Corporate Social Responsibility
Corporate social responsibility (CSR) encompasses business practices involving actions that benefit the organization and the stakeholders, which comprises of the society (Schermerhorn, 2012).
“CSR is becoming more mainstream because pioneer companies are embedding sustainability into the core of their business operations to create shared values collectively for business and society.” - Liz Maw
Understanding Microsoft’s Corporate Social Responsibilities
Microsoft inspires the organizations for improving their Corporate Social Responsibilities with their fundamental motto–
“Working to apply the power of technology to ensure corporate responsibility, safeguard human rights, and protect our planet.”
A number of international issues relating to the computer hardware and software system business form the basis of Microsoft’s Corporate Social Responsibility strategy. Archie Carroll developed the Corporate Social Responsibility model that helps the organization focus on the collective influence on stakeholders and businesses (How stakeholders view stakeholders as CSR motivators. Social Responsibility Journal, 2013). Stakeholders for this organization embody individuals as well as groups with compelling interest in how the company performs. They are the people who care about the impact of its computing products. As one of the dominant players across the international market, it maintains an evolving Corporate Social Responsibility strategy to make
Companies today are heavily influenced by the demands of customers and stakeholders. Corporate social responsibility (CSR) refers to the social and environmental responsibility policies and practices developed by an organization to increase its positive influence and reduce its negative activity towards society (Parks, 2008). The business approach and corporate philosophy of an organization is easily altered due to economic pressures, technological improvement and stakeholder needs and demands. "Going green" or being eco-friendly is one such demand. Environmental and sustainability concerns originate most often from governments, consumer activists, and the general public (Schlosser, 2008). Thus, organizations must implement sustainability into daily practices. In addition, sustainability alters the nature of competition and drives companies to think differently about products, processes, and technologies (Parks, 2008).
Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.
Corporate social responsibility has been one the key business buzz words of the 21st century. Consumers' discontent with the corporation has forced it to try and rectify its negative image by associating its name with good deeds. Social responsibility has become one of the corporation's most pressing issues, each company striving to outdo the next with its philanthropic image. People feel that the corporation has done great harm to both the environment and to society and that with all of its wealth and power, it should be leading the fight to save the Earth, to combat poverty and illness and etc. "Corporations are now expected to deliver the good, not just the goods; to pursue
Corporate social responsibility (CSR) involves organizations taking into account the social and environmental impact of corporate activity when making
Corporate Social Responsibility is defined as “Accommodation of corporate behavior to society’s values and expectations”. CSR refers to corporate behavior that extent beyond the economic motives and legal requirements.
Corporate Social Responsibility (CSR) has been a relevant subject within businesses since the early 1980’s where the concept of managing an organisation with an ethical, trans-parent and humane framework, which is critical in the development and the sustainable growth of any company (Marrewijk, 2003).
Through the implementation of CSR, to create social and environmental benefits, from improving operational effectiveness, companies ultimately hope whilst increasing their opportunities to also increase their profits. If companies make known to their consumers of their enhanced operation of the social and environment areas from the introduction of CSR this can increase their profits. Consumers prefer to use companies that think about the environment. More and more people are becoming aware of the environment
Corporate Social Responsibility (CSR) has gained a reasonable reorganization in the world of business. Organizations are now voluntarily putting their money in the public cause’s way more than they are required or forced by the law and proud present their doing their annual reports
Corporate social responsibility, or CSR, is becoming increasingly important in the framework of modern businesses. Many companies do not place an emphasis on CSR because they are unaware of the range of benefits it can bring. Throughout this essay I will discuss the importance of corporate social responsibility by assessing the rewards that certain avenues of CSR conduct can bring to companies and how lacklustre attempts to do so can reflect poorly on the CSR field as a whole, resorting to questioning of its value. Firstly I will look at CSR from a corporate level, discussing international modelling and experience. This will be followed by assessing CSR from a managerial or operational standpoint covering the perspectives of managers and employees finishing with consumer perceptions and stakeholder vs. shareholder views..
Different authors and forums have defined Corporate Social Responsibility (CSR) differently. For example as per World Bank definition Corporate Social Responsibility (CSR) means an organization must be accountable in front of its stakeholders for all of its actions and operations (Nicolau 2008). According to European Union (EU) Corporate Social Responsibility (CSR) is a concept by which organizations integrate social and environmental interests in their operations and in their dealings with stakeholders voluntarily (Daniel & Richard 2007).
As the industrialization and globalization have become more intense for decades, the concept of corporate social responsibility (CSR) becomes more advocated and is employed by corporation globally (Smith, 2011). However, despite an urge for performing “good” social roles, there still be numerous of organizations showing their unwillingness to fulfill their expected responsibility due to the controversy of how the concept should be defined amongst academia, businesses, and society, in addition to the conflict of interests between a firm’s shareholders and stakeholders that accounts mostly for difficulties in implementing CSR practices. Therefore, the purpose of this paper is to dig deeper into above problems by presenting the definition of
Corporate Social Responsibility (CSR) has become imperative on business convention nowadays. CSR can be defined as the way that firms manage the business processes to generate a positive influence on society (Baker, 2004). The term CSR was appeared in the 1950s, but until 1989, Ben and Jerry’s was the first company which truly publish a social responsibility report (Coles, 2012). In recent years, numerous organizations evaluate firms on their CSR performance since the society is concerned about the CSR ranking. Consequently, business managers in various countries may treat CSR as an inevitable priority (Porter & Kramer, 2006). Nevertheless, CSR is still a controversial issue in the world. Some businesses are struggling to balance corporate
Corporate Social Responsibility (CSR) is a concept whereby organizations consider the wellbeing of the public by taking responsibility for the effect of their actions on all stakeholders; customers, employees, shareholders, communities and the environment in every aspect of their operations. This responsibility is seen to extend beyond the statutory obligation to comply with legislation and sees organizations willingly undertaking additional steps to improve the quality of life for employees and their families as well as for the local community and society at large.
Corporate social responsibility (CSR) has become more influential when making company’s decisions. 53% of the S&P, an index based on market capitalizations of 500 U.S. companies, has published CSR reports in 2012 as compared to 19% in 2011. An approach, suggested by Business for Social Responsibility, considers CSR as attaining commercial success through respecting people, community and the natural environment. McWilliams & Siegel (2011) added that CSR are actions that far beyond the company’s interests and the minimum requirement by the law.
The concept of corporate social responsibility (CSR) has been developed for decades and it has been conceptualized in a number of ways. The business only can get success if there is interaction between all stakeholders in the company. The business organization of any form whether it is small or large, are seen as a creation of society and their survival is only dependent on the society. Socially responsible firms view CSR as a source of competitive advantage by attracting a higher quality and quantity of job applicants (Fombrun and Shanley 1990; turban and greening 1996). CSR can be defined as that strategy which manages the business processes to produce an overall positive impact on society. CSR is a concept in which the company decides how to interact with its stakeholders on a voluntary basis involving social as well as environmental concern. According to kotler and lee (2005) CSR is “ an obligation undertaken in order to improve the welfare of the society through on demand business application and contribution of corporate resources”