Case Analysis of Levendary Café
1.
To evaluate the way Levendary Café has entered to China, I would like to use “SWOT” analysis to figure out how it is doing.
Strength: Levendary has a very clear and unique business mode which is targeted at high level customer group. It has a very successful business in the United States. There are stores spread across the country. The high-quality food and hospitality service are becoming Levendary’s brand and reputation. The company is willing to dedicate themselves and build a culture of “delighting the customer.”
Weakness: First, the most important issue in China is “Localization.” There are some services or products are useless in the Chinese market. For instance, most Chinese people don’t have
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Take iPhone 6 as an example: Chinese people are willing to pay $1000 to buy one from the United States.
Another opportunity is that because a lot of food safety sandals have exploded in China in recent years, people now take their lives seriously and eat food very carefully. They prefer food that comes from safe and clean sources, even if it may cost more. So it isn’t an issue for Levendary having a higher price, as long as the food is organic and without pollution.
Threat: Louis Chen, the VP in charge of Chinese business, is ruining the brand of Levendary Café. Customers come from all over the world. When they visit the store in China, they can tell that there is something wrong with the decoration and menu in the Chinese store. It will destroy the company’s reputation if they notice that the menu is totally different from what it is in the United States. There are Pizza Hut, Starbucks and other competitive American brands, which are growing steadily and widely. They will split the market share from Levendary Café.
2.
I think Mia Foster should be tougher and decisive. As the case discusses, she is losing control of Chen. This visit to China is a great chance to turn the table.
First, Mia Foster should ask Chen to take her to look at all 23 restaurants in China and find out what is going on. The most important thing is to find out how different they are from ones in the United States. Then, she should talk to Louis Chen and take back some of the
Most of the staff interviewed never heard anyone say “take them to china” with the exception of the former employees, Greta O’Qine and Stephone Else. When interviewed, Ms. O’Quine or Ms. Graham alleged she never told Gwendolyn Rubbell, DON nor Administrator Kendra King about the phrase “take them to China” or anyone else before. Per investigation, there was no failure to report. Facility could not prove this neither allegations.
There are several problems facing Jason Mah and Café D Pownd. One serious problem, which arose from lack of space, was the confusion building in the queues since people had no idea which line they were in. There were times when people had been lining up in the interactive cooking line for several minutes when they actually wanted to be in the pre-cooked line. Another problem was the long lines tended to create a wall of people in front of the soft drink machines, becoming burdensome even with as few as 20 people waiting for service. In order for people to get drinks, they had to barge through a line of people. Usually this confusion caused spills and was annoying for
Café D Pownd is a campus cafeteria, which serves 450 students and faculty, on the campus at the National Academy of Liberal Arts. The Café’s busiest time is at dinner time, where two thirds of the residents are expected to be served between 5:00 and 6:30 pm. The café serves meals, beverages, salads, desserts sandwiches and other snacks. Most students pay with their student meal cards. The Café is designed with three waiting lines, L1, L2 and L3. Line one is for the pre-cooked meals, and it provides a menu of its items. L2 is for the interactive cooking station and the students get to pick what they want to be cooked at that time. L3 is designated for the payment of meals. They have numerous complaints
For a company to create a SWOT analysis, they have to have a clear set objective so that they don’t face any serious problems such as wasting much needed time
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“Thanks for your time and we appreciate you for bringing your concern to our attention. We understand your concern expressed in your post and we truly apologize for any inconvenience caused. However, you need to understand that ours is a family business and we strive to serve our community better and so we encourage our customers to bring their children, grandchildren to our children’s story hour. Regarding the concern, you have raised, we are currently evaluating various options and we may consider introducing a separate lounge area with pleasant ambience while keeping it away from the children play area while children can play and enjoy their story telling hour. We hope you as our valuable customer will understand. Thank you for your cooperation and patience for allowing us to serve our customers better.”
To come up with a decision to the whether enter the Greater China Market or not we decided to approach the case with a SWOT analysis.
SWOT analysis is a useful tool for understanding and decision-making for all sorts of situations in business and organization. SWOT analysis can be classified into internal and external factors affecting a company. The Strengths and Weaknesses of the SWOT analysis represent the internal factors that influence the viability of the company. While the Opportunities and Threats, on the other hand, are the external factors that may affect the company's performances. A SWOT analysis provides more understanding of the organization in relation to its internal and external environment so that manager can formulate better strategy in pursuit of its mission.
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