preview

Chick-Fil-A: Role Of Corporate Social Responsibility In Business

Decent Essays

In business, Anne Lawrence and James Weber (2014) identify enlightened self-interest as a corporation’s recognition that using corporate resource to serve others, including customers, employees, and the community as a whole, is in the best interest of the company. This social responsibility enhances the company’s image within the community, which increases both customer loyalty and satisfaction of employees. Some of the ways that businesses serve others is through philanthropy and backing environmental sustainability. Within his lecture on ethics and corporate responsibility, Dr. Kahlib Fischer (n.d.) encourages the importance of corporate social responsibility (CSR) in that it provides mutual benefit to both the organization and the community. …show more content…

Over their years of operation, Chick-fil-A has made contributions of over $68 million to local charities and educational institutions, as well as millions of dollars’ worth of food donations throughout the communities in which they serve (Giving Back, 2016). In addition, Chick-fil-A has made a priority of sustainability through forest conservation and making employee care a priority (Sustainability, 2016). According to a study of CSR’s role in driving customer relationships, Krist Swimberghe and Barbara Ross Wooldridge (2014) found that these CSR initiatives have benefited Chick-fil-A, as customer loyalty is high for this company; and based on their research, Swimberghe and Wooldridge assert that “purely altrustistic” (p. 362) motives must be in place for a long-term CSR strategy to work. In expressing Chick-fil-A’s guiding principles, S. Truett Cathy explained, “I have always found more joy in giving when I did not expet anything in return” (Sustainability, 2016). These words reflect the greater drive of an organizational viewpoint on CSR, as a biblical motive of helping others should not be based purely on self-interest. While receiving a tax break or gaining higher customer recognitions can be a byproduct of CSR, the motivation for the believer must be

Get Access