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Business Ethics Case Study: Greyston Enterprise

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Case Study: Greyston Enterprise
Organizations have different approaches to setting and achieving their goals. For instance, Greyston is an organization that is grounded in a philosophy of bettering the living conditions in the community. The philosophy has made the organization popular and able to achieve its strategic goals and objectives. One of the primary goals of Greyston is to provide employment opportunities to the locals as this is considered as the best way to help the members of the society out of poverty. Greyston Bakery was therefore opened in 1982 to give the hard to employ a chance of getting a source of income. The founder, Roshi Bernie Glassman, had recognized the need to offer employment opportunities to the society irrespective …show more content…

Additionally, the company founded the Greyston Child Care Center in an attempt of trying to ensure that all workers report on time and reduce some barriers that would interfere with their work performance. Unlike other organizations, Greyston has core values that it sticks to and describes what is important to it. The values are long term in nature as they do not vary depending on circumstances or situations or persons as they are incorporated into the company’s culture. The initial value of the company is selling organic and natural products of high quality. The company appreciates the contributions that organic products have to the health of consumers and gives it a priority by ensuring that it sells only products that are of high value to meet the needs of the customers (Greyston, 2015). Additionally, it strives to achieve the recommended industrial quality standards and has set a goal of producing high-quality products, not for gaining a broad market share, but primarily taking the interests of the health of their customers and the general community into consideration. The enterprise defines quality by a close evaluation of the products freshness, nutritive value, taste, and safety …show more content…

This theory of Herzberg has been applied by the management of Greyston to ensure that the employees are motivated to increase their productivity. The motivating factors that the enterprise uses include recognition and encouraging them to work as a team. The company has also incorporated team member excellence and happiness as a strategy for ensuring that the workers are motivated to work towards the achievement of organizational objectives. The hiring process is also unique in some way. For instance, the enterprise does not consider one's educational qualifications or social status during the recruitment process. Additionally, Greyston applies David McClelland’s needs theory of motivation. The organization achieves the needs of its workers by providing them with social services such as health and housing facilities (Leflar & Siegel, 2013). McClelland’s needs can be classified as achievement, power, or affiliation. Additionally, the management encourages teamwork and timely achievement of results. Their effectiveness and motivation can be achieved by meeting these needs, and the enterprise has incorporated them into its strategic planning

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