Btec National Diploma in Business Introduction to Marketing Pass One

The Scope of Activity - Tesco is an international business, but their first supermarket was not until 1958 in Essex where they only sold

Tesco is a multinational retailer which sells groceries and general merchandise. General merchandise is a term used in retail in reference to good that are being sold and not limited to a particular category. Tesco was founded 1919 by Jack Cohen. The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E. Stock well and combined those initials with the first two letters of his surname, and the first Tesco store opened in 1929 in Burnt Oak, Middlesex. His business expanded rapidly, and by 1939 he had over 100 Tesco stores across the country.

Tesco have been around from 1919 and has continued to grow and to expand ever since and is now a recognised brand nationally around the UK. Tesco was founded by Jack Cohen it originally started out with him behind a stall. The First Tesco store which opened was in 1929 in Burnt Oak in Middlesex. This expanded and became bigger by 1939 which led to over 100 Tesco stores across the country. Around the world there are 6,784 stores and Tesco have more than 500,000 employees all around the world which I am one of. From the 1990s Tesco’s became an international business of more than 3,200 stores. Tesco’s have become global white stores over 12 countries.

Tesco is in the Private sector and its purpose is to make a profit by selling groceries and other home goods to people. Their shops are located all around the UK however it also has stores in 14 countries across Asia, Europe and North America. It was originally a national business from 1919 until 1992 when it opened its first store abroad in Poland.

Tesco was founded in 1919 by Jack Cohen from a market stall in London east end . Over the years tesco business has grown and they are now operating in 12 countries around the world, they employ over 530,000 people also serve ten millions customers every week .

Loblaw Companies Limited was incorporated in 1956 and owned by George Weston Limited. In 1919, Loblaw Groceterias opened its first groceries store that featured with its new self serve concept in Toronto. Through its good quality goods and lower prices, the company is able to expand its grocery chain to more than 70 stores solely in Ontario within a decade. In 1956, Loblaw Companies Limited was incorporated and acquired Loblaw Groceterias in Ontario. In 2009, Loblaw continued its success and acquired T&T Supermarket and acquired

Barney Kroger founded Kroger in the year 1883. He took his life savings and opened a grocery store up in downtown

Tesco is one of the leading food retailers within the UK retail industry and is one of the largest food retailers in the world with its headquarters based in Chechens United Kingdom In 1919 Jack Cohen the founder of Tesco started selling groceries from his market stall in the East End of London. In 1929 the first Tesco store was opened by Mr Cohen in North London. The business has continued to grow and Tesco now operate in 12 different counties, employ more than 500,000 staff and cater for over 75 million shopping trips every week (http://www.tescoplc.com).

From 1864 Oxford Street in London opened the first store date, John Lewis department store has 150 years of history, so far business is booming and it has

Tesco was founded in 1919 and launched its first store in Edgware, London, UK in 1929, however, over the decades it has evolved to become the market leader within the UK food retail segment.

Waitrose first appeared by Arthur Rose, Wallace Waite and David Taylor when they opened their first little grocery shop in 1904. The business was success as they were selling range of grocery products. The business had a high standards and keen pricing to ensure that the business grew. After 2 years Taylor left the business leaving Waite and Rose who formed Waitrose Ltd in 1908. After few years Waitrose expanded their location around Acton area. By 1937 Waite was looking for someone to took over the

Tesco has started its journey in 1919. Jack Cohen, the founder of Tesco used to sell groceries by collecting it from a stall situated at East End of London. Later on in 1929 Jack Cohen opened a shop named Tesco located at Burnt Oak North London. Slowly Tesco started to earn recognition all over England. By 1990 Tesco started to open more shops all over UK in order to become the biggest grocer shop in UK by beating Sainsbury. In 2000, Tesco expanded its market by introducing various other products which included electrical, personal finance, clothing, car insurance, home health, dental plans, and telecom. At present Tesco is operating in 13 countries and hopes to expand its market by operating in more countries. Tesco has become the largest retail store in Britain on the basis of both domestic market share and global sales.

Lloyds Bank was founded in 1765 in Birmingham , the bank then prolonged during the 19th and 20th century and invaded smaller bank companies. In the mid 90 's it combined with the Trustee Savings Bank and traded as Lloyds TSB Bank plc

| * Tesco launches its Organic range * Computers for Schools is launched * The first Tesco Metro store opens at Covent Garden, London * ‘Every Little Helps’ is launched

. Tesco has been recognized as a top brand because it has learned how to effectively satisfy consumer needs while adopting new techniques in their stores giving them a competitive advantage over their competition. In the beginning Tesco founder Cohen started as a small stall owner and quickly rose and was operating in 100 stores by 1939. In mid-1930’s Cohen traveled to the US and encountered the self-service system implemented in the US stores and by 1947 he had implemented the same system in many of his smaller Tesco stores. The self-service system was successful and helped to gain more costumers to Tesco and its brand. Tesco continued to grow and added a variety of stores including Tesco Metro, Tesco Express, Tesco Superstore, Tesco Extra and Tesco Home plus. These different stores were individually created to reach the needs of a specific consumer demographic. Some of the stores were created to satisfy the needs of consumers that lived in urban locations while other stores were mainly focused on satisfying inner city consumer needs. Tesco has also been successful because they have been able to expand internationally while still reaching different consumer needs. Tesco realized that there was a need for grocery retailers in Eastern Europe and Asia. Tesco purchased and established ownership of 51% of 23 chain in Hungary which made Tesco the country’s second largest retailer and continued to purchase many stores totaling 949 in 13 countries, including 370 superstores by