Codman & Shurtleff, Inc
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Team 7
Week 9, September 26
Executive Summary:
Codman & Shurtleff is a subsidiary of Johnson & Johnson which supplied hospitals and surgeons worldwide with over 2,700 products for surgery. Codman is now facing a profit shortfall of two million. A series of actions was decided in order to recover the shortfall, while the decisions made were somehow not aligned with J&J’s group philosophy. Codman managers decided to cut budgets of R&D expenditure which might have negative effects on the long term performance of the firm. The management of Codman ought to choose a better way that has a positive effect on operations in the long run and use a formal process, “stage gate”, in new product development.
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The concept is illustrated in Figure 1.The profit plan and second-year forecast are used to control the business and evaluated mangers in respective of “planning, forecasts, and achievement”. Under these plans, managers can prompt find problems by reviewing the budget on three occasions, comparing the variances between real number and estimated number, and correcting the errors in order to achieve the long term target. Managers can perceive and understand how and why their estimates have changed over time; consequently, they will control themselves to meet their long-term targets on their own initiative.
4.1.2. Corporate-level & subsidiaries-level planning and control
Also, financial plan can be varied due to various accountabilities in different subsidiaries, which ensure the subsidiary managers have freedom with boundary set up by corporate level. In our case, Codman makes its own plan and budget, and then formalizes it after acceptance by corporate committees. For decentralized system in J&J, the complex with both levels of planning and control, provides real benefits. For example, more accurate information and fair measurements have been preferably delivered through bottom-up process. The subsidiary managers will run the business in the same direction of the whole Corporation, simultaneously deal with problems by their own ability and wisdom, rather than leave them to the corporate level.
Lastly, the current planning and control at Codman based on
The purpose of this paper is to describe the budget process, variances and the major reasons of the variance to make all the financial decisions of the firm properly. This paper would also be helpful to explain that “make” or “Buy” decisions also play a significant role to improve the efficiency of the firm. In addition, the paper would also be useful to clarify that non-financial performance measure may be unsafe for the image of the firm.
Established an internal design division reducing “time to market” for new products; cross-functional integration required for successful development of new products [Grant p 135].
In the recommendation portion of this case analysis, I will be suggesting that the best way for J&J to become more centralized yet not completely decentralized would be to rely on clusters of companies rather than on continuously spinning off and making more and more decentralized autonomous sub-companies. My "cluster" approach would bunch together companies that are similar in nature, working on similar goals, performing similar functions and have similar customer bases.
In fact, improving the financial performances and conditions of the business will aid in modeling, planning, and control. Even though financial problems can occur, planning and observing the budget will allow us to adjust and fix any issues that may arise along the way.
Another key point is owners plan long term goals rather than short term. Investors like to see short term goals for a progress report but the owner wants to see the end target. Owners understand the importance of establishing a business plan that promotes growth and stability. In other words owners for owners to execute the plan they need to reward employees for their hard work.
Accordingly, “major new-product development activity was replaced by incremental product line extensions” (p.56) that resulted in a major revenue stall. The premature core abandonment cause is illustrated with the Kmart example. While the company was investing in a range of unrelated businesses searching for growth, Wal-Mart developed effective distribution and inventory systems. Kmart’s management failed to monitor and match these systems and fell far behind its rival. Hitachi’s example illustrates the talent bench shortfall. One of the leading causes of the stall was the company had executive management that lacked capabilities.
The next lever, the management control process, consists of four sections. The first of these is programming, which must come from strategy and be monitored to remain consistent with the firm’s objectives. The second process is budgeting, which need to fit with strategy formulation and programming. The last two of the four sections is measuring and reporting. These two sections focus on the “need for activities that measure and report both financial and nonfinancial information” . The measuring and reporting of a firm’s management control can be related to budget information and the motivation process. What a firm spends to drive motivation, and the amount of motivation that comes from it, can create contrasting cultures that needs information to why that is the result. Since this lever can be manipulated quickly, it is one that managers should focus on.
Owners make their decisions concerning business operations by looking at business performance on financial statements and comparing actual statements with the ones predicted. If the budget prediction is presented to investors, then they might use similar patter in decision making as business owners. Underestimation of sales will lead to sales
According to Soriano, the companies had developed their budgeting and long-range planning system several year earlier but, despite the many advantages these gave them, they still were not satisfied with their ability to respond to the rapid changes in the environment around them. They, therefor, search for a process that would enable them to upgrade their planning capability.
Coloplast, an international company which specializes in developing, manufacturing, and marketing medical devices, implemented an off-shoring strategy in order to be different, stay competitive and meet the dynamic market needs. In implementing this strategy, Coloplast had several issues and the first was the organizational structure. Due to changes in the organizational structure of its Danish and Hungarian production plants, misunderstandings arose between employees which resulted in serious of organizational and managerial challenges. However, the management resolved these differences through
During the transitions, Quasar was faced with many risks that need to be addressed to keep the company profitable. By performing a risk analysis we can determine if the course of action that the company pursued was correct. For example, when the company made the choice to introduce a variant into the market to remain competitive, the risk that the company took was tremendous. The money invested in research and development of a new product may not bring the expected result. If they had a far less superior product than the competitors or if the brand was improperly promoted, the outcome could have been disastrous. But by observing that they could use a twelve million of their unused production capacity they could lower the
An effective business strategy and budgeting is very essential in a manufacturing industry. A company without a proper business strategy and master budgeting plan would usually faces tremendous challenges and losses during its business operations. The importance of company’s business strategies and budgeting plans, as well as the challenges and losses in the absence of these items has clearly presented in this case study. (“Wiley,” 2013)
The original stage gate process was developed in 1980s by Robert G. Cooper based on in-deep investigation of some successful businesses, as they were able to launch successful products into the market (Cooper, 2014). The purpose of stage-Gate process is to improve the speed and quality of execution of the development activities for new products that enable project teams to have the correct information, with the right level of details, at the right gate to help making the best decision, and to allocate capital and operating resources (Stage-Gate, 2015). The aim of this article is to investigate how the stage gate process functions, analyse its strengths and weaknesses, explain the main activities involved and finally make comparison among different product development models in order to find out if this technique can be improved or replaced.
Currently the companies, Delux Machine Tools, Safe Buy Insurance Co., and MicroAge Software are all operating more or less separately, but all under the management of I.M. Tycoon. The assumption is that in order for the three entities to properly function under this corporate umbrella, they must be restructured in such a way to allow for efficient and effective operation. At the end of the day, an organizational structure will determine how the various roles, with their powers and responsibilities, are delegated, controlled, and coordinated, as well as how information flows between the levels in the structure. I.M. Tycoon’s primary goal is to make sure that the companies of his siblings stay financially fit for at
The original stage gate process was development in 1980s by Robert G. Cooper based on in-deep investigation of some successful businesses, as they were able to launch successful products into the market (Cooper, 2014). The purpose of stage-Gate process is to improve the speed and quality of execution of the development activities for new product that enable project teams to have the correct information, with the right level of detail, at the right gate to help making the best decision, and allocate capital and operating resources (Stage-Gate, 2015). The aim of this article is to investigate how the stage gate process function, analyse its strengths and weaknesses, explain the main activities involved and finally make comparison among