©2004 McDonald’s Corporation G6286 The Golden Arches logo is a trademark of McDonald’s Corporation and its affiliates.
CONTENTS
1. INTRODUCTION 2. CLEANLINESS 3. REAL WELCOME & THANK YOU 4. HOSPITALITY GESTURES 5. CUSTOMER COMPLAINTS & RECOVERY 6. SECURITY 7. GOOD COMMUNICATION & FOLLOW-UP 8. BIRTHDAY PARTIES 9. LOCAL STORE MARKETING (LSM) 10. PRODUCT AWARENESS AND COMPANY INFORMATION 1 11 28 32 37 42 50 56 58 64
1. INTRODUCTION
3. The One-Day Course
The final stage of your development will involve your attendance on the Customer Care Course. Attending the one-day Customer Care Course will give you an opportunity to further improve and develop your knowledge and skills, which includes practising via role plays and discussing
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Use the Progress Checklist overleaf to record any areas of training that you have already completed. You should then use the appropriate boxes to enter the target completion dates for all verification areas. As you complete different sections use the Progress Checklist to document your success. You and your Supporting Manager should plan your development around your schedule for the next couple of months and review your training needs on a regular basis.
PROGRESS CHECKLIST
Getting Started
Orientation Fire Health & Safety Test Health & Safety Verification (Complete During Probation) Hygiene & Safety Verification (Complete During Probation)
Date Completed Manager to Sign when Completed Target Date Date Completed Manager to Sign when Completed
Customer Care Workbook
Introduction Cleanliness Real Welcome & Thank You Hospitality Gestures Customer Complaints & Recovery Security Communication & Follow up Birthday Parties Local Store Marketing Product Awareness & Company Information
Target Date
Service OCLs
1 x Dining Area (Trainee) Expert Dining Area Expert Dining Area Initial Training – Service Initial Training – Beverages & Desserts Initial Training – Order Taker/Cashier (where applicable) Initial Training – Order Assembler/Checker & Presenter
Fast food service with excellent customer service with a smile. The idea is to be welcoming to customers of all ages and especially to children.
The employee especially concerns management because in customer service, the success of the products depends on the delivery. Thus, service organizations rely on their employees to create memorable experiences that develop a loyal customer base and ultimately carry out the organization’s strategic initiatives (Longstreet, Sturman, & Walsh, p.4, 2010). The group that will be receiving training for the training needs analysis will be the front of house staff. This staff includes: hosts, servers, bartenders and takeaway. This staff is considered the “front lines” and is directly in contact with customers on a daily basis.
A few additions that should be included in the overall site, is a catering section, an area for a customer to get home delivery of some of their groceries and an area for recipes. There should be a calendar of events for each store such as cooking classes, and charity and community events. There should be a customer service area where email and comments go directly to store managers. There should be contact info that includes store addresses, maps and hours as well as store, pharmacy, bakery and meat counter phone numbers. There should also be a log in area for customers to log in to the site and change their store loyalty card information, get loyalty card privacy information and subscribe or unsubscribe to email flyers.
When fast food comes to mind, one fast food mammoth comes to mind: McDonald's. The imperial fast food giant can be linked visually to several images, but namely its trademark golden arches. Other visual images, primarily for advertisement purposes, are also stamped into the minds of Americans associating the idea of burgers and fries with the ubiquitous franchise.
Thinking back six years ago, nobody let alone myself thought I would be embarking on my first job as a server. Having worked in some sort of customer service job in previous years, serving was just something I did not see myself doing. Fromage steaks and subs was the name of the restaurant, seating around 50 people and located in the heart of nowhere. Owned and run by a former Disney chef named Brett and his wife Ashley, and one additional employee a lady called Bev. My uniform was a black shirt, jeans, and black shoes. The hours were Monday through Friday. Wednesday nights was all you can eat wings and Fridays was fish fry night. Even though I did not consider serving as my job of choice, although it turned out to be a great choice.
1. Hire great people, treat them like family - when you treat them right, then they will treat the customers right.
In the retail experience uses a tracking measure that should involve trial and satisfaction. The fitting room area has a folding table so that the employees could listen to their customers’ needs and wants. The company encourages their employees to personalize their interactions with customers by writing the customer’s name on their dressing room door. Word of mouth throughout the community will increase traffic flow and sales.
The quality, quantity, and variety of the products themselves are the store’s strong points. A worthy goal is to create an atmosphere in which these products speak for themselves, and the environment merely complements the main focus of each customer’s visit. The store’s only shortcomings were in the areas of handicapped parking, entrance greeting, restroom sanitation, aisle tidiness, and size selection. The following are five suggestions to improve customer experience and guarantee that consumers will be running back for
As a prospective employee of this company, this report seeks to outline Zappos, an online retailer specializing in shoes started in 1999, specifically the company’s mission statement, general objectives and strategies and delves into organizational structure and company culture. The company is noteworthy for three particular reasons: 1) It is the largest online retailer of shoes in the US but is slowly expanding into other product categories, 2) the company’s growth year-on-year has been astronomical and 3) Zappos top-rated customer service experience, which the company says is enabled by a deeply ingrained organizational culture standard that has resulted in the company being ranked #6 in Fortune’s
The most important skill a new employee must be able to perform to have a successful career at the Retail store is customer service. Customer service is defined as an organization’s ability to satisfy their customers’ needs and wants (Ward, 2016). The new employees must interact with customers. The purpose of employee’s interacting with customers is to help them find the items they’re looking for (Ward, 2016). At the Retail store, customer service has a direct impact on our company’s image and reflects on how we take care the demands of their needs. To have a successful training plan, the presenter or department must work closely with upper management. Upper management have a more
| * Start first training session * Hand learners feedback form to rate session * Next session with learner * Agree on review dates * Updating of learners data base * Send management feedbacks * Liaise with management / verifier. * Prepare for the next day.
In this chapter 2, it explains the task and activities that I have done during my practical training. It summarized all daily tasks done. I had been exposed to many kinds of task such as filling, administrative task, event committee, photostat documents and faxing. Each of tasks gives a new experience.
In this assignment I will highlight the answer of two questions which are; evaluate customer service expectations from restaurant in relation to the case and discuss what brand image Raju Omlet developed during its starts up period. In the second question, I will discuss the various growth and expansion strategies for Raju Omlet, considering that the company may decide to expand to other Areas in the UAE also, examine the role of marketing communication in the success of Raju Omlet.
VARIOUS AREAS RELATED TO THE HOSPITALITY INDUSTRY WERE IDENTIFIED AND VARIOUS STRATEGIES RELATING TO THOSE AREAS ARE GIVEN WITH CRITICAL EVALUATION. FOLLOWING ARE THE AREAS
Tujuan merupakan sesuatu yang ingin dicapai, dituju, atau diraih. Tujuan merupakan sesuatu yang mengarahkan kegiatan PR, sehingga tidak melenceng atau salah sasaran.