Case Study : Starbucks Company 's Mission, Vision, And Primary Stakeholders

As the world’s number one specialty coffee retailer, Starbucks sells coffee drinks, food items, coffee beans, and coffee-related accessories and equipment. In addition, Starbucks sells whole-bean coffees through a specialty sales group and grocery stores. Starbucks has grown beyond coffee into related businesses such as coffee-flavoured ice cream and ready-to-drink coffee beverages. The purpose of this paper is to analyze Starbucks business strategy, customer value proposition, company’s operations and the risks to financial results and reporting in the short term.

More so than ever in an age of rapidly evolving technologies and global expansion, sustainable competitive advantage depends foremost on a clear sense of organizational purpose (mission) and a compelling vision for success (Campbell & Alexander, 1997). Together, these two key elements define the guiding framework for the insightful creation of value (Campbell & Alexander, 1997) that differentiates an organization from its competitors (Porter, 1996). Thus, knowledge of the critical elements that comprise meaningful mission and vision statements (Aguinis, 2009) becomes essential for achieving sustainable competitive advantage. As testimony, this paper assesses the strategic guidance provided by the mission and vision statements of the

Starbucks financial statements were analyzed for the fiscal year ended September 27, 2015. Like all public companies, annual and quarterly financial statements are required to allow regulators and other interested parties to analyze the financial status and management decision making of the company. This analysis focuses on the results of Starbucks most recent published annual report containing their balance sheets, statement of earnings and cash flows. These statements will be analyzed against the results of one of its competitors, Dunkin Donuts, to investigate how the two companies compare to each other. It was noted that Starbucks and Dunkin Donuts do not have corresponding fiscal year ends. The data therefore is not directly comparable since the reports do not reflect the same time period of data but should provide additional insight. The paper will attempt to provide a brief analysis of Starbucks operations in terms of its liquidity, leverage, activity, profitability and growth ratios used by analysts in the industry.

The purpose of this analysis is to evaluate the Industry’s features and the company’s strategy. The main analysis in this project is external analysis and internal analysis. External analysis is contain of strategy group, five forces, partial SWOT, PESTEL, Industry life cycle and Internal analysis is contain of market segmentation, CSFS, partial SWOT, generic strategy, Resources and Core competency, the Boston matrix, the Ansoff matrix and financial analysis. At last the recommendation part will indicate the company’s future prospects.

Starbucks Corporation is a world coffee company and a house chain with headquarters in Seattle, Washington. This company is the largest in the world with most of its activities dealing with coffee-products making. It has twenty thousand three hundred and sixty six stores in sixty-one countries. Most of the stores are in the United States of America. Starbucks Company trades cold drinks and hot drinks, coffee beans, hot and cold sandwiches, salads, sweet pastries, snacks, and many other items like tumblers and mugs. Through other segmented organizations and music bands, the company deals with marketing books films, and musical genres. Most products dealt with the company are seasonal. It was found in 1971 as a local coffee bean retailer and roaster. Since then, the company has developed into a global entity in the market. This study seeks to evaluate the possibility of Starbucks' Chairperson Howard Schultz of tripling the company's annual sales ($23B) in five years. This will be achieved through a SWOT analysis on the company and the identification of possible strategies he will implement for its realization.

This report was written by three Arnhem Business School students for the purpose of providing a full analysis of the Starbucks Coffee Corporation.

Starbucks had ranked the top of the coffee house chains by number of stores worldwide in 2013 (Statista, 2014). As a result, the “Starbucks on Every Corner” strategy is an extreme success and this had proved that even though there are stores every corner except for 48 Sub-Saharan African countries, Central Asian and Eastern European, Starbucks Corporation is having a good operating and maintaining company skills (Statista, 2014). For instance, if the international sales department and coffee production department do not work in collaboration between each other, Starbucks who own so many stores worldwide would definitely suffer as a whole

Everyday that we go shopping we want to buy our daily coffee and think where would the best place to be to to buy our favorite coffee products.Starbucks is a major coffee company that we have in America as well as being expanded around the world. By using the SWOT analysis we noticed how Starbucks is falling apart and what can be used to make the company the way that it is set up. In businesses we choose to buy a product based on the convenience of the place and the quality of it.

