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Harry Rosen SGMA 591: Rabeea Baig (00506057) Table of Contents Company Overview 3 Mission Statement 3 Strategic Vision 3 Current Issue Facing the Company 4 Strengths 5 Weaknesses 7 Opportunities 8 Threats 9 Driving forces 10 * Political and Regulatory 10 * Demographics 11 * Technology 11 * General Economic Condition 12 Porter’s Five Forces Analysis 13 * Intensity of Rivalry 13 * Potential New Entrants 13 * Substitutes 14 * Suppliers 14 * Buyers 15 Sustainable Competitive Advantage 15 …show more content…

In the past, the booming economy had allowed for year to year increase in their sales because people had larger discretionary incomes. But due to the recession, smaller independent retailers had to markdown their items in order to stay in business because designer outlet stores are getting more traffic; so will Harry Rosen follow in suit? Or in order to maintain the integrity of the quality products they offer, will they continue their higher pricing and settle for a lower market share? Recent Bloor St. location renovation. Another issue facing this corporation is the question, what should we do next? Harry Rosen Inc. is not in a stagnant position where they are facing a road block and are unable to grow, but rather how should they grow successfully? The obvious strategic move is to expand their locations and try to have a larger customer base. Over the years, they have followed this strategy but focused on investing capital into renovating store locations to enhance each customer’s shopping experience. By renovating each store and acquiring more retail space, it allows them to cater to their different customer’s taste as oppose to being limited to only selling suits and formal wear. Competitor: Holt Renfrew In a recent interview in the Globe and Mail, Larry did suggest that the company might enter the women’s wear luxury market in the future. There is hesitation in expanding their target market to women because during the 1980s they

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