Characteristics Of B2B

Once a decision is made to develop a business, whom the customer will be is the next decision to be made. Whom will the company target as a customer? Will it be a business? Or will it be a consumer? Business-to-business (B2B) marketing has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.

C2C this is carried out between two individuals. This type of e-commerce requires a platform or an intermediary for business transactions.

Unlike the B2B relationship, B2C e-tailers would not likely have concern regarding contracts as consumers purchase product directly from a business. Many business Web sites contain information for consumers to peruse such as privacy policy information, a disclaimer, or terms and conditions for using the site. Privacy also falls under legal issues for the B2C relationship and, "some countries are far more restrictive than others in terms of what type of information collection is acceptable and legal" (Schneider, 2004, p. 316). Consumers enter credit card and other personal information through electronic retail sites, so it is essential for the site to be secure. Other legal issues that might arise in the B2C relationship include misrepresentation of company products or services.

Just about every business today has a web site. Weather they are doing business with other businesses or selling directly to the public, a business today needs to have a web site. This paper will discuss Business-2 Business (B2B), Business-2-Consumer (B2C). The paper will look at the marketing concept, and the similarities and differences of brick-and-mortar and eBusiness. Every business, rather online or at a physical site, falls in one of the following categories.

B2B E-commerce helps to remove barriers raised by geographic fragmentation of the market. While buyers get to know about new sellers with better products, suppliers discover new buyers. B2B also helps in

Identifying needs and wants of the customer should be the first thing to do for a seller. Also identifying

After a successful IPO, the electronic commercial (E-Commerce) colossus Alibaba boasts a world-class market capital of $231.4 billion according to the FORTUNE magazine [1]. With the huge success of Alibaba’s IPO, E-Commerce is considered as one of the most important and promising business in world. Then what is e-commerce? It is commonly exchanging goods or services via Internet. Today you can get all retail brands via their online presence and even private goods. Moreover, e-Commerce also includes business-to-business (B2B) transactions between manufacturers and suppliers or distributors or other business parties.

Electronic commerce that is conducted between businesses and consumers, on the other hand, is referred to as business-to-consumer or B2C. This is the type of electronic commerce conducted by companies such as Amazon.com.

The e-business model is like a traditional business model, it describes how a company functions, how it sells products and services, how to capture new markets and technologies, and how to generate revenue. The basic difference between the two models is that an e-business is conducted over the internet and also known as electronic business. Like any other business, e-business activities also take place between the two parties mainly for the sale and purchase of products and services, these transactions occur either between Business-to-business (B2B) or between business-to-customers (B2C).

There are three primary sorts of the E-commerce systems. They are business – to – business (B2B), Business – to – shopper (B2C) and customer – to – buyer (C2C).

The B2C sector of e-commerce is then a real evolution and is characterized by several points:

Business-to-consumer e-commerce, or commerce between companies and consumers,involves customers gathering information; purchasing physical goods (i.e., tangibles such asbooks or consumer products) or information goods (or goods of electronic material ordigitized content, such as software, or e-books); and, for information goods, receivingproducts over an electronic network.It is the second largest and the earliest form of e-commerce. Its origins can be traced toonline retailing (or e-tailing). Thus, the more common B2C business models are the onlineretailing companies such as flipkart.com Amazon.com, snapdeal.com etc

There are different types of ecommerce transactions. One is business to business transactions i.e. B2B, for example if a manufacturers sells to a wholesaler, wholesaler to a retailer like Flipkart, Amazon etc. another one is business to consumer i.e. B2C, for example Flipkart, Snapdeal, Jabong etc. And another one is consumer to consumer i.e. C2C, for example

In this case the online platform’s clients are various sellers who own the inventory of goods and advertise their goods on the online platform. The ultimate sale of the goods is completed between the third party seller and the end consumer.

The results are intended to cause the possible purchaser to buy a certain product from LIVRO within a short time and to create awareness for LIVRO’s content after implementing its advertising strategies.