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Case Study Of Timken

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A marketing approach where numerous components or products are packaged into one bundled solution. In simple, it means to add new products to the portfolio of products. To overcome the costs of acquisition, this strategy has become increasing common.
For example,
To maximize the amount of business from each customer, banks bundle banking products. If one holds more than one savings account and multiple loans, he often earns benefits of interest.
Profits on individual sales can significantly increase overtime through product bundling strategy when it is effective. Selling multiple products or components in one solution means a greater initial return on the costs of acquiring a customer. Bundling is sometimes used to as a way to package less …show more content…

 Furthermore to increase the market share, it should opt for acquisition, making them third largest producer of bearings in the world which will help give Timken clout in negotiations with customers and suppliers.
Besides, Timken would use the products of Torrington under the name of Timken’s company and using Torrington’s name as a brand name, resulting in increased range of products. Through this acquisition Timken was able to increase its penetration in global bearing market by 7% to 11%. The Torrington’s sales in 2001 of $1.1 billion will broaden Timken’s portfolio and expand the global size and scope of business.
 Acquisition is accretive for earning per share and Timken expects some cost savings through this acquisition. Timken should acquire to achieve the economies of scale, eliminate duplicate costs, achieve operating efficiencies.
 The acquisition will also significantly strengthen the presence of Timken in Europe, Asia and other emerging markets by acquiring

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