The year was 1987 and a young bartender named Toby Cecchini had introduced a new drink to the crowd. Thus, the Cosmopolitan was born. Who would have thought that just a few years later Carrie Bradshaw and the girls from Sex and the City would be wolfing them down on prime time television? Years, maybe a decade or so, before the birth of the Cosmopolitan there was the Daisy. Now the Daisy was popular in its time because of its ability to mask the harsh taste of many of the more frequented spirits of the day. So when was this citrus, sweetener, and spirits concoction transformed with the addition of cranberry juice? There are many differing viewpoints on that. Back in 1968 Ocean Spray added the recipe for a drink called the Harpoon to its
Only one thing matters more than a liquid refreshment, getting a fresh breath of air. But liquids, unlike air, are more than just necessities for life. A simple drink that was used just to quench a thirst had the possibilities of being a political stimulant, economic sparker, and a cultural infuser. Tom Standage decides to magnify the microscopic drops of history that had seemed to slip our minds so easily as just a thirst quencher. Whenever someone picks up a nice cold glass of one of these drinks, they should know the history of it.
They were born in great numbers and as a result became the most powerful group of consumers. Advertisers soon set the guidelines to what material commercial products every girl needed to obtain her status in society. Women’s roles on television gradually changed from perfect housewives to mystical genies and witches with power, but somehow they always subdued their power to please their men. In the background women were fighting for equal rights and equal pay, but the media portrayed these protests as isolated events and acts of extremists. The newscasts attempted to label feminists as women who protested against being exploited and “looked at” by exploiting themselves and secretly wanted men’s attention by these protests. Television did respond by developing a new “tougher” woman, but made her success dependent on her attractiveness and sexuality. The media’s simultaneous promotion and containment of the women’s movement left the young women of the seventies exposed to what Douglas refers to as social schizophrenia (9). Feminist were now rejecting cosmetics and other marketed ploys that contributed to the oppression of women, leaving industries that were primarily focused on women’s “needs” struggling to address this while maintaining their market. Mass media encouraged and exploited commercial androgyny with unisex fashions and Madison Avenue promoted a new “natural look” that was anything but natural. This look promoted a Lolita image that
Shortly after the CORNBREAD and COOL EARL effort, the Washington Heights section of Manhattan was giving birth to new writers. In 1971 The New York Times published an article on one of
Kenon Breazeale’s argument in his text begins by touching on how Esquire would place certain articles in their magazine in hopes of attracting the male consumer. In order to do this, Breazeale claims that the magazine did so by the “simultaneous exploitation and denial of the feminine” (Breazeale 72). In that way, the magazine
c. Preview: With five simple ingredients and a blender you can have a great drink
Frederick Lewis Allen, in his famous chronicle of the 1920s Only Yesterday, contended that women’s “growing independence” had accelerated a “revolution in manners and morals” in American society (95). The 1920s did bring significant changes to the lives of American women. World War I, industrialization, suffrage, urbanization, and birth control increased women’s economic, political, and sexual freedom. However, with these advances came pressure to conform to powerful but contradictory archetypes. Women were expected to be both flapper and wife, sex object and mother. Furthermore, Hollywood and the emerging “science” of advertising increasingly tied conceptions of femininity to
Right of the bat, the 1950s saw magazine and publishing companies facing an exponential growth in popularity. Due in part to the public’s fear of both the “Cold War” and the “Korean War”, family oriented magazines like The Saturday Evening Post and Look continued to post articles highlighting current events, fictional stories, family life and illustration. As they grew to the top of the consumer market, women became the primary demographic for these magazines. The most prolific magazines in the women's market where Ladies Home Journal, Woman’s Day, Woman’s Home Companion, Good Housekeeping, Redbook, McCall’s and Cosmopolitan. (www.illustrationhistory.org)
“Sports drinks such as Gatorade promise better athletic performance, but in some cases they’re not really necessary. Water does the trick in many cases” (Kent). Gatorade is the most commonly sought after sports drink by athletes. Gatorade uses effective advertising to encourage consumers to buy their product. With the use of professional athletes and other celebrities, Gatorade’s ads persuade people everywhere their product is superior to consuming water. In this ad, Gatorade uses Dwyane Wade-who is a professional basketball player-to showcase their product. Wade is drinking Gatorade while in his Chicago Bulls uniform, showing Gatorade’s customers that he uses it to play well. Gatorade is willing to spend “...near-nine-figure…” amounts of money to persuade customers that drinking Gatorade is highly beneficial (“Who
what we would now call speciality cocktails. Mixing shots with flavored spirits to form a
Cosmopolitan magazine, as it is today, is an international woman’s magazine involving topics on sex, relationships, beauty, fashion and health. The variation of Cosmopolitan (Cosmo) we have in today’s society is rather sexually explicit in many of its articles and covers. This was not always the case. Cosmopolitan was founded by Schlicht & Field in 1886. The magazine was originally created to be a “family magazine” . Cosmopolitan introduced articles on family and home life. In 1888, Cosmo gained a new editor in E. D. Walker. He would add new elements to the magazine. These included serial fiction, book reviews and color illustrations.
With the only access to alcohol being through gangster organisations and speakeasies, many people turned to soft drinks as a new social drink. Consequently this lead to a boom in the soft drink industry with companies
As editor-in-chief of the cosmopolitan for over 35 years, Helen Gurley Brown influenced women by bringing out their sexuality and allowing them to gain confidence through her words and advice. She made women feel as if it’s okay to be single and do what they want without having to be judged by others. Brown influenced woman’s lifestyle through her work as chief editor Influencing women to be independent, confident, and do whatever they please to do. Brown wanted women to never have to conform to others gender roles.
After the little girl gave it a couple sips, she mentioned to her parents that it tasted funny. When her parents went to check it, they realized the server gave her SANGRIA instead of CRANBERRY JUICE.
There was also ale which was a more bitter version of beer and was very popular. This was drunk by children in certain places and had a different taste than beer. Ale had bittering properties to balance out the sweetness of the malt and to act as a preservative. Another part of the flavor of the ale is the bitterness and they used gruit (mixture of herbs/ spices) to make it bitter and was boiled in the wort before the fermentation process which happens in room temperature. This ale was also a lower cost so the price of the taxes went down.
The key, as I will argue, is the strategic manipulation of men by women utilising the influences of consumption (the purchase of goods or services), commodified femininity (the female body and gender transformed into a saleable asset), and sex appeal. I will explore the ways in which this is accomplished in relation to two mass media texts produced by women, for women, and featuring women who represent the It girl archetype: the film adaptation of It and Anita Loos’s 1925 novel, Gentlemen Prefer Blondes. This will entail an examination of the concept of “It”, as presented in these texts and other mass cultural products, and the role of mass culture itself in promoting an ideology of gendered consumption in America in the 1920s. However, in order to understand this role, as well as the interrelationship of gender, consumption, commodification, and “It” with which it is associated, it is necessary to first understand the socio-economic context from which these issues and concepts