Business and Social Media Essay

One of the key roles of social media from a marketing perspective is the development of a client based platform. It is becoming an increasingly important part of any business’s marketing. Businesses can utilize existing online platforms to build networks of current and potential clients. By being active online allows businesses to connect with their customers in innovative ways to become a trusted source of information and convey the passion they have for their industry.

It is interesting how social media today is influencing the marketing role of many companies and how it’s playing a big role in their success. The more the company advertises on social media, the

We live in the digital age. The world has been made smaller and smaller through the use of the World Wide Web. Information and communication are far more accessible than ever before and studies have made it evident. ?Pew Research Center, a nonpartisan fact tank, studied the Internet access of Americans over a 15-year period, from 2000 to 2015. The study found that approximately 84% of Americans use the Internet now, compared to just 52% in the year 2000.? (The Future of Immigration Law Practice, 2016). It is no wonder that marketing trends have been moving towards online marketing strategies.

| First, marketers must realize that they often do not control the content on social media sites. Second, the ability to share experiences quickly and with such large number of people amplifies the impact of word of mouth in a way that can eventually affect a company's bottom line. Third, social media allow marketers to listen. It is no longer one way communication. Marketers now can actually have conversation with customers and get feedbacks. Fourth, social media also provide more sophisticated methods of measuring how marketers meet and interact with consumers than

Online marketing is cheaper than traditional, and own website, newsletter and AdWords campaign will reach out to more customers.

The evolution of online communication methods and development of social networks has transformed the operations and communications of many businesses. As the various social networking sites have continued to attract millions of users, social networking provides numerous benefits to businesses. Griffith (2011) states that users of social media are totally at ease to develop communities with common interests that help them to stay up-to-date through access to necessary information. Therefore, many companies and businesses have started to tap into social-media smarts to transform their advertising and communication strategies.

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

As a result, many business organizations which are already exixting as well as startups are capitalizing heavily on social media in the establishment of market segments and growing their businesses. Social media has also transformed business communication in corporate practices with feedback being real time thereby enhancing handling consumer needs.

Social media is capable of connecting a brand with its consumers and discover how they are being perceived, it also has the power to change perceptions and identify the key people within the business network. The unique feature of social media is that it can provide corporations and businesses solutions developed through operating with consumers and stakeholders. Basically, social media serves as a visible connection to one’s corporation and its stakeholders, consumers, suppliers, etc, who each have a defined role within the system to filter and regulate information. As mentioned earlier, the influence of social media is spreading in a proliferative pace that has resulted to an essential transformation in society, technology and business customs.

Offline marketing will set the stage for their online marketing. For example, the billboards and TV spots that will engage the initial audience will have more info that leads to online platforms. In that way you gain more followers online.

The use of social media has a very wide variety of advantages and disadvantages for companies. In essence it’s an extremely cheap way to reach consumers, and help them develop a brand perception. Companies can use it to hit a wide audience, and show them about a new product, or deal going on. They can also use social media to develop conversations with their consumers. This can positively shape thoughts and ideas about the brand. Also companies can use analytic services figure out the demographics of who is interested in their

The purpose of this report is to show that even though some state that Social Media has fallen short of their expectations, it is actually good for business, given that it enhances the visibility of their brand and helps businesses stay connected to potential customers.

Majority of our competitors have an account in social media such as Facebook, Twitter, Instagram because it is an advantage especially for their businesses. They advertise their business through the use of Internet by posting their photos, prices, location and other information about their business, so that people will be attracted to buy their

The networks that evolve on social media platforms like Facebook, Twitter, LinkedIn, Pinterest, Foursquare, Google Plus might include the very audiences your business serves.

With social networks, companies can develop direct interaction with their customers and above all they can create online word of mouth with the tools providing by social networks.