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Corporate Social Responsibility

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Running head:( STARBUCKS)

Starbucks
Aneez Mohammed
Columbia Southern University
Starbucks.
1.Starbucks has worked hard to act ethically and responsibly. Has it done a good job communicating it efforts to consumers? Do consumers believe Starbucks is a responsible company? Why or why not?
Starbucks opened up in 1971 in Seattle as the first Italian company in United States to have a coffee house for customers. The idea was to have a setting of Italian elegance, a personal treat and a social gathering spot.(Keller & Kotler,2012). Starbuck has worked tremendously hard to store an image that it has become the most frequently visited retailer in United States with an average of 18 times a month (Kotler & Keller,2012). …show more content…

For example, it 's illegal for salespeople to lie to consumers or mislead them about advantages of buying a product and the company statement must match the advertising claims. And they must not disparage competitors of their products by suggesting things that are not true. Ethical Behavior- Companies must adopt and disseminate a written code of ethics, build a company tradition of ethical behavior and hold their people fully responsible for observing ethical and legal guidelines. Social Responsibility Behavior- Individuals marketers must exercise their social conscience in specific dealing with customers and stakeholders. In other words establishing a Corporate Social Responsibility report which reflects the company 's commitment for achieving its growth.(p.631).
Generally speaking employees should focus on providing a more productive and sustainable environment in an effort to promote social responsibility and protect the future of the company. It also becomes a moral responsibility for a company to allocate funds to its annual budget for the needs of corporate social responsibility.
On the other hand companies are pressured from governments ,competitors, and employees to address the environmental, social, and issues such as climate change, obesity and human rights (Bonini, Timothy & Mirvis, 2009).
In the final analysis we ask the question what is corporate social

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