Cafe Go Swot Analysis

A SWOT analysis is a tool used to identify the strengths, weaknesses, opportunities and threats of an organization. A SWOT model measures what an organization can or cannot do as well as the possible opportunities and threats. This is done by taking data from the organization’s environment, analyzing the information and separating it into the internal (strengths and weaknesses) and external (opportunities and threats). When this is completed the analysis can create a plan for the organization to achieve its goals, and identify what difficulties must be overcome to attain

SWOT analysis is a significant tool to understand the strength, weakness, external opportunities and threats of an organization. Marketers use SWOT analysis to improve their internal and external factors over the world business strategy. In this project various types of analysis will be discussed.

As part of developing market strategies, a company should know where it is strong or slack, as well as consider past experiences and future possibilities. One such means is a SWOT analysis. The worth of this tool lies in its simplicity and clarity by scrutinizing the internal

SWOT Analysis – This analysis is all about the product and how they will help in setting business. It will show the area of improvement.

SWOT analysis is a popular analysis tool used in different situations that include not just business and marketing but also project planning and personal career development (Chapman 1995-2012). As for the strategic planning, Kenneth Andrews popularized his idea that good strategy means keeping a fit between the external situations a firm faces and the internal capabilities (Hill and Westbrook, 1997). The format the SWOT analysis presented is a 2x2 'internal/external' matrix, in which questions and relative answers can be listed for analysis (chapman 1995-2012). And according to Hill and Westbrook (1997), the output of SWOT analysis comes from meetings facilitated by consultants or managers to contribute the final analysis. Brainstorming can be used for filling in the sections to answer the questions. In addition, similar arguments should be concluded and ranked according to their answers in meetings (Rauch, 2007). As for the newly developed analysis, the TOWS matrix matching the various factors enables companies to stimulate new strategic initiative (Dyson, 2004).

While we already know that a SWOT analysis is beneficial to aid a company to move forward, there is also an assumption that a SWOT Analysis is not completed properly. In order to make sure the company is generating a proper SWOT Analysis, knowledgeable and a broad range of people will be involved in stating the points for the four areas. For a SWOT analysis to be functional for its purpose, it must reflect facts and not be open to impressions and subjections.

SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.

A SWOT Analysis is a useful technique to find out a firm’s competitive position .A SWOT Analysis divides the information into two main categories(internal and external factors) and further into positive aspects(strengths and opportunities) and negative aspects(weaknesses and threats).Based on the SWOT framework marketing executives can plan alternative marketing strategies. (Kotabe & Helsen, 2010).

Swot analysis is a planned procedure used by an organization in developing strategic plan for goal and mission accomplishment as well as marketing plan. Swot analysis comprises of scrutinizing an organizations strength, weakness, opportunities and treats in its business environments. Swot analysis explores two types of environments. The first is the internal environments and the second is the external environment. The internal environments emphasizes on the strength and weakness of the business and the external focuses on the opportunities and threats. Swot analysis helps an organization to ask question like what makes as strong as an organization or what makes an organization weak. The opportunities that are available in the market

The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace.

The SWOT analysis is one of several strategic planning tools that are used by businesses and other organizations to ensure that there is a clear objective defined for the project or venture, and that all factors related to the effort, both positive and negative, are identified and addressed. In order to accomplish this task, the process involves four areas of consideration: strengths, weaknesses, opportunities, and threats. It should be noted that, when identifying and classifying relevant factors, the focus is not just on internal matters, but also external components that could impact the success of the project or programme.

SWOT analysis is an important tool that can enable the company management to determine the organization’s future. It is also defined as the analysis of the external and internal factors carried out as part of the organization’s mission to succeed. Having being found in 1931, the company has not been spared by some of the major economic crisis in the world. Through SWOT analysis, we can be able to focus the business and company sector and organize these findings to evaluate the current status of the organization, economic climate and future prospects. A SWOT analysis provides a platform for promoting specific and critical thinking to enhance strategic objectives and plans (Jones, 2010).

A SWOT Analysis is a carefully planned method of analysis that seeks to discover the Strengths, Weaknesses, Opportunities, and Threats or challenges to, typically, a project, non-profit, business venture, or public organization. This analysis can also help illuminate the external and internal environment realities in which the organization lives. A SWOT Analysis is critical because its purpose is to align these SWOTS with the organization’s long-term strategies, short-term strategies, and vision of excellence.

SWOT is the acronym for “Strengths, Weaknesses, Opportunities and Threats”. Strengths and weaknesses exist within the business itself and opportunities and threats are outside the business. Just a few examples of what could be strengths and weaknesses are; customer care, production efficiency, cash flow situation and suitability of premises. Possible opportunities could be; developing new products, mergers or exporting. Threats to the business could be; economic depression or stock market collapse. When preparing for a swot analysis it is a good idea for the firm to do a break down of the contributions of the company’s profits from each of the company’s divisions, products and other major activities followed by a look at the resources which are devoted to these. The advantage of a SWOT analysis is when weaknesses are identified the knowledge of them can enable a business to avoid future bad decisions even if past ones cannot be rectified. Adding to this also the company can build on the identified strengths and allocate resources more effectively. Important decisions regarding the feasibility of expansion or acquisitions can be made using facts rather than people’s opinions in meetings.

* SWOT Analysis helps to determine the organisation’s position in the marketplace and therefore aids the formulation of corporate strategy for its long-term survival