Chick-Fil-A Case Study

The company of restaurants started in 1946 when Truett Cathy opened his first restaurant in Georgia. They are credited with inventing the Chick-Fil-A’s boneless breast of chicken sandwich. In the 1960’s, he pioneered the opening of the restaurant in different malls in Atlanta. It has grown to become the largest quick service chicken restaurant chain in the United States based on their domestic annual sales and with over 1900 branches countrywide. The restaurant is privately held and family owned and has been progressing in the delivery of exclusive services to all their customers. The mission of the restaurant is to give identity and value to their clients and the vision is to be America’s best service quick restaurant.

Looking at Chick-fil-A consumers specifically, 72 percent of consumers who visited Chick-fil-A most often come from south part of the United States. Of Chick-fil-A consumer, 73.5 percent are white and 69 percent have received at least some level of college education. Those between the ages of 18-49 are Chick-fil-A top consumers, with 30-34 year olds being the age range with the most consumption at 11.2 percent. This is largely due to the fact that this is the age range where people become parents and have children living in their household. Besides, quick food service like Chick-fil-A accommodate the need of people from age of 30-34, who are mostly employed and have a quick pace

There are many factors that I can improve on in the future for the next observations. First of all the organization of the data along with the time measurement are improvements that can be made. Instead of measuring five minutes I would measure every 15 minutes, making it four rounds in one hour. Within that hour we can also use a timer so that we don’t lose track of time. Also the time that we had to measure was on a Monday and Wednesday, for the next observation I would add in a Tuesday or Thursday. Since the observation was done on a campus we didn’t get different age ranges besides the college age. By measuring data at a Chic-Fil-A in the public we would get a wider range of ages, genders, and race. The diversity level was also low so in

Chick-Fil-A is an American food restaurant franchise having its head office in Georgia, USA. The company was established in 1946 and has gradually entrenched itself in the American food industry as a cultural icon in the Southern United States for its specialty in preparation of chicken sandwiches. Chick-Fil-A prides itself for the establishment of over1690 branches located within the United States alone as well as its economic contribution to the larger part of Western America and California. It realized sales of around $4.6 billion in 2012, which reflected a 14 percent increase over the overall performance experienced in the previous year by the chain while the same-store sales performance increased by 8 percent. In Houston, Texas, the greatest performer realized a 7.2 million total gross sales in 2012. Chick-Fil-A uses a significantly distinct model, notable in the retention of the ownership of each restaurant since its acquisition. Chick-Fil-A selects the most suitable restaurant location, undertakes its construction, then takes over its ownership. Chick-Fil-A requires a payment of only a $5,000 as capital to become an owner of their branch while its rival franchises pay almost $2 million. The company receives over 15, 000 submissions annually from interested franchise operators for the available 70 slots. Chick-Fil-A receives a bigger allocation of income in comparison to other chains amounting to $190,000 per year. Chick-Fil-A’s solid mission statement and its

Despite adversity, the company continues to blow the competition out of the water. "Chick-fil-A has gained a loyal fan base for all the ways it has said no: to working all weekend, to expanding too quickly, and to abstaining from the testy religious talk most big businesses avoid" (Harwell, 2014, para 3). The only perceived threat to the organization is almost five years old, the same-sex marriage debacle, and the company is still growing strong. The company has been working diligently to repair public relations by communicating that the owner's personal views are not the brand's, which believes in serving everyone with honor and respect (Davis,

Since taking over Chick-fil-A’s social media marketing, Moxie Marketing has led them to over 8 million followers across various social media platforms; beating monstrous companies like Walmart, Coca-Cola and Target. Moxie Marketing is able to compete effectively, by using design and production studios allowing for quick, clean and crisp production of content. This allows for social media posts to be produced and uploaded across various platforms in a short period of time. The ability to upload social media content is a convenience, however it has played out as great opportunity to countering negative publicity. During the 2012 boycott of Chick-fil-A, the company and its supporters were able to use Facebook to further clarify their traditional Christian values. As a result of Chick-fil-A’s quick social media response, they were not only able to stop the financial bleeding from the boycott, but actually posted record sales on the August 1st, 2012, also known as Chick-fil-A day (bloomberg). Dan Kathy, the founders’ son, was able to clarify Chick-fil-A’s beliefs quickly through social media and was able to prevent further damage to the Chick-fil-A brand. Interestingly, Chick-fil-A which remains closed on Sundays with respect for the Sunday Sabbath, posts more revenue per restaurant then its competitors, who are open seven days a

In this case study, we will analyze a franchising restaurant company, Chick-Fil-A who was accused to discriminate LGBTs. Although there is no documentary record for their discrimination of homosexual people, there are still some things they done had been seen as discrimination. In this case study, we will identify what their problem is. Then we will base on the knowledge which we learnt in class to find out a solution for their problem.

