preview

Cato Target Market Analysis

Satisfactory Essays

Cato Corporation target markets can be broke down be the branches of the company. The Cato stores market is women size 6-26W and girls size 7-16. The It’s Fashions stores target is women or teens size 4-14, women size 16-26W, men size 28-40 in pants, and boys size 2-16. The It’s Fashion Metro stores target market is the whole family. Versonas target women who can afford higher end items. Product Mix The company’s product mix is simple. They offer a wide variety of junior, plus, men’s, boy’s and infant apparel and low prices. The company also offers accessories, shoes, handbags, and home décor to differentiate itself in the market. Positioning This company has just started online ordering and delivery to your home. This move will increase

Get Access