preview

Case Study: The Center For Connected Medicine

Decent Essays

Neil Friedman – Digital Marketing Note – Center for Connected Medicine (CCM) The Center for Connected Medicine (CCM) has not made any updates to its digital marketing in over 20 months. This is due primarily to drastic staff changes. In addition approvals for marketing in the format of a joint partnership, such as the CCM, can dramatically slow down the marketing process. The CCM web site has had no incremental improvements (www.connectedmed.com) for over 20 months. This web site which won an award for outstanding webs sites in 2010 in the Health Care industry sits with inaccurate, outdated, and inconsistent materials. The web site is in bad need of a complete overhaul. The content, keywords, and meta tags are all old and are not standardized …show more content…

Showing the partners select highlights of the “secret sauce” that the CCM used to generate over $1.7 billion in sales for its current and previous partners, without giving up any intellectual property is key. The ultimate goal is to keep the current partners and enroll new ones. This will improve the relationship with the partners and increase awareness of and need to continue operations of the CCM. Showing clips or small sections of the “secret sauce” webinars, sales pitches, thought leadership discussions, and patient journeys could remind existing partners of the sales that have been completed or saved by the CCM. These clips could also entice new partners with interest in joining the CCM membership. It could create a huge demand for the CCM resources, causing for great expansion and additional improvements. A very specific website development would be to create a game of “connected hospital.” This simulation game modeled after Sim City and Democracy 3 by Positech would show how all the existing partners’ technologies can shorten length of stay, improve outcomes and create a hospital with world class care. Ideally, this game would fit very well with the political climate in the U.S. and would be picked up by a political news show or even a potential presidential candidate. Thus driving huge amounts of traffic and interest to the CCM. This game should be optimized for mobile devices …show more content…

Twitter should be updated daily if not multiple times a day with engaging content. The CCM is in the process of completing a +$1 million dollar capital improvement project to the $15 million dollar space. This project and its progress should have been documented with pictures tweets and fun pictures of the project to engage partners, potential clients and Health Care professionals. Some of these pictures are in Exhibit 2. The CCM should actively participate and shape the conversation about what partner technologies should be featured on this new Video Wall. Starting a series of Medical Monday’s or NOKIA November’s etc. would promote partners technologies while encouraging

Get Access