Compare Adidas AG And Nike On Social Responsibility

Social responsibility is generally regarded as a duty of an organization’s management towards the benefit and well-being of the society in which it is engaged. The organization must behave ethically considering the social, cultural, economic and environmental issues.

Firstly, I would like to explain what Corporate Social Responsibility is. “It is a company’s sense of responsibility towards the community and environment (both ecological and

Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large. (World Business Council for Development, 2016)

Corporate Social Responsibility are actions taken by a corporation that have positive and lasting impact for all stakeholders associated with the organization, seeking to strike a balance between profits and helping to establish lasting investment in the community (Carrol, 2015). In the 1980’s, then President Reagan challenged the business community to take on more responsibility to address social problems (Carrol, 2015). Socially responsible actions can benefit local communities as well as the greater societal good.

The Business Dictionary defines social responsibility as, " A company's sense of responsibility toward the

Corporate social responsibility is not going to solve the world’s problems. With that being said, corporate social responsibility is a way for companies to benefit themselves while also benefiting society. It allows companies to take small steps to make big differences in areas of need. Some may say that it is a bunch of “greenwashing” – the deceptive use of green marketing that promotes a misleading perception that a company’s policies, practices, products or services are environmentally friendly – but there is a call to action that inspires a company to get involved in the community (Kewalramani, Sobelsohn).

At some point in one’s life, he or she gets introduced to sports which have become a staple in society around the world. For example, most countries have a national team for different sports such as soccer, volleyball, and baseball. There are many companies like Addis, Reebok, and Asics that produce sportswear for every sport imaginable. Two of the biggest sportswear companies are Nike and Under Armour. Athletes and non-athletes all over the world use Nike and Under Armour products every day.

Corporate social responsibility is the responsibility a company takes on beyond its own economic benefit. Wikepedia (2006) states that it is "a company 's obligation to be sensitive to the needs of all of the stakeholders in its business operations" (Corporate social responsibility, para. 1). Stakeholders according to Wikepedia (2006) are all entities that might have influence on a company 's decisions. However, it should be pointed out that corporate social responsibility surpasses charitable donations and

For men and women, the company offers variety of products such as shirts and tops such as short sleeves, sleeveless and tanks, graphic t-shirts, long sleeves, and hoodies and sweatshirts; underwear; warm-ups and jackets; bottom such as shorts, pants, leggings, and tights; outwear for men; and sports bra for women. For boys and girls, the company offers shirts, tops, and bottoms. It footwear line includes footwear for sports such as training, running, and basketball footwear, and hunting boots. The accessories line consists of backpacks and bags, headwear, gloves, socks, sunglasses, equipment, protective gear, and mouth guards for all age. At the end of 2013, the company generated 77.4% of its revenue from apparel, 13.1% from footwear, and 9.5% from accessories. So the broad product offering have been proven to be the company’s strength as it aids UA in supplying to different markets and it reduces the risks of being dependent on single segment for

Ethics is defined as what is right and what is wrong. Every business should behave ethically. The moral principles that guide the way a business behaves are business Ethics. Ethics are moral guidelines to people or to an organisation which govern good behaviour. So behaving ethically is doing what is morally right. Doing an ethical business may always be not profitable but it will be more beneficial to company and the people involved in company as well as the people who are getting influenced by the company. If a company is acting ethically then it is trying to differentiate between right and wrong and then chose the right decision for everyone. It is very easy it identify any unethical

Phil Knight and his track coach Bill Bowerman founded Blue Ribbon Sports in 1964. The company started as being a distributor of Onituska Tiger athletic shoes which were imported from Japan. In 1971 they broke away from Onituska and created their own of shoes. The company was renamed, Nike. It became the largest worldwide seller of athletic shoes. They branched out and created various products lines; shoes, clothing, sporting goods and digital devices. They used celebrities to promote their products. The first athlete to wear and promote their show was runner Steve Prefontaine. Their now well know swoosh was first seen in the 1972 US Track and Field Trials. Every basketball player in high school wanted a pair of Michael Jordan’s,

Corporate social responsibility emphasizes the participation of the organization in a larger society and its responsibility to support good causes. It emphasizes corporate citizenship, philanthropy, and community support and recognizes community-based obligations and responsibilities.

According to Waller & Conaway (2011), in the 1990’s, a very large percentage of businesses, particularly large corporations involved in consumer products, made it their top priority to build a reputation for corporate social responsibility (CSR). CSR entails business organizations to incorporate societal expectations at any given point regarding lawful, moral, and unrestricted expectations that society may have (Waller & Conway, 2011). Nike must always be aware of all laws and principles in the communities where it contracts the manufacturing of their products.

Adidas general approach is to be a sustainable company. Adidas Group is one of the global leaders within the sporting goods industry. Adidas offering a broad range of products around the core brands such as adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany. From the assesment, adidas Group’s sustainability strategy is rooted in the Group’s values which are performance, passion, integrity and diversity. Furthermore, the adidas Group is selected to join the Dow Jones Sustainability Indices (DJSI), which is positively welcomed by investors who integrate sustainability considerations into their portfolios.

Corporate social responsibility is the voluntary stance or set of actions from a corporation that demonstrate a contribution to a better society and a cleaner environment. Corporations are already required to operate within the law, but laws do not always protect all people or individuals who will be affected by the corporation’s actions. In addition to this, it is very common for special interests to play a part in legal decisions through lobbying efforts, so it is assumed to be an additional effort for a corporation to be socially responsible. Being socially responsible essentially comes down to being considerate and calculated in the decision making process, paying attention to the consequence of every action. In the ethical decision making model, there are two particular steps that I believe to be of greater importance than the others. The first would be that of