Neil Friedman – Digital Marketing Note – Center for Connected Medicine (CCM) The Center for Connected Medicine (CCM) has not made any updates to its digital marketing in over 20 months. This is due primarily to drastic staff changes. In addition approvals for marketing in the format of a joint partnership, such as the CCM, can dramatically slow down the marketing process. The CCM web site has had no incremental improvements (www.connectedmed.com) for over 20 months. This web site which won an award for outstanding webs sites in 2010 in the Health Care industry sits with inaccurate, outdated, and inconsistent materials. The web site is in bad need of a complete overhaul. The content, keywords, and meta tags are all old and are not standardized …show more content…
Showing the partners select highlights of the “secret sauce” that the CCM used to generate over $1.7 billion in sales for its current and previous partners, without giving up any intellectual property is key. The ultimate goal is to keep the current partners and enroll new ones. This will improve the relationship with the partners and increase awareness of and need to continue operations of the CCM. Showing clips or small sections of the “secret sauce” webinars, sales pitches, thought leadership discussions, and patient journeys could remind existing partners of the sales that have been completed or saved by the CCM. These clips could also entice new partners with interest in joining the CCM membership. It could create a huge demand for the CCM resources, causing for great expansion and additional improvements. A very specific website development would be to create a game of “connected hospital.” This simulation game modeled after Sim City and Democracy 3 by Positech would show how all the existing partners’ technologies can shorten length of stay, improve outcomes and create a hospital with world class care. Ideally, this game would fit very well with the political climate in the U.S. and would be picked up by a political news show or even a potential presidential candidate. Thus driving huge amounts of traffic and interest to the CCM. This game should be optimized for mobile devices …show more content…
Twitter should be updated daily if not multiple times a day with engaging content. The CCM is in the process of completing a +$1 million dollar capital improvement project to the $15 million dollar space. This project and its progress should have been documented with pictures tweets and fun pictures of the project to engage partners, potential clients and Health Care professionals. Some of these pictures are in Exhibit 2. The CCM should actively participate and shape the conversation about what partner technologies should be featured on this new Video Wall. Starting a series of Medical Monday’s or NOKIA November’s etc. would promote partners technologies while encouraging
The Health Information exchange really took off with the advent of computers and their ability to engage in communicating with one another. In 2006 the
They will be able to interpret and utilize this data to continually improve their customer service and continue to reach their goal of becoming the department to work for within CHKD. The project, with continuous improvement, will also cause an increase in revenue that would be generated from the heart center and distributed among CHKD. The cardiology department or heart center, which includes all locations, generates a large portion of the revenue that the hospital receives and this project can continue in those
Collective bargaining by physicians by competing with each other is considered as anti-competitive but if physicians are integrated financially or clinically it is not considered as anti-competitive.
Changes to the health care market occur rapidly, bringing the need for stability in purchasing various products and services. Since 2007, our national medical sales distributor, Diagnostic Connections strives to provide the best products and services to our sales representatives. In turn, our highly qualified sales team uses various marketing, sales, medical consulting and management techniques to deliver superiority products.
A strategic communication, media relations affairs advisor, Stephen Laufer provided an oral submission in his personal capacity based on the experiences he had with his medical scheme. Mr Laufer described his membership years with Discovery as being distressful. He admitted to having access to good healthcare even though the majority of people do not have that luxury. His issues were also rooted in how costs are managed and to which end. Stephen Laufer stated that he gets the sense that Discovery takes advantage of its members by managing their cost issues at the expense of the member or patient.
The purpose of this memo is to present the partnership analysis. Based on this analysis, I conclude the client needs a partner. MCMPC don’t have enough resources, competencies, and capabilities. They do not do well on their own competing with IMG. They also need more patients and, a potential partnership can help address these issues.
Telehealth seems like it can be a good idea for preventive services but I am not aware of anyone using it at the current moment; however, I believe many people on the community is taking advantage of it. Personally, I think it could help patients with minor problems or questions about medications or educating patients or the community about a specific or generalize topic, etc Even when telehealth can represent a solution for people leaving on rural areas or that have problems with transportation or mobility, I believe it needs to be close monitor to assure patient centered care and that patients are assimilating the information provided. Also, it could be convenience for people who feel comfortable navigating online but it could be seeing as
I honestly couldn’t think of a change process occurring within my current clinical site at this time, so I thought about an improvement that could be made instead. One change I thought could be made
As a result, physicians are today faced with more patients who seek for their medical treatment based on marketing information than ever before. This shift in the physician-patient relationship to a more interactive, cooperative
With the onset of value-based payment models, primary care physicians and specialists are reorganizing to form networks in order to improve patient care while reducing operating costs and duplication of services to patients. Clinically Integrated Networks are one type of these physician-led networks. In 1996, the Federal Trade Commission (FTC) defined clinically integrated networks with certain requirements that exempted CINs from anti-trust law. The requirements that CINs must have are as follows:
In today’s complex media landscape, Scripps Mercy Hospital, Hillcrest has effectively taken advantage of the diverse media resources available. The hospital has deployed a successful media strategy to target the various and distinct patient demographics that are now necessary to maintain a healthy and heterogeneous patient population. Whether it be, through social media, strategically placed television ads, radio, or though medical periodicals and newspapers, Scripps Mercy Hospital has comprehensively maintained a steady hold on the media tools necessary to successfully maintain and satisfy the needs of their existing patients, as well as effectively recruit new potential patients into their organization.
When considering employment at a profitable health care provider, research the company’s strengths, growing opportunities, employee benefits and the job opportunities offered before making a decision. Consider the different type of available services, and is the company strong enough to lead in the competitive world of health care.
“Meanwhile, marketing has moved into the breach, with hospitals and surgeons advertising their services with claims that make critics raise their eyebrows”
In the CVM Franchise, we believe that working together with all the franchise across Novartis Chile we can make a greater difference for our patients, and in this case, for our
More so, the usage of the Internet and other global media has expanded the ability of patients to have access to an enormous amount of information about diseased previously thought “too technical” requiring government policy that sought to limit the control and influence of physicians.