Challenges Between B2b And B2C Ecommerce

'Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market.' (ExtraVision, n.d., p. 1) 'Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1)

B2B websites can deliver better compliance with vendor requirements while creating a better shopping experience for buyers by creating a sub-brand store to market products under an exclusive label with customized store designs and buying features.

When we, at Edfora, set out to design B2B products such as SchoolPAT and HelloApp, the first question to be asked was - “How designing a B2B product should be different from designing a B2C product?”. Ideally, there should be no difference except the targeted user. All the differences in designing a product for the users inside an organization arise out of the differences in the nature of a B2B user vis-à-vis B2C user. Few of them can be listed as below:

B2B buying decisions are no longer simple matters that the company president or purchasing manager decides based on long-term loyalty, cronyism or the ability to get a good deal. Customers are following a more complex decision-making process that involves using platform-enabled support services and assessing each B2B company’s credibility, ordering convenience, ability to customize products, social chatter about the company, customer reviews, business ratings and customer service processes for providing quick answers to product questions to assuage increased product skepticism. The authority to make decisions has drifted from single key company officers to multiple business stakeholders and buying committees. However, a classic loyalty-generating strategy still works in the digital environment as well as it ever did in wholesale and retail sales in face-to-face encounters. Offering customers in-house accounts for making B2B purchases offers strong incentives for companies to do business with any given eCommerce platform, and software customizations and automations update this classic practice for the digital age of instant communications.

Both B2C companies and B2B companies have similar qualities when it comes to their marketing plan. Both types of companies believe in having a strong brand and having a strong positive image of their companies. However, the companies will differ when it comes to the reasons why they feel that having a strong brand will be important to the company. The B2C companies need to have a strong brand in order to maintain and grow the amount of consumers and costumers they have by matching the brand of their known products. Individual consumers can become attached to a certain company solely based on their brand. When it comes to B2B companies having a strong brand will only help other companies consider rather or not to make the purchase from Intel but the ultimate decision comes down to many other business factors including how Intel will look

Both B2C companies and B2B companies have similar qualities when it comes to their marketing plan. Both types of companies believe in having a strong brand and having a strong positive image of their companies. However, the companies will differ when it comes to the reasons why they feel that having a strong brand will be important to the company. The B2C companies need to have a strong brand in order to maintain and grow the amount of consumers and costumers they have by matching the brand of their known products. Individual consumers can become attached to a certain company solely based on their brand. When it comes to B2B companies having a strong brand will only help other companies consider rather or not to make the purchase from Intel but the ultimate decision comes down to many other business factors including how Intel will look

E-Business is the organisation of conducting business by means of the web. According to the Retail Week (Bowden, 2015), online sales have developed by 14% from 2013 to 2014 with it surpassing £100bn. The expanding popularity of online retail predicts that online sales are predicted to increase by 12% in 2015. This report will explore the future for retailers like Marks and Spencer and the key characteristics required for continued successful operations.

Design and functionality are inseparably intertwined, but many B2B companies haven 't embraced the concept that their websites need to offer all the design features that B2C companies offer and empower customers and stakeholders to use their dynamic eCommerce platforms for more than just placing orders. Web design statistics reveal a number of interesting, actionable insights for B2B marketers. People not

The B2B industry also has an undesirable reputation of not embracing innovation. So, as marketers, it’s time to change that perspective.

In recent years business-to-business international Internet marketing (B2B IIM) has received widespread attention. Avlonitis and Karayanni (2000), Hamill and Gregory (1997), Hoffman et al. (1999), Porter (2001) and Quelch and Klein (1996) conducted in-depth studies to understand those factors that are needed to enhance B2B IIM implementation. Various articles, empirical research, and secondary case studies on B2B, Internet, international marketing, and information technology were studied. The findings of these studies identified 21 factors that have a direct impact on successful implementation of the B2B IIM. These factors

If a B2B company can provide a quality product or service, even if the price is higher than the competition a customer will be willing to pay, provided there is a perceived value in what is being sold. That value can be in the form of customer service, engineering design assistance, on-time delivery, and quality.

Today’s customers may not always be right, but they certainly know what they want. Both consumers and commercial customers have virtually instant access to product and pricing information, they demand products and services customized to their individual needs. They expect high levels of service. That makes capturing and retaining their business more challenging than ever. To succeed, marketing and sales organizations must combine forces and use all the talents, tools, technologies, and channels at their disposal to win in today’s increasingly competitive marketplace.

Developing an e-commerce business is a difficult process, that will test the determination and commitment of any person that has created a business in the past. I this paper will examine four different scenarios that one might be confronted with in owning an e-commerce business. The scenarios are as follow:

The time of elaborate, multi-story shopping centers is rapidly coming to a close with the rise of Ecommerce. Over the last decade, technology has inspired an online retail boom that has benefitted some retailers, while leaving others helpless. With the younger generations embracing smart phones and tablets, Ecommerce’s role has shifted from an untested frontier to a vital pillar for the retail industry. In fact, total global business to customer (B2C) Ecommerce sales was expected to top $1.5 trillion in 2014, and it is anticipated to grow 88.4% to $2.3 trillion by 2017.

B2B buying behavior is influenced by a selection of variables. These variables are divided into four fundamental classes: