Btec Lever 3 in Customer Service Essay

To have a successful marketing strategy we will look at our competitors and see how it works for them and see if there are ways to improve it to benefit us. We need to see where their weakness lies and try not to follow the same pattern. There are many ways to advertise and promote our business such as:

Customer service must satisfy the needs of the customers to ensure a service companies’ quality is maintained.

9) Explain how to deal with different customer behaviours and personalities to achieve customer satisfaction.

customers directly and to small companies through a agents or distributors. In the future to sell and to service large customers

Every business has a mission to be able to achieve great customer satisfaction and generate

Nothing is more important than the satisfaction of the customer, without them, we would not be here.

I have always believed customers are the focal point of any business. I found that having satisfied customers does not mean you are doing a good job. It may mean the customers are satisfied because their expectations are so low and there is no one else doing any better. Having

Advertisements: this is a common way of advertising that has many forms. It could be billboards, magazine posters in magazines or newspapers to mention a few.

As you work through the plan, conduct the appropriate research and planning for your business to ensure your plan results in effective marketing.

When customers purchase goods or services they have a certain level of expectation, only when that expectation has been satisfied; customers can truly experience great customer service (The Institute of Customer Service, 2016). Having the ability to identify customer expectations is an ‘ever-evolving process’, however through customer feedback CBW are able to understand when customer expectations have not been met this impacts customer service. Meeting customer expectations results in the following benefits to businesses:

A satisfied customer stays with a company longer, spends more and may deepen the relationship. For example a happy credit card customer may enlist the company’s financial services and later take travel insurance.

What I have come to realize is that more often than not companies and people spend too much time talking and not enough time listening… listening to what customers truly need or want. Unfortunately, as a result, products and services provided have no real benefit or use to customers. As “everything culminates in the customer experience” it is imperative for businesses to produce or provide products or services their customers want (Rustogi, 2015). In addition, businesses need to be aware of the perceived benefits their products or services offer so they can drive those benefits through in all of their marketing, advertising, and promotional efforts.

Customer Service is key for a business to flourish to their full potential. Allowing the company to grow into a viable, strong and confident one that grows through word of mouth and constructive product that is

Advertising is a such paid formation without personal presentation to promote particular product or service within a certain social media (Radio, TV, magazine, and so forth). Likewise, advertising is an effective way to inform customers geographically broadcasted with a comparatively minimal expense (Perreault, Cannon & McCarthy, 2015). An excellence

To overcome these obstacles, popularizing the product is the technique to adopt. But how to do it? Well-planned sales and marketing strategies can help companies grow. It is important that each leader implements different marketing techniques to succeed.