Breeder's Own Pet Foods Case Summary

In January of 2009, First in Show Pet Foods, Inc. executive decided to meet with representatives of Marketing Momentum Unlimited, a marketing and advertising consulting firm. The purpose of this meeting was to introduce a program for First in Show’s entry into the retail brand of dog food in the Boston, Massachusetts, metropolitan area (Kerin & Peterson, 2009).

With my business I would like to be partnered with the major pet food companies such as Pedigree and Blue Buffalo. My company will be based in Texas and my initial target market will be the east coast of the Unite States. 68% of all homes in the United States own a pet since this number is so high the demand for my product is high. The main goal of my company is to eventually have my product in every home where there is a pet. I will start advertising my product locally with a magazine called the Albemarle Tradewinds magazine. Once I have advertised with them I will start targeting the east coast. I will begin filming commercials and then I will construct an online website that provides 24/7 customer service. I want to have my product featured on amazon as many people in the modern society purchase items online. Another one of the main goals of this company is to eventually have my product made by pedigree with the pedigree label on the dispenser. I want to eventually offer worldwide shipping. My next target market will be New Mexico after some research I concluded that 65% of homes in New Mexico own a pet. I would like my product in major pet store chains such as PetSmart, PetSense, and PetCo. I also want The Eco Feeder in other popular stores such as Wal-Mart and Target. My product will be conveniently priced at 200 dollars. Since my product is an all in one product that is a very reasonable price based off the current

• The dog food industry can benefit from the absence of a completely frozen dog food market in the Boston metropolitan area.

The following SWOT Analysis ledger is for First in Show Pet Foods Inc., new frozen dog food product “Show Circuit”. It displays the Internal and External factors that will affect “Show Circuits” introduction to the pet food market.   Although “Show Circuit” will need to reshape its prospective target markets views on conventional dog food, it has a researched and proven formula that will provide an improvement in dogs’ coat shine. With the current market trend projecting an increase in dog food sales, the high production cost of “Show Circuit” will not be a strong external threat.   With a good media strategy, store positioning, a creative market introduction, “Show

A large number of the pet food companies are going a step further. They are making specialized premium dog food. For example, Colgate/Palmolive is manufacturing a dog food for dogs that are overweight. Purina has a website online that allows pet owners to go there and create their own dog food blends. Some manufacturers are even producing premium dog food that mimics the foods consumed by the pet owners. Statistics show that the new ideas

The dog food market is enormous – a $5.6 Billion dollar market. However, this is a mass market, and

Del Monte Foods Company (DLM or ‘the company’) is one of US 's largest producers, distributors and marketers of premium quality, branded pet products and food products for the retail market. It is the world’s sixth largest manufacturer of preserved food, and the leading producer of both preserved fruit and preserved tomatoes . Its pet products segment includes brands like Meow Mix, Kibbles n Bits, Milk-Bone, 9Lives, Pup-Peroni, Gravy Train, Nature 's Recipe, Canine Carry Outs, and Milo 's Kitchen, while its food products segment includes brands like Contadina, S&W, and College Inn. It sells these products to the retail markets via grocery chains, club stores, supercenters and mass

There are many reasons that motivate consumers to buy organic food. Research shows that consumers want to be safe from the food risk because they believe food risk has an effect on human health, the environment, the economy, animal health, and future generations. Thus, consumers prefer to buy organic food because it carry less risk as what they believe.

Today's pet industry is doing very well. Pet Market has been a specialty retailer for the last 10 years. Our current product line includes large and small breed dogs, pet food, supplies, grooming products, toys, and vitamins. Changes in the external environment called for Pet Market to develop a new marketing strategy. Pet Market conducted a SWOT analysis and performed quantitative research to identify areas of opportunity. The results helped us decide on these strategic changes: 1) eliminate large breed dog inventory (only sell small breed dogs), 2) develop new products (pet gift baskets), and 3) add delivery services.

Organic food promotes a healthy way to live along with improving one?s overall health. This commitment in changing lifestyle has an alternative name known as alternative farming. This movement began to improve the lives of rule farming communities. To eventually conserve natural resources such as soil and water in that area. The term organic farming tries to follow the practices of not using pesticides to begin the process to transfer conventional fields into organic it takes approximately three years. There is a common myth that organic food is healthier and lacks the toxicity of conventional foods. All there is no proof regardless of higher cost many prefer organic due to better tasting

As the dog food market grows, competition also grows for Pedigree. This is because many competitors and some unsatisfied customers will constantly try to ruin Pedigrees image in the public eye. Subsequently this pushes Pedigree to use PR techniques in order to help the company sustain a strong position in the market and help maintain a good growing image and reputation. In

All over the world people are making the switch to organic because it is a better choice for one’s health. Some people may not even know what organic grown food is. Organic is a substance that is grown and not treated with any

Gardner Distributing Company purchases, sells, and distributes Iams premium pet food products (68 percent of sales), pet supplies (14 percent of sales), and lawn and garden supplies (18 percent of sales). The management team has developed a purpose, mission, and objectives; but the strategies of the firm are not clear. Defining the firm 's strategies will require an understanding of the business and the two industries in which the firm operates. It will also require a synthesis of the manager 's dialogue on the strategic options of the business. To find out how a strong strategic plan for this company will look like let’s do the SWOT analysis and illustrate all the sides of the business.

The companies that produce food for the animals in our lives are about as diverse and complex as the species we have domesticized. Some produce feed for livestock, others produce food for puppies and kittens, and a few produce specialized prescription diets for pets. A hypothetical business that I may one day be involved in is producing prescription diets for household pets. The name of my business is Folchert’s Foods for Friends. It would be located outside of Sioux City, Iowa and offered at veterinary clinics throughout neighboring states. The idea of a local production site creates a connection between the customers and producers, along with keeping shipping costs down to keep the price of the product down. Folchert’s Foods will be a well-researched producer of healthy pet food that owners will buy to keep their pets living longer with less medical complications.

Our company has a group of smart, ambitious, customer oriented and talented people with deep-rooted ardor for pets. The professionals understand the pet needs very well and accordingly manufacture the Pet Food Products and Accessories. The team encompasses: