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Cognitive Dissonances Of Cognitions

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What are cognitions? It is a way of knowing, believing, judging, and thoughts (West & Turner, 2014, p. 110). Leon Festinger used the theory of Cognitive Dissonance to explain imbalances of cognitions. So Cognitive Dissonance simply is the discomfort that is caused by holding conflicting cognitions. The theory argues that dissonance is an uncomfortable feeling that motivates people to take steps to reduce it (West & Turner, 2014, p. 110). The reason to for wanting to reduce it is because when people are in the state of dissonance and may feel dread, anger, guilt, or embarrassment. As a result, people will often ignore views that oppose their own, change their beliefs to match their actions (or vice versa), and/or seek reassurances after making

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