Starbucks Ice Cream

The shift from transactional to relationship based customer marketing lead to change in the 4P’s of marketing strategy namely the product, price, promotion and place. Hershey has to reinvent itself and cater to health conscious customer segment by producing and marketing a low-calorie dark chocolate which could be positioned as a healthy snack and improve brand consciousness. Health benefits and nutritional value proposition will drive product sales.

“The regulations went on to stipulate that only fruits, vegetables, dairy products, lean-protein foods, and whole-grain items could be sold in cafeterias or vending machines. Limiting the maximum calorie count of 200 for snacks and 350 for entrees” (Ballaro and Griswold) This explains the limitation put on schools throughout the country. Television was one of the major influencing factors that led kids to higher energy foods and drinks. Children would see their favorite character or show advertising a snack or a drink; therefore, so children feel they need to enjoy it as well.

Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.

Cadbury world could use secondary data effectively by drawing a comparison with other brands to find out how successful those brands are doing and to from there self-evaluate and adjust where necessary in order to improve.

Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Market research is utilized by companies to make the right decisions when it comes to

Lunchables, but as mothers and children crave for this fast snack, the corporation feeds into the

Furthermore,if we would also enhance our snacks bars with healthier snack options. Practically we give kids accessible ways to obtain junk food especially in schools.When it should be the total opposite,if we continue to let this happen potentially it become an ever burdensome habit to break. For this purpose, we should encourage kids and adolescents with healthier snacks instead of chips,cookies,brownies,pop-tarts,sugary sweets and etc. Instead of offering those types of snacks we should offer fruits,vegetables,almonds,peanuts,cashews,pistachios,trail mixes,yogurt,smoothies,healthy drinks and

The media at times have a negative influence on issue especially when it says that what you eat is your business (Balko, 2012) . It means people should eat what they want without caring about what other people will say or think about them. As much as what you eat is your business, people should consider the health effects of what they eat to avoid the obesity issue or other bad eating habits related diseases. The advertisements of snacks and junk foods tend to attract people making them forget the staple food from the firms and adopt the new food stuff. The advertisement of these snacks makes the school going kids to have cravings for them leading to addiction and later on to the deadly disease (Brown and Walsh-Childer, 2002)

As suggested by one of your younger managers offer a range of less expensive snacks to cater for the consumers on a low budget.

Healthy snacking can also help you control your appetite. When you consume healthy snacks throughout

Industry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confectionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This industry operates on “bigger is better in confectionery”. Their strategic discussions and ambitions appear to stay true, in mentality, to this mantra. This mantra could be potentially dangerous to the business. CS had a presence in over 70

Children tend to have small stomachs, so they can't eat a lot at one sitting. Healthy snacks keep children from feeling famished by mealtime, which can help prevent nutrient poor food choices and overeating.

Now day every, every cookies baker will make a serious research in creating a new flavour and varieties type of cookies that will keep the business afloat in the bakery business because market trend changes with rapid astonishment. To remain relevant in the cookies industry, bakery must be willing to explore the ‘bakery world’ and come up with product that tastes unique from other available cookies in the present market.

The problem is that buying snacks very frequently can cost students a lot of money. Second, I often see some students eating junk food in class. The problem in this situation is when students eat in class, they often don’t pay much attention to what the professor says. More, students around the eaters can be affected by the sound of chewing and the smell of the food, leading to distraction. Also, eating too much junk food can cause obesity and other health problems. In the article “Effects of Junk Food on Health”, Gary Pearson points out that “the effect of junk food on health settles as bad as it could be especially when you eat too much of some”. He believes that junk food can affect the normal work of the heart, because too much cholesterol is absorbed in the body. And if there is too much plaque that results from cholesterol in vessels, the heart has to provide more energy to pump blood, which can cause people feel tired. Pearson explains that too much cholesterol can damage the liver, and then cause obesity. In another article “Reasons Eating Junk Food Is Not Good”, Tracey Roizman, D.C. points out that junk food can result in diabetes by elevating insulin levels. Also, junk food may lead to depression in teenagers. She gives data that consuming trans fats, saturated fats and processed food is associated with up to 58 percent increase in risk of depression.