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Consequentialism, Deontology And Virtue Analysis

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When it comes to decision making, there are various ethical theories that different individuals will use. These theories, Consequentialism, Deontology and Virtue serve as a way for each individual to evaluate and choose an action. Between these three theories there are key differences that set each apart from the other and help an individual understand the idea behind what was considered when an action or decision was made. One of the ethical theories is Consequentialism which supports that a morally right act is one that produces a good outcome/consequence (CITE). In other words, the end must justify the means. Falling under the Consequentialist theory is the idea of Utilitarianism which judges an action based solely on the consequences. …show more content…

This approach takes into consideration an individual’s character as the main point behind ethical thinking. Instead of just evaluating whether or not a person followed the right rules (Deontology) or obtained the right results (Consequentialism), the Virtue Theory maintains that the their individual character plays into the actions. Aristotle was a supporter of this theory and believed that people’s characteristics are individual and therefore, they cannot be understood as a larger community. With the idea of Virtue Theory, Aristotle developed the Golden Mean which explains that one should have the desirable middle between two extremes of moral virtues. The Virtue Theory focuses on an individual’s character which serves as the key difference between this theory and the …show more content…

When analyzing the Volkswagen case, the Consequentialism theory stands out the most. When acting in an ethical way, according to Utilitarianism and the Principle of Utility, the action taken must make sure that that end justifies the means while maximizing the greater good for the greater number of people. By cheating on the emission testing, Volkswagen may have assumed that they would be able to continue to obtain more sales and profits by having to do less work than they would have if they solved the emission issue. Although doing the right thing in this case was more expensive by resolving the issue with all of the cars affected, they would have had a better chance at maintaining their reputation while retaining their customer base. It is clear that Volkswagen was aware of the potential consequences of their actions by creating a software to help cheat on the emission testing which resulted in them not finding an end that justified the means as they ended up taking a major financial loss and their decision was not viewed as favorable by all parties. In addition, they did not maximize the overall greater good. Instead, multiple parties were affected by their decisions, including employees, customers and people living in the areas where higher emissions were being released. Of those parties, the overall

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