Buffalo Wild Wings: Situational Analysis Buffalo Wild Wings: Situational Analysis Background Buffalo Wild Wings (BWW) is a well-known restaurant chain in the U.S. that was founded in 1982 by Jim Disbrow and Scott Lowery (Whitfield, 2012). Located in 47 US states, BWW has more than 800 outlets, more than half of which are franchising (Stern, 2012). In 2010 the company opened its subsidiary in Canada. Total company’s assets have approximately $500 million (Stern, 2012). BWW restaurants specialize in chicken wings under unique sauces. The outlets also have sport bars with large menus including various salads, burgers and appetizers. For the visitors, in the restaurants big TV screens have been installed to allow everyone watch popular …show more content…
The restaurant commits itself to franchisees and stakeholders in helping to achieve superior financial results and sustainable performance and development opportunities. Thus, the corporate mission and its core values are instrumental to the company’s success. Industry Analysis The industry is made up of full service restaurants, which provide take out and entertainment services along with food services (Southward, 2013). The food service industry is extremely competitive, in which BWW is constantly increasing and improving its brand image, recognition and loyalty. The actual major industry concerns are rising food and labor costs. Rising costs have forced restaurant chains to increase prices for meals. In the recent years, BWW restaurants are affected by the economic downfall (Southward, 2013). People began eating out less as a whole and restaurants have had to use new techniques and solutions to draw more guests. BWW is undertaking various steps to fight the economic crisis. For instance, twice a week they have specials on two types of chicken wings: traditional and boneless ones at fifty percent off. This tool has been an effective in attracting more guests. The company is also utilizing such measures as distribution of coupons with $5 discount or a coupon for 6 free wings in BWW (Buffalo Wild Wings Marketing Plan, n.d.). Additionally, to entertain their guests and make their visit to the restaurant more enjoyable, BWW is using modern technology. It
Chicken! Chicken! Chicken! Southerners are crazy about it! Chicken is an iconic meal, from grandma 's kitchen to fast food restaurants. Sometimes grandma 's home cooked chicken is not always readily available, so what is the next best option? This is my review of two very popular fast food chains, the main item on each menu is none other than chicken. These two restaurants go by the name Chick-fil-A and Zaxby 's. Chick-fil-A has a bit of an interesting story, with the franchise being very comfortable with the Christian faith. Because of this, all locations are closed on Sundays and holidays. Information from their website shows that Chick-fil-A cares for its community and is involved in several fundraisers for churches and schools. Zaxby 's observes normal hours and does not really take part in community events. I visited the Chick-fil-A over on Harris Lane in Bessemer, Alabama at around noon. This Chick-fil-A just opened a few years back and has been very popular since. On a different occasion, I visited the Zaxby 's just a few miles down the road from Chick-fil- A, located on Academy Drive. The website describes Zaxby 's as a “chain eatery serving up fried chicken fingers, wings, sandwiches, and other American comfort eats”. These two competitors offer very similar menu options, but completely different environments. Although Chick-fil-A has better customer service, Zaxby 's has tastier food and an overall better ambiance.
The first choice of business is the franchise. In a franchise, legal binding agreement is entered into between two firms, the franchisor (the product or service owner) and the franchisee (the firm to market the product or service in a particular location). The franchisee pays a certain sum of money for the right to market this product” (Rubin, 1978, p.224). The franchising is more prevalent in the restaurant industry (Hoffman & Preble, 2003). The two distinct features of this business type include; first, in order to notable service components should
This paper explores the mission, vision, values and principles of Chipotle Mexican Grill that guide them in the restaurant industry. Their key mission, vision, and values revolve around providing food with integrity and changing the way people think about and eat fast food. Chipotle’s principles include sticking to the basics of a simple menu and uncomplicated, interactive employee roles.
By doing this, consumer demand will go up because Arby’s consumer demographic is very similar to BWW’s and as a result, a customer who orders a fast food sandwich from Arby’s is very likely to take that sandwich and go to BWW, buy a drink and watch the game. Arby’s CEO Paul Brown believes a lot of Arby’s customers looking for a quick bite are also Buffalo Wild Wings patrons when they want to watch sports and have a
Jim Disbrow and Scott Lowery opened up their first Buffalo Wild Wings near the campus of The Ohio State University. However, at the time, the restaurant is known as “Buffalo Wild Wings & Weck” (Weck is in referred to a type of sandwich roll that was originally used for the restaurant’s sandwich offerings). Within the next twelve years, the two entrepreneurs grew the restaurant chain to thirty-five restaurants. Unfortunately through rapid expansion the restaurant chain was exposing itself to potential bankruptcy-inducing debt. In order to gain financial stability, in 1994, Sally Smith because the Chief Financial Officer of Buffalo Wild Wings, two years later, she became the Chief Executive Officer of the restaurant chain. Under Smith’s leadership, Buffalo Wild Wings avoided financial pitfall of bankruptcy. According to their corporate website, in effort to target a larger audience and build their brand, Buffalo Wild Wings removed the “Grill & Bar” from its name in 2012.
