preview

Bus 599 Assignment 2

Decent Essays

1. Analyze Federal Express’s value creation frontier, and determine which of the four building blocks of competitive advantage the company needs in order to continue to maintain above-average profitability. Provide a rationale to support the response.
According to study of Hill and Jones (2013), value creation frontier refers to the maximum amount of value that the products of different companies within an industry can provide to customers at any one time using the different business models. To reach the value creation frontier, the company must pursue one or more of the four building blocks of competitive advantage, which are innovation, quality, customer responsiveness and efficiency. The concept provide four basic ways to …show more content…

FedEx created overnight delivery service and second-day delivery service in order to satisfy customers’ need in a way that its competitors cannot. Both services guaranteed delivery time to every customer, they willing to pay the premium price. In this case, customers self-select the option based on their preferences, depending on the relative values of prices or their situational needs. If there is an urgent package, the customer can select overnight service. However, a second-day delivery is a cheaper choice for customers if they do not need to send the package right away. However, these services are still not much different from its rival such as UPS or DHL. FedEx has to add capacity control strategy, which allows it to maintain its revenue.
When supply on the market is over demand, it creates excess capacity, which reduce price of product in the industry. According to study of Hill and Jones (2013), Capacity control is non-price competition helps mature industries avoid the cutthroat price cutting that reduces company and industry level of profitability. Excess capacity may causes by a shortfall in demand, as when economic recession lowers the demand for air delivery service. Another factor that cause excess capacity is technology development. Excess capacity occurs because the new technology can produce more than the old one, which creates substitute products.

Get Access