Successful companies are companies that have a plan for where they are going, and where they want to be in the future. To successfully create this plan, companies need to examine themselves, along with their competitors, to see what areas need to be strengthened and what can be utilized to do so. Some of the main components of this analyzation are identifying what the major issues in the companies that are threats or are causing that weakness. They then need to create long term objectives, and quantify how to accomplish them-- whether they be financial or strategic. Starbucks as a company has three key issues: increased competition from new and/or expanding restaurants and coffee shops, they are less popular overseas, and there are many consumers who boycott Starbucks because it is such a mainstream prevalent brand.

This paper will examine Starbucks, Inc. CSR and sustainability practices from the viewpoint of a potential socially responsible investor performing due diligence. Two indices will be used to compare and contrast the company 's CSR report which measure the CSR practices of corporations; also, the usefulness of these two indices for research purposes will be evaluated, critiquing the credibility and limitations of each index. A report will be formed addressing Starbuck’s CSR performance and strategies based on the analysis.

Besides that, Starbuck realize that the element of human is a very important chain in success in the industry. But they are not start with the top of the human resource but from the bottom one. That is why they have a lot of places to educate for the new employees. According to many survey and research, Starbucks is one of business place have the best customer service. Every time I come to Starbucks, the employees there behave very friendly and helpful. They tried to serve customers with the best behaviors which they studied from Starbucks. Even if any customers complained anything about the drinks or food, they also be friendly and smile, after that, that employees tried to fix the problems. That makes people are willing to spend money in this brand name than the others like Dunkin’s Donut or Mc Donald even though they are also have some similar products. The products that Starbucks sell in their store is not only the coffee but also the value of brand name and the feeling of respect when people come there. Starbucks can become a place for students who want to go for group work, it is also become a place for people who can come for do business and discussion or the basic idea is a place to enjoy a cup of coffee. In any purpose, Starbucks can perfectly become a good place for that. The atmosphere which Howard tried to create for Starbucks is suitable for many kinds of people.

Starbucks is an organization I am familiar with because I worked for them. Starbucks started as a small coffee company in the United States selling bulk coffee. They have grown to an international coffee house that serves one custom cup of coffee at a time in an atmosphere that provides spaces for collaboration or alone time. It has become an entertainment designation between customer’s home and work. The company inspires to have a successful globalization impact. Starbucks works to incorporate technology into the heart of its company, resulting in increased cash flow. It strives to be a leader in its industry; it is economic strong, it continues to break barriers to bring products to market, and it continues to diversify its

This case assignment discusses the history of Starbuck’s accomplishments as they entered the American coffee culture heritage. In 1983, The chairman and CEO Howard Schultz traveled to Italy and had a dream to carry the Italy coffeehouse ritual back to the United States. Schultz was focused on creating an environment meeting company that makes good coffee but also be a social experiment. Starbucks today opened more than 19,000 stores functioning in 62 countries. Starbucks has numerous rewards that globalization has offered and they have significantly benefited from it, while in the coffee industry. Starbucks has a wide-range in marketing strategies to benefit the customers. During the different obstacles that Starbucks has encountered, they must stay reliable in quality and uphold to adjust to different customer values.

Starbucks is the company that will be discussed in this assignment. The impact that the company’s mission has had will also be discussed, as well as the success of the primary stakeholders. A SWOT analysis will be used so that their strengths and weaknesses can be analyzed as well as their threats and weaknesses. The five forces of competition will be In this capstone assignment, I will discuss Starbuck’s. I will determine the impact of the company’s mission, vision, and primary stakeholders’ overall success. An analyzation will be performed to identify the five forces of competition and their impact on the company. I will perform a SWOT analysis to determine the strengths, weaknesses, opportunities, and threats. Based upon the SWOT analysis a strategy of the strengths and opportunities will be capitalized while the weaknesses and threats will be minimized. Various levels and types of strategies will be discussed to maximize the competitiveness and profitability. I will outline a communication plan to make strategies known to all stakeholders. Two corporate governance mechanisms will be selected to evaluate the effectiveness of the controlling managers. I will evaluate the effectiveness of leadership within the corporation and make recommendations for improvement. An assessment of the efforts by Starbuck’s corporation to be a responsible and ethical corporation and the impact of these efforts on the corporation is bottom-line.

Executive Summary..................................................................................................................................3 Market Segmentation ...............................................................................................................................4 Methods of Segmentation................................................................................................................4 Lifestyle Segmentation in the Specialty Coffee Market ..............................................................5 Segments