Buffalo Wild Wings first opened their doors in 1982 with one restaurant in Columbus, Ohio and has grown into a popular, mainstream restaurant with a store in every state in the United States. They have even begun to open up stores around the world. Their slogan is “Wings. Beer. Sports.” This restaurant prides itself on being the ultimate place to gather with friends to grab some excellent wings, drink one of their many beers on tap, and watch sports. (About Buffalo Wild Wings. (n.d.).)
By having the ability to overcome and persevere during its initial hardships, Buffalo Wild Wings has grown from a small start-up restaurant in Columbus, Ohio, to now one of the most recognizable restaurant chains in the United States. By adhering to its “WOW” mission statement and placing an importance to its customers, shareholders and local communities, Buffalo Wild Wings is expanding into the global market. Through thorough examination of its strengths and weaknesses and the ability to adapt to and making changes, Buffalo Wild Wings was able to avoid bankruptcy and now is experiencing growth in its operation as
In 1982, Jim Disbrow and Scott Lowery opened up their first restaurant and called it “Buffalo Wild Wings & Weck” near the campus of The Ohio State University. The two entrepreneurs grew the restaurant to thirty-five restaurants over the next twelve years. Unfortunately, the cost of the growth was potentially bankruptcy-inducing debt. In 1994, Sally Smith became Chief Financial Officer and two years later became Chief Executive Officer. Under Smith’s leadership, Buffalo Wild Wings escaped the throngs of debt and prospered for almost a decade before going public in 2003. In an effort to target a larger audience and build their brand, Buffalo Wild Wings revamped its restaurant in 2012. This meant removing “Grill & Bar” from its name in addition to a refreshed logo and redesigned restaurant (Buffalowildwings.com). Today, Buffalo Wild Wings is the premier sports-bar in America for sports fans, but also a great option for families eating out. This paper will analyze current remote and external environments that shape the business strategies that have led, and should lead to another decade of excellence.
This report will analyze the financial performance of Buffalo Wild Wings (BWLD) with respect to its competitors during the years 2014 and 2015. It will also intend to provide actionable proposals for BWLD’s future development. An in-depth financial analysis will be done in order to decide which company has the best performance.
Mix together the cream cheese, sour cream, hot sauce, blue cheese, and white wine vinegar until the mixture is smooth. Add in the chicken.
CONTENTS Heading Page Executive Summary 3 Introduction 5 The Wendy?s Edge 5 Menu Unlimited? 6 Driving Ahead 7 Dollars and Sense ? The Cost of Chili 8 (i) Out of Pocket Basis 8 (ii) Full Cost Basis 10 (iii) The Real Cost 11 The Case For Chili 12 What Could Have Been 13 Looking Ahead 14 Conclusion 16 Appendix A 17 Appendix B 19 Appendix C 21 Executive Summary David Thomas founded Wendy?s in 1969 as a fast-food outlet providing quality food and quick service at reasonable prices. Since then Wendy?s has grown rapidly. The issue of dropping chili, one of the four items from the original menu, arose in 1994 when management began to examine cost and profitability issues more closely. Our analysis reveals that chili should continue to be served,
What brings people back to Buffalo Wild Wing is the delicious food. Sixteen signature sauces, which are top secret, range from delicately mild to extremely hot. Most of the people who have challenged themselves to try ‘Blazin’ sauce claim that it can be inedible since the insane spiciness burns the tongue and prevents it from tasting flavors. Alternatively, being one the most preferred sauces, ‘Asian Zing’, which is made from chili pepper, soy, and ginger, has a good balance of seasons such as strong spiciness, moderate sweetness, and, actually, a little sourness. Beside mouthwatering sauces, well-cooked chicken plays an important role on the impact of creating the company’s brand. Though they are smaller than those of Popeyes, warm and tender wings covered by finger-licking liquid are worth every bite. If the soft fried skin of traditional ones does not satisfy the taste, the coming of sweet-smelling smoke after shredding the pure white meat of the boneless ones will definitely do well that job. By serving superb dish to customers,
Wings of Fire has been a staple in the community of Buffalo, New York since the very beginning by bringing together students from the university and locals to enjoy wings that are purchased close-by and seasoned with your special recipe. The success of your establishment was no surprise but now there are more establishments that have begun to find footing in Oxford which continues to grow and expand. Since there are more options to choose where to dine, Wings of Fire has been suffering from this competition. Some of the establishments are offering sales ploys such as “30 minutes or it’s free” which are causing customers that used to frequent Wings of Fire or new customers to go there. Many of the other restaurants also provide both carry-out,
However, I think their franchisees are also important for the company, since they have contribute for selling products, and having a strong relationship with their franchisees should be the other mission.
The eating out trend has been growing day by day as more and more people prefer to eat out rather than cook at home. This shows that the consumers are very much interested in socializing and having a good with friends in cafes, restaurants or even fast food chains. In this day and age there is an increasing demand for convenience and time saving and this has led to an increase in the food service industry.