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Choices Commercial

Decent Essays

The Nutrigrain Choices commercial begins with a woman getting off the subway and moves to her working in her office. The screen splits and two scenarios are set forward: one where she chose to eat a Nutrigrain bar on the left and the other where she chose a donut on the right. There is a voice-over about one decision leading to another. The woman on the left is shown eating a burrito, brownie, and pasta as the commercial continues. On the right, we see her choosing a salad, a cup of fruit, and vegetables. The woman on the right is seen walking up an escalator with a smile while her counterpart rides up with a wearied expression. The woman on the left walks away after drying her face, but the one on the right continues looking at her face with a smile. An image of wheat appears and shifts to picture of Nutrigrain’s strawberry cereal bar, as the audience is told the product is made with real fruit and whole grains. The commercial is targeting a large audience of adults and teens. Most individuals in these two groups are often busy, having little time to make or choose healthy food. Younger children often look to adults and would not be old enough to understand the message being conveyed. For this reason, the commercial uses a central character that audience can relate to, a working woman that is constantly on the go. Her action and surroundings reflect common places a person would go to and the people they are surrounded by. The audience is being told that a “good decision,”

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