preview

Case Study: Fletcher Jones and Continental Airlines Managerial Leadership

Best Essays

CASE STUDY: FLETCHER JONES AND CONTINENTAL AIRLINES MANAGERIAL LEADERSHIP CONTENTS INTRODUCTION 3 SYNOPSIS 3 THEORY OF THE BUSINESS 4 COMPETING VALUES FRAMEWORK 5 4 + 2 FORMULA 7 THE FIVE PRACTICES OF EXEMPLARY LEADERSHIP 10 CONCLUSION 12 REFERENCES 14 APPENDIXES 15 Appendix 1 – Theory of the Business 15 Appendix 2 – Competing Values Framework 16 Appendix 3 - 4 + 2 Model 17 Appendix 4 – 4 + 2 Model 17 Appendix 5 – Five Practices of Exemplary Leadership Model 18 INTRODUCTION This case study will examine the strengths and weaknesses of the managerial leadership of Fletcher Jones and Continental Airlines. …show more content…

Within the environment of the organization, society was very important to both businesses but in differing ways. Fletcher Jones’ dream was to build not only a factory but a workers cooperative where every employee would be a part owner of the company and as a result would benefit directly from it’s success. However, while Greg Brenneman (1998), the COO of Continental Airlines, refers to we as his 40,000 coworkers at Continental, they are, co-workers not co-owners. Also within the environment of the organization, value of the customer was similar to both businesses but with different outcomes in mind. Fletcher Jones’ focus was quality, service to the people and to make sure they did not get ripped off. Fletcher Jones went as far as repairing a pair of trousers at no cost that were over 40 years old. Similarly, Continental focused on the value customer in 9C, the regular business traveler. Perhaps, where the difference lies is that Continental focused on what they wanted and what they were willing to pay for to enable the business to be more profitable. It appears the Theory of the Business was understood throughout both businesses. They understood their missions and had the core competencies to accomplish the mission. However, Fletcher Jones did not test the theory constantly as the changing times

Get Access