For this research project the restaurant that I decided to go with was Chick-fil-A, the company is best known for specializing in chicken sandwiches and the invention. I not only made the decision to use this restaurant because of its popularity, but also because I find the dynamic of it as a whole to be pretty fascinating. The company's culture is influenced by its founder's Southern Baptist beliefs, which is why all Chick-fil-A restaurants are closed for business on Sunday. Religion and business are two elements that generally aren’t supposed to go together especially when people can be so iffy about the topic, so to me it’s really cool to see an establishment that was not only able to implement that on a large scale, but also be able to

The workers are trained to treat their guests with the upmost respect by saying “My pleasure” instead of “You’re Welcome” or nothing at all. At a fast food restaurant like McDonalds they would say, “What do you want?” At Chick Fil A you hear, “It’s my pleasure to serve you what can I get for you today?” and they always serve you with a smile on their face. Chick Fil A also supports their local community. Chad discussed the several organizations they are involved in “A few examples are NWHS and their sports teams.” “We have a sponsorship with the athletic dept. and we also have different teams that sell sandwiches at school on Wednesdays to raise funds for their team or club.” “We also look for creative ways to care for those in need or to be a blessing to those that serve

Chick fil A is a unique company and is clearly different from most fast-food restaurants; employees are kind, helpful and maintain a clean environment no matter where they located. As stated previously Chick-fil- A’s corporate purpose is constructive in addition it emphasizes their culture “To glorify god by being a faithful steward of all that is entrusted to us. To have a positive influence on all who come in contact with Chick-fil- A.” (cite) This statement truly shows how the company’s leadership has created a culture where service is just as important as profit. The emphasis of this section of the paper will be to research while also analyzing how Chick-fil-A makes people a priority and how doing things in an uncommon way has certainly helped Chick-fil-A create a strong culture as well as a successful business.

When the consumer has been served a days worth of calories in a meal that has probably over 1500 calories, and the cost of the meal is probably five dollars while eating at the establishment few times a week the consumer is at risk for many health issues. McDonalds adds many additives, sugar and salt to make their food tasty. Many health issues arise such as obesity, diabetes, and cardiovascular diseases. With McDonalds not buying meat from the US, changing out oils, adding sugar and salt is a recipe for a failing restaurant when Americans are eating healthier, wanting more organic choices. and care what is going into their bodies and their children’s bodies. Restaurants like Chick-Fil-A are serving many healthy choices to choose from. The

Introduction Understanding and managing diversity in the workforce is more of a challenge for some than others, but a successful business or leader embraces it in the workplace. The Chick-Fil-A case brings a unique perspective to how consumers associate one's personal beliefs which the ideology of the business. The LGBT community itself is diverse as it includes different races, socio-economic status, heritage, and genders. The issue Chick-Fil-A faced what that while their business practices were inclusive, their personal opinions which became public, showed they were not supportive of sexual minorities. By law, the company must practice anti-discrimination policies, but the owners have the freedom to choose what organizations they support.

One of the marketing strategies fostered by Chick-fil-A is that they shut down business on Sundays. This corporate culture has been developed by its founder S. Truett Cathy’s Christian background. He believed this is a way “to honor God by giving attention to things that are more important to business (Perreault, Cannon & McCarthy, 2015).” Another strategy is corporate giving. Chick-fil-A’s WinShape Foundation was established to help “shape winners (Perreault, et al., 2015).” This foundation has helped foster children and thousands of its employees. There are a few

Study in organizational culture began in the early 1980s. Organizational culture is “work group culture” and involves organization’s personality. Organizational culture includes shared philosophies, ideologies, beliefs, feelings, assumptions, expectations, attitudes, norms and values (Fred Lunenburg, Allan Ornstein, 2012, p. 55). Most organizational cultures include observed behavioral regularities, norms, dominant values, philosophy, rules, and feelings. Organizational cultures includes certain input such as the energy imported by organizations from the environment in the form of information, people, and materials (Fred Lunenburg, Allan Ornstein, 2012, p. 55). This input energy must guide organizational behavior toward shared goals and process. Organizations produce an output because of the input into the

Organizational culture is a vital aspect of any successful business or organization. A positive culture can help attract and retain loyal and committed employees, which, in turn, can strengthen relationships with customers and other partners. Just like any other asset, organizational culture must be monitored and nurtured to ensure that it reflects the organization and its