesn’t have a well-known name, it goes by name that a well-known product that is similar goes by. Branding has made its impact on society and it’s never going to go away. In this situation, all we can do from here is analyze more and more until we fully understand its presence in society and its effects. Branding has its biggest effects on consumerism, which makes us question consumerisms power in society. Has our society become one big, replicated consumer or can a consumer or even a person still be unique and individual? Branding creates competition amongst companies throughout the world and creates a competition for the consumers. Not only, it also creates issues, creates

Finally the Avon uses global distribution. The company does this to independent representatives who have taken orders from customers they have either communicated with or visited. This helps Avon to cut on cost of manufacturing excess goods which will not have an order.

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to