Business Capstone : Samsung Company

For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our flagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media (Samsung Official Website).

In its early growth period Samsung adopts the strategic of a “budget” brand producer in most consumer electronics markets as it could not compete with high technological products and better quality consumer’s item

As we begin to strategically plan for our business, it is important for us to take a deep dive into our competitive environment to understand where we are strong competitively and where we are weak competitively. An analysis of the forces driving industry competition using M.E. Porter’s Five Forces Model will assist us in determining where the power lies in a business situation as we begin to plan. We must understand how they work in our industry and how they affect our particular situation. Whatever the collective strength of these forces is, our job as the strategists of the organization is to

This study seeks to examine the market structure and strategy of Samsung Company analyzing its micro-environmental level as well as SWOT analysis. In this regard, it is worth pointing out that Samsung is a well-established company. It manufactures different electronics products including home appliances and smartphones. It has been on the market since 1969. Its electronics division has 169 subsidiaries and affiliates, which are divided into three to include Consumer Electronics, Information Technology & Mobile Communications, and Device Solutions division (Samsung 2016, 2). In this precept, consumer Electronics focuses on advanced technology, exclusive design and significant offers for presenting new products such as TV, Refrigerator, Air Conditioner, and Medical equipment among other products. Information Technology & Mobile Communications division, on the other hand, produces mobile handset and customer friendly communication products. The Device Solutions in the same dictum division focuses on display pane and semiconductor products. The company has grown globally, and establishes outlets in different parts of the world, including the U.K.

Samsung is a company that has been very successful in implementing the change they needed. They followed a step-by-step approach looking into internal and external factors that could affect it. Samsung did a great job identifying the external factors by knowing their competitors, the market requirements, and the global economy. Based on this, internal changes were triggered to achieve their strategy and goals. The success in the company was a clear outcome of the well managed change process.

Samsung, Name that people often heard, the business conglomerate that help the advancement of technology to the current day, their product can be found almost everywhere, home, street, offices, schools, it also can be found inside some peoples pocket. According to the recent report by Kristin Stoller (2017) Samsung has achieved 2nd in “The World's Largest Tech Companies 2017” surpassed by their technology rivals Apple. However, Samsung did not get their ‘Business conglomerate’ title from Information technology, in fact they started as trading company with a budget of 30.000 KRW up to now, they currently know with their huge role in the mobile phone race with their rival Apple. Their growth is proving of successful marketing strategy that leads them to become a business tycoon.

Samsung is growing at an incredible speed. It proved by time that it is a global leader in technology. To compete and win in the markets globally, they focus on how to attract the best talented persons and how to provide them a corporate culture so that each of them can surpass. Through unprecedented, well-founded products and services; skilled gifted people; a responsible procedure to business and global citizenship; and cooperation with their partners and customers, Samsung is taking the world to unbelievable new directions. One of their beliefs is that when life and technology strike and collide, you'll definitely find a great story. Samsung's philosophy is based mainly on their strong purpose for growth and permanent innovation. Samsung looks for cooperative and creative visionaries to run their companies. By attracting skillful managers and evolving their organization’s culture to support them, they encourage innovative ideas that progress technology, produce new products and improve or upgrade their customers’ everyday lives.

Samsung desires to be the leader in technological development and standardization in the global networks. In their DS Division they want to be produce differentiated products and to maintain their number one position. With it’s success in the electronics business, Samsung has been recognized globally as an industry leader in technology and now ranks as a top 10 global brand. Also, in 2014, Samsung had the opportunity to be by Intrabrand’s “Best Global Brands 2014” report as number seven.

Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with their impressive financial performance. The astonishing part of their achievement is mostly guided by internal management capability, positive aligned culture and belief system that empowering human capital is the foundation in building and

The Competitive rivalry was their strong force, bargaining power of buyers or customers, bargaining power of suppliers and the threat of substitutes was their moderate force and the last threat of new entrants or new entry was their weak force. After gathering the information Ford result of the Five Forces analysis shows that competitive rivalry is the most representative issue for their business. For long-term growth in the automotive industry environment, Ford must prioritize strategic keys to a flourish advantage over their competitors. Ford knows their tough competition will bring high aggressiveness of their firms, and high exit barriers. (Grundy, 2010)

1. Established in the year 1938, Samsung is individual of the business heads in a multitude of commerce’s from power production from side to side to smart phones .Each of their industry parts adhere to the equal idea of becoming the preferred dealer of goods as well as services to their users, other than the ways applied to get this vision are modified to suit the particular market centre, consequently demonstrating the compliance of the corporation. The main players are Apple, as well as also Samsung with well in excess of fifty percent market share. Samsung Company has gets these amazing outcomes due to its accomplishment in the mobile industry, which contributed additional than two-thirds of its working income. Somebody following Samsung, conversely, should not fail to notice its other industries. In Samsung 's company non-mobile industries, the corporation holds a most important position in solid companies as well as has again and again bigger its year-over-year working income for the last numerous quarters. Generally of the modernism for the Samsung goods shared the equal core plan. Samsung flexible creation line proficient them to appear those ideas to finish goods with minimal price happened. For all latest invention as well as modernism, Samsung does not require setting up a latest service. The outcomes, higher yield beside the price of the construction. Lower price of productions permitted Samsung to recommend attractive as well as spirited price for the purchaser.

(Exhibit 1 shows the growth in revenues and profits between 1997 and 2002.) By 2003, Samsung was the most widely held stock among all emerging market companies due in part to relatively transparent disclosure practices. Over half of Samsung shares were held outside Korea, and the stock price had increased tenfold between 1997 and 2002. The company had a market capitalization of $41 billion in 2002, making it the largest Asian electronics company by this measure. SEC Chairman Kun Hee Lee led the transformation. In 1993, Lee launched the “new management initiative,” which set out to remake Samsung as a global business leader. It was the changes that followed from this initiative that saved the company during the Asian financial crisis and streamlined the company into a profitable enterprise. Throughout the 1990s, Lee demanded the rethinking of key fundamentals and set the stage for long-term commitment to investment in innovative, premium products and brand value. Following the chairman’s new management initiative and the appointment of Yun Jong Yong as vice chairman in 1997, the company pursued a bold combination of strategies, many of which seemingly contradicted conventional wisdom.

Samsung is a most important provider of buyer Electronics, IT as well as many of the Telecom goods in the market. Samsung start processes in many countries, and also Samsung today houses services for Colour Televisions (counting 3D, and also Samsung LED and Samsung LCD TVs), and also the Samsung Mobile Phones, Samsung Refrigerators, and the Samsung Washing Machines along with Samsung Split Air Conditioners groups. The company commenced processes of its next state-of-the-art industrialized. (samsung, 2014)

Samsung is a Seoul-based electronics company that deals with television sets, cameras, personal computer items, print solutions, cell phones, home appliances and other accessories. Having been started in 1938 as a Korean export business, it has grown to be one of the leading multinationals. The multinational company’s vision is to "Inspire the World, Create the Future." (Samsung, 2013). The company’s philosophy is “to devote our talent and technology to creating superior products and services that contribute to a better global society” while its core values are people, change, excellence, co-prosperity and integrity. The company

In my conclusion, I would like to emphasize that SAMSUNG has a quite distinctive way to carry on its business. From the part of visible aspects, it has a different way to build up its image by emphasizing the blue color, while other competitors such as SONY and APPLE focus on the shape of logos to do the same thing. From another aspect of organizational culture, the invisible aspects, we can find its effort to be adjusting well to a society where the organization affects. It tries to contribute its profit to the society by offering an educational service, a welfare service and even some public performances and so on. Although, it has been obvious that such a large co-operation company like SAMSUNG has a responsibility to contribute its profit to make the society better, SAMSUNG`s profit contribution policy is very well-organized so, it can be a very own aspect that SAMSUNG has. Lastly, its managerial structure has an incredibly unique way to communicate to each other and get a new idea from people. It has a very strict hierarchical structure that is carried out by people in the organization all the